Question 1

Any activity that uses electronic communication in the inventory,promotion,distribution,purchase,and exchange of products and services is referred to as

Accepted Answer

A)  electronic commerce.
B)  internet barter.
C)  intranet exchange.
D)  electronic exchange.
E)  extranet trade.

Question 2

Self-regulation refers to

Accepted Answer

A)  governmental guidelines that suggest what is legal and ethical and what is not.
B)  a self-imposed set of rules set by a specific industry watchdog group that dictates legal and ethical behaviors.
C)  an alternative to government control where an industry attempts to police itself.
D)  voluntary compliance to governmental rules and regulations set for a specific industry.
E)  a set of rules created and enforced by the FTC to which all members of an industry voluntarily agree to comply.

Question 3

All of the following are commonly held values in the United States except which?

Accepted Answer

A)  equality
B)  action
C)  group welfare
D)  continuous change
E)  personal control

Question 4

Paul Avery is a salesperson at the only Ford automobile dealership in Wausau,Wisconsin.However,there are several other auto dealerships in town,offering both domestic and foreign cars and trucks.Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy,they can simply buy a car from one of the several other comparable dealers in Wausau.This marketing environment is an example of

Accepted Answer

A)  pure competition.
B)  monopolistic competition.
C)  an oligopoly.
D)  a monopoly.
E)  marginal competition.

Question 5

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Accepted Answer

A patent gives inventors of new and nove...

Question 6

Growth of green technologies such as smart grid electricity services,online energy management,and consumer-generated energy are ________ forces that would be identified through an environmental scan.

Accepted Answer

A)  social
B)  competitive
C)  regulatory
D)  technological
E)  economic

Question 7

The factors that drive competition include

Accepted Answer

A)  monopolistic competition,cross-market competition,entry,and the bargaining power of buyers and suppliers.
B)  cross-market competition,entry,the bargaining power of buyers and suppliers,and substitution possibilities.
C)  monopolistic competition,cross-market competition,bargaining power of buyers and suppliers,existing rivalries.
D)  entry,the bargaining power of buyers and suppliers,existing rivalries,and substitution possibilities.
E)  cross-market competition,entry,bargaining power of buyers and suppliers,substitution possibilities.

Question 8

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A)  the grey generation.
B)  millennials.
C)  Generation Y.
D)  baby boomers.
E)  Generation X.

Question 9

Technological advances can replace or substitute for existing products in a relatively short period.IBM's Watson is a likely replacement or substitute for

Accepted Answer

A)  TV broadcasts.
B)  digital video recorders.
C)  a customer service representative.
D)  printed publications.
E)  plastic credit cards.

Question 10

Which of the following statements regarding environmental scanning is the most accurate?

Accepted Answer

A)  Environmental scanning changes the marketing environment.
B)  Environmental scanning identifies and interprets potential trends.
C)  Environmental scanning should be done about every five years.
D)  Environmental scanning focuses primarily on ecological factors.
E)  It is too costly and there is too much information generated from environmental scanning to make it viable for small firms.

Question 11

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Accepted Answer

A)  regulatory
B)  technological
C)  competitive
D)  economic
E)  social

Question 12

Recognized for excellence by Advertising Age,Alma creates advertising to reach diverse segments by searching "for that intangible fiber that touches the lives of consumers creating relevant and unique business-building communication ideas." Alma has created Hispanic campaigns for McDonald's,Sprint,and Clorox as a part of their programs incorporating

Accepted Answer

A)  psychographic differences.
B)  population inputs.
C)  multicultural marketing.
D)  a value consciousness.
E)  macroeconomics.

Question 13

A seller's requirement that the purchaser of one product also buy another item in the line is called

Accepted Answer

A)  exclusive dealing.
B)  a tying arrangement.
C)  a selective promotion contract.
D)  an exclusive territorial distributorship.
E)  a requirement contract

Question 14

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n)

Accepted Answer

A)  oligopoly.
B)  trilateral monopoly.
C)  pure monopoly.
D)  pure competition.
E)  monopolistic competition.

Question 15

It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring some of the soup's ingredients (e.g. ,noodles or chicken) to the surface,thus misrepresenting the amount of solid ingredients in the soup.Which agency would monitor such a practice?

Accepted Answer

A)  Food and Drug Administration
B)  U) S.Department of Justice
C)  Federal Trade Commission
D)  Better Business Bureau
E)  American Marketing Association

Question 16

According to some predictions regarding attitudes and the roles of men and women,which of the following is most likely to occur?

