Question 1

Nestlé's marketing of Good Start infant formula promoted the product as hypoallergenic.However,some severely milk-allergic infants experienced serious side effects after using Good Start,including convulsive vomiting.A Nestlé vice president defended the claim and product,saying,"I don't understand why our product should work in 100 percent of cases.If we wanted to say it was foolproof,we would have called it allergy-free.We call it hypo-,or less,allergenic." Nestlé's actions exemplify which of the following philosophies?

Accepted Answer

A)  existentialism
B)  moral idealism
C)  communism
D)  socialism
E)  utilitarianism

Question 2

Corporate culture refers to

Accepted Answer

A)  a formalized method for controlling the marketing environment.
B)  the set of accepted standards and practices within a given industry.
C)  the fundamental,passionate,and enduring principles of an organization that guide its conduct over time.
D)  the set of values,ideas,and attitudes that is learned and shared among the members of an organization.
E)  the formal statement of ethical principles and rules of conduct adopted by an organization.

Question 3

Toyota employs all of the following principles and practices as part of "The Toyota Way" except which?

Accepted Answer

A)  Continuously improve business processes and products.
B)  Empower individuals and teams.
C)  Respect people.
D)  Build trust.
E)  Provide personalized and customized products.

Question 4

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound.People were upset with Exxon's response to the disaster.The company was slow to admit its mistake and even slower to implement cleanup activities.Exxon was criticized for acting in a manner that would benefit the organization but not society.In short,Exxon did not demonstrate

Accepted Answer

A)  social responsibility.
B)  value consciousness.
C)  green marketing.
D)  profit responsibility.
E)  cause marketing.

Question 5

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)  An employee is unhappy because his company is downsizing.
B)  An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat.
C)  A salesperson for a company finds out that a member of his softball team,who works for another firm,"borrowed" some paper clips from that firm to use for his personal use and wants to "tell on him."
D)  An employee criticizes his employer's finance personnel to his fellow co-workers for picking the wrong stocks in his retirement fund;they lost value last year due to a downturn in the stock market.
E)  An employee spends the afternoon at work studying for her test rather than counting inventory as she was supposed to be doing.

Question 6

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third,using 30 percent less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in

Accepted Answer

A)  sustainable development.
B)  market development.
C)  ISO 14000 compliance.
D)  cause marketing.
E)  environmental downsizing.

Question 7

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Accepted Answer

A)  Economic Espionage Act and Foreign Corrupt Practices Act.
B)  Transparency International Act and Dumpster Diving Act.
C)  Global Rights Protection Act and Foreign Corrupt Practices Act.
D)  Consumer Bill of Rights Act and Economic Espionage Act.
E)  Fair Trade Practices Act and Bribery Protection Act.

Question 8

Which of the following statements about consumer ethics is most accurate?

Accepted Answer

A)  Most consumers' unethical acts are motivated by economic need.
B)  Some consumers believe that if they can get away with unethical behavior,it is worth doing.
C)  If "everyone else does it," then that becomes the norm-so,ultimately,there is no such thing as unethical consumer behavior.
D)  Most consumers who shoplift do so because a salesperson has been insulting or rude.
E)  Few customers behave unethically toward smaller,independently owned businesses.Most unethical consumer behavior is against "big business."

Question 9

In 2013,Budweiser launched its first responsible drinking blimp.The airship,which carried the "Designate a Driver" message,embarked on a 17-week tour across the United States.Which of the following was the firm exhibiting?

Accepted Answer

A)  stockholder responsibility
B)  profit responsibility
C)  utilitarianism
D)  cause marketing
E)  social responsibility

Question 10

Sustainable development refers to

Accepted Answer

A)  placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success.
B)  global economies that are slowly moving from an agrarian-base to an industrial base.
C)  adhering to worldwide standards for environmental quality and green marketing practices.
D)  marketing efforts to produce,promote,and reclaim environmentally sensitive products.
E)  conducting business in a way that protects the natural environment while making economic progress.

Question 11

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Accepted Answer

A)  social norms.
B)  cultural values.
C)  ethics.
D)  societal philosophy.
E)  religion.

Question 12

Which of the following is an example of green marketing?

Accepted Answer

A)  McDonald's added apple snacks to its Happy Meals targeted at children.
B)  Lowe's and Home Depot discontinued the sale of lumber and other wood products.
C)  Levi-Strauss marketed prewashed jeans.
D)  Joe's Lawn Service offered a special spring cleanup promotion.
E)  Walmart implemented buying practices that encourage its suppliers to use containers and packing made from corn,not oil-based resins.

