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Which of the following is not a leading factor in changing the television industry?


A) increasing broadband penetration
B) development of the mobile platform
C) a willing industry with a library of high-quality content
D) inability to attract customers to traditional products

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What is the book publishing industry's view of the intellectual property protections offered by Apple and Amazon?

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The book publishing industry has become ...

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________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

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Technologi...

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Describe the three basic revenue models for digital content delivery.

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There are three revenue models for delivering content on the Internet. The two "pay" models are subscription (usually "all you can eat," meaning the amount of content that you can consume is unlimited) and a la carte (pay only for what you use). The third model uses advertising revenue to provide content for free, often with a "freemium" option, which makes additional content available for a cost. In many cases, all three of the models work in tandem and cooperatively: free content can drive customers to paid content, as music companies have discovered with services such as Pandora.

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

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Which of the following was the top online video site in 2014 in terms of unique viewers?


A) Google Sites
B) Facebook
C) AOL
D) Yahoo Sites

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Amazon's Kindle uses a kind of DRM sometimes referred to as a(n) ________ to restrict the widespread sharing of content.

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walled garden

Digital magazine ad revenues were expected to ________ in 2014.


A) remain stable
B) more than double
C) grow over 20%
D) continue to decrease

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An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid.

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digital ri...

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Which of the following statements about YouTube is not True?


A) There are now over 1 million YouTube channels worldwide.
B) In 2013, YouTube announced paid-subscription channels.
C) YouTube has not yet shown a profit.
D) The three most popular YouTube videos in terms of total views are music videos.

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In 2014, which of the following comprised the largest segment of the online gaming audience?


A) social gamers
B) mobile gamers
C) casual gamers
D) console gamers

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Which of the following happened during the period of time during which newspapers used a print-centric business model?


A) Google launched its search engine.
B) Apple introduced the iPhone.
C) Facebook opened to the public.
D) The adoption of smartphone and tablets has grown rapidly.

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A higher percentage of Internet users read newspapers online than listen to radio online.

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________ is the second largest source of Internet music.

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Which of the following statements about the wholesale and agency models for selling books is not True?


A) In the wholesale model, the retailer decides at what price to sell a book to the consumer.
B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
C) Amazon supports the agency model.
D) A result of the agency model was that Amazon's prices on e-books rose.

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C

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

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________, who come to a news site by following a link from another site, pose a problem for online newspapers, because they stay for only a few seconds and are not very responsive to ads.

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In 2014, Amazon's e-book and media store contained around how many book titles?


A) about 10,000
B) about 100,000
C) about 1 million
D) about 10 million

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Which of the following is not a current trend in online content?


A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continues to exceed online readership.
C) E-book sales growth slows.
D) Console game sales stagnate in comparison to online gaming.

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________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

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