Accepted Answer

A)  The attitudes of men toward women will change more dramatically than the attitudes of women toward men.
B)  The attitudes of women toward men will change more dramatically than the attitudes of men toward women.
C)  The buying habits of women will become much more predictable than those of men.
D)  The gap between buying patterns of men and women will grow.
E)  The gap between buying patterns of men and women will diminish.

Question 17

There are only three major recording labels in the world- Sony BMG,Universal Music Group,and Warner Music Group.They are responsible for the vast majority of music recordings that are made.Harry says that these three music companies operate as an oligopoly.Maryanne says that they operate as monopolistic competition.Explain how each came to his or her conclusion.Who is correct?

Accepted Answer

Monopolistic competition occurs when man...

Question 18

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Accepted Answer

A)  deflation.
B)  inflation.
C)  prosperity.
D)  a recession.
E)  a depression.

Question 19

All of the following federal laws are designed to protect consumers except which?

Accepted Answer

A)  Consumer Product Safety Act
B)  FTC Act of 1914
C)  Nutritional Labeling and Education Act
D)  Digital Millennium Copyright Act
E)  Child Protection Act

Question 20

The purpose of the ________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Accepted Answer

A)  Federal Trade Commission Act
B)  Lanham Act
C)  Clayton Act
D)  Sherman Antitrust Act
E)  Robinson-Patman Act

Exam 3: Scanning the Marketing Environment

Growth of green technologies such as smart grid electricity services,online energy management,and consumer-generated energy are ________ forces that would be identified through an environmental scan.

Correct Answer
verified

Which of the following statements regarding environmental scanning is the most accurate?

Correct Answer
verified

Self-regulation refers to

Correct Answer
verified

A seller's requirement that the purchaser of one product also buy another item in the line is called

Correct Answer
verified

Correct Answer
verified

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Correct Answer
verified

Correct Answer
verified

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n)

Correct Answer
verified

All of the following are commonly held values in the United States except which?

Correct Answer
verified

Technological advances can replace or substitute for existing products in a relatively short period.IBM's Watson is a likely replacement or substitute for

Correct Answer
verified

Any activity that uses electronic communication in the inventory,promotion,distribution,purchase,and exchange of products and services is referred to as

Correct Answer
verified

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Correct Answer
verified

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Correct Answer
verified
A patent gives inventors of new and nove...
View Answer

According to some predictions regarding attitudes and the roles of men and women,which of the following is most likely to occur?

Correct Answer
verified

The factors that drive competition include

Correct Answer
verified

The purpose of the ________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Correct Answer
verified

Correct Answer
verified
Monopolistic competition occurs when man...
View Answer

All of the following federal laws are designed to protect consumers except which?

Correct Answer
verified

The generation of children born between 1946 and 1964 is referred to as

Correct Answer
verified

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Growth of green technologies such as smart grid electricity services,online energy management,and consumer-generated energy are ________ forces that would be identified through an environmental scan.

Correct AnswerverifiedShow Answer

Which of the following statements regarding environmental scanning is the most accurate?

Correct AnswerverifiedShow Answer

Self-regulation refers to

Correct AnswerverifiedShow Answer

A seller's requirement that the purchaser of one product also buy another item in the line is called

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n)

Correct AnswerverifiedShow Answer

All of the following are commonly held values in the United States except which?

Correct AnswerverifiedShow Answer

Technological advances can replace or substitute for existing products in a relatively short period.IBM's Watson is a likely replacement or substitute for

Correct AnswerverifiedShow Answer

Any activity that uses electronic communication in the inventory,promotion,distribution,purchase,and exchange of products and services is referred to as

Correct AnswerverifiedShow Answer

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Correct AnswerverifiedShow Answer

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Correct AnswerverifiedA patent gives inventors of new and nove...View AnswerShow Answer

According to some predictions regarding attitudes and the roles of men and women,which of the following is most likely to occur?

Correct AnswerverifiedShow Answer

The factors that drive competition include

Correct AnswerverifiedShow Answer

The purpose of the ________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedMonopolistic competition occurs when man...View AnswerShow Answer

All of the following federal laws are designed to protect consumers except which?

Correct AnswerverifiedShow Answer

The generation of children born between 1946 and 1964 is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A patent gives inventors of new and nove...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Monopolistic competition occurs when man...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified