Question 1

Automobile manufacturing is an example of a vertical market.

Accepted Answer

A) True 
 B)False

Question 2

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Accepted Answer

A)   transparency
B)   asymmetry
C)   complexity
D)   discrimination

Question 3

Based on your reading of the chapter, e-commerce is

Accepted Answer

A)   still in a revolutionary phase.
B)   widely accepted by consumers, although technology is still quickly changing.
C)   not yet fully accepted by consumers, although much of its driving technology is firmly in place.
D)   well entrenched as a form of modern commerce.

Question 4

Which of the following statements about B2B commerce is not True?

Accepted Answer

A)   Eighty percent of online B2B e-commerce is still based on EDI.
B)   B2B e-commerce represents approximately three-quarters of the overall B2B marketplace.
C)   B2B e-commerce only includes commercial transactions between firms.
D)   B2B e-commerce revenues in 2009 were over $3 trillion.

Question 5

An example of the content provider business model is Salon.com, an online magazine.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not one of the categories of services that are popular for m-commerce?

Accepted Answer

A)   location-based services
B)   financial services
C)   games and entertainment
D)   retail shopping

Question 7

________ refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

The answer of ________ refers to the ability of consumers...

Question 8

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

Accepted Answer

Internet business models include: e-tail...

Question 9

Which of the following was the leading marketing format in 2010?

Accepted Answer

A)   display ads
B)   e-mail
C)   classifieds
D)   search engine

Question 10

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Accepted Answer

The answer of Content providers use ________ systems to process...

Question 11

Compared to digital markets, traditional markets have

Accepted Answer

A)   lower search costs.
B)   stronger network effects.
C)   higher delayed gratification effects.
D)   higher transaction costs.

Question 12

Transaction brokers

Accepted Answer

A)   generate revenue from advertising or from directing buyers to sellers.
B)   save users money and time by processing online sales transactions.
C)   provide a digital environment where buyers and sellers can establish prices for products.
D)   sell physical products directly to consumers or individual businesses.

Question 13

Retail e-commerce has grown consistently at double-digit rates since 1995.

Accepted Answer

A) True 
 B)False

Question 14

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A)   EBay receives a small fee from a seller if a seller is successful in selling an item.
B)   Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)   Flickr provides basic services for free, but charges a premium for advanced services.
D)   Apple accepts micropayments for single music track downloads.

Question 16

The Internet shrinks information asymmetry.

Accepted Answer

A) True 
 B)False

Question 17

Selling products and services directly to individual consumers via the Internet best describes

Accepted Answer

A)   B2B e-commerce.
B)   C2C e-commerce.
C)   M-commerce.
D)   B2C e-commerce.

Question 18

Net marketplaces

Accepted Answer

A)   focus on continuous business process coordination between companies for supply chain management.
B)   are industry owned or operate as independent intermediaries between buyers and sellers.
C)   are geared towards short-term spot purchasing.
D)   are more relationship oriented than private industrial networks.

Question 19

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Accepted Answer

A)   prediction markets.
B)   behavioral targeting.
C)   long-tail marketing.
D)   crowdsourcing.

Question 20

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Exam 10: E-Commerce: Digital Markets, Digital Goods

________ refers to the ability of consumers to discover what merchants actually pay for products.

Correct AnswerverifiedShow Answer

An example of the content provider business model is Salon.com, an online magazine.

Correct AnswerverifiedShow Answer

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Correct AnswerverifiedShow Answer

Which of the following statements about B2B commerce is not True?

Correct AnswerverifiedShow Answer

Which of the following is not one of the categories of services that are popular for m-commerce?

Correct AnswerverifiedShow Answer

Automobile manufacturing is an example of a vertical market.

Correct AnswerverifiedShow Answer

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Correct AnswerverifiedShow Answer

Net marketplaces

Correct AnswerverifiedShow Answer

Based on your reading of the chapter, e-commerce is

Correct AnswerverifiedShow Answer

Which of the following was the leading marketing format in 2010?

Correct AnswerverifiedShow Answer

The Internet shrinks information asymmetry.

Correct AnswerverifiedShow Answer

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Correct AnswerverifiedShow Answer

Selling products and services directly to individual consumers via the Internet best describes

Correct AnswerverifiedShow Answer

Compared to digital markets, traditional markets have

Correct AnswerverifiedShow Answer

Which of the following best illustrates the transaction fee revenue model?

Correct AnswerverifiedShow Answer

Retail e-commerce has grown consistently at double-digit rates since 1995.

Correct AnswerverifiedShow Answer

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

Correct AnswerverifiedInternet business models include: e-tail...View AnswerShow Answer

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

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Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Correct AnswerverifiedShow Answer

Transaction brokers

Correct AnswerverifiedShow Answer

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Internet business models include: e-tail...
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