Question 13

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Accepted Answer

A)  ethical mission.
B)  moral code.
C)  core value pronouncement.
D)  code of conduct.
E)  code of ethics.

Question 14

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Accepted Answer

A)  competitive behavior among sellers.
B)  purchase behavior among buyers.
C)  price,service,and product responsibility to the ultimate consumer.
D)  accountability of buyers and sellers to federal and state regulators.
E)  perception of ethical behavior as viewed by employers of business firms,not nonprofit organizations.

Question 15

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Accepted Answer

A)  social responsibility.
B)  value consciousness.
C)  benefit marketing.
D)  stakeholder responsibility.
E)  profit responsibility.

Question 16

The personal moral philosophy of utilitarianism underlies the economic tenets of

Accepted Answer

A)  existentialism.
B)  moral idealism.
C)  communism.
D)  socialism.
E)  capitalism.

Question 17

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.Which of the following is one of the primary principles?

Accepted Answer

A)  right to privacy
B)  right to be compensated for product defects
C)  right to be treated with respect
D)  right to be treated without prejudice
E)  right to be informed

Question 18

A rival of a branded food product manufacturer was known to have asked a supplier of the food product manufacturer for certain ingredients,using secret codes known only to the manufacturer and the supplier.The rival discovered an email password and was able to access the manufacturer's codes on the supplier's network.This is an example of

Accepted Answer

A)  corporate intelligence.
B)  economic espionage.
C)  clandestine trade secrets.
D)  industrial sleuthing.
E)  competitive surveillance.

Question 19

There has been a public outcry about the ethical practices of businesspeople.Public opinion polls show that 17 percent of U.S.adults rate the ethical standards of business executives as "high" or "very high." If most business are thought to be acting within all relevant laws,this suggests that the businesspeople are perceived to be acting

Accepted Answer

A)  ethically but illegally.
B)  ethically and legally.
C)  unethically and illegally.
D)  unethically but legally.
E)  in a socially responsible manner.

Question 20

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common-

Accepted Answer

A)  economic espionage and corruption.
B)  price fixing and copyright infringement.
C)  bribery and extortion.
D)  price fixing and economic espionage.
E)  economic espionage and antitrust infractions.

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Correct Answer
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The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Correct Answer
verified

The personal moral philosophy of utilitarianism underlies the economic tenets of

Correct Answer
verified

Sustainable development refers to

Correct Answer
verified

Correct Answer
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Which of the following is an example of green marketing?

Correct Answer
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Corporate culture refers to

Correct Answer
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Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common-

Correct Answer
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The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Correct Answer
verified

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third,using 30 percent less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in

Correct Answer
verified

Which of the following statements best describes the activities of a whistle-blower?

Correct Answer
verified

Toyota employs all of the following principles and practices as part of "The Toyota Way" except which?

Correct Answer
verified

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Correct Answer
verified

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Correct Answer
verified

Correct Answer
verified

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.Which of the following is one of the primary principles?

Correct Answer
verified

In 2013,Budweiser launched its first responsible drinking blimp.The airship,which carried the "Designate a Driver" message,embarked on a 17-week tour across the United States.Which of the following was the firm exhibiting?

Correct Answer
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Which of the following statements about consumer ethics is most accurate?

Correct Answer
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Correct Answer
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Exam 4: Ethical and Social Responsibility for Sustainable Marketing

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Correct AnswerverifiedShow Answer

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Correct AnswerverifiedShow Answer

The personal moral philosophy of utilitarianism underlies the economic tenets of

Correct AnswerverifiedShow Answer

Sustainable development refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is an example of green marketing?

Correct AnswerverifiedShow Answer

Corporate culture refers to

Correct AnswerverifiedShow Answer

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common-

Correct AnswerverifiedShow Answer

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Correct AnswerverifiedShow Answer

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third,using 30 percent less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in

Correct AnswerverifiedShow Answer

Which of the following statements best describes the activities of a whistle-blower?

Correct AnswerverifiedShow Answer

Toyota employs all of the following principles and practices as part of "The Toyota Way" except which?

Correct AnswerverifiedShow Answer

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Correct AnswerverifiedShow Answer

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.Which of the following is one of the primary principles?

Correct AnswerverifiedShow Answer

In 2013,Budweiser launched its first responsible drinking blimp.The airship,which carried the "Designate a Driver" message,embarked on a 17-week tour across the United States.Which of the following was the firm exhibiting?

Correct AnswerverifiedShow Answer

Which of the following statements about consumer ethics is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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