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Exam 5: Understanding Consumer Behavior

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Question 51

Multiple Choice

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________ occurs when a response elicited by one stimulus (cue) is generalized to another stimulus.Using the same brand name for different products is an application of this concept.

A) Selective comprehension
B) Selective retention
C) Stimulus generalization
D) Stimulus discrimination
E) Routine problem solving

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Question 52

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Figure 5-1 -There are five stages in the consumer purchase decision process.The last stage is

A) information search.
B) purchase decision.
C) alternative evaluation.
D) postpurchase behavior.
E) problem resolution.

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Question 53

Multiple Choice

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In the United States,there are two major political parties whose members disagree with each other on a variety of issues.Many Republicans and Democrats view one another as being part of a(n) ________ group.

A consideration set refers to

A movie theater owner embedded brief messages during trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of them,urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby.Research has shown what about such messages?

Because Marla was so strongly committed to a fat-free diet,she did not bother to read a recent report by the New England Journal of Medicine suggesting that some fat in our diet is healthy.The report was in a newspaper that Marla reads daily,but the headline did not appeal to her as the result of

In ________,consumers typically seek only a few information sources about several sellers and their brands,and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.

A(n) ________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new TV for my apartment?"

Emily wants to purchase a tablet device.She is unsure about what hardware and apps she will need.As a result,she has begun asking for advice from her friends and relatives.In addition,she has talked to several salespeople at Apple and Best Buy and has looked at some websites,such as HP and Dell.Emily is engaging in

How would consumers who purchased a new and innovative Nike LeBron 15 basketball shoe for $185 try to reduce any cognitive dissonance they feel?

All of the following are part of the physical surroundings of a retail store that can influence how purchase decisions except which?

Consumers can learn through thinking,reasoning,and mental problem solving without direct experience,which is called

A brand community is a specialized form of the ________ reference group.

In 31 percent of households,________ are the primary grocery shoppers,though they may not be the grocery decision makers.

Cognitive dissonance refers to

Figure 5-6 -In the Maslow hierarchy of needs,________ needs involve self-preservation as well as physical and financial well-being.

Figure 5-6 -According to Figure 5-6 above,E defines what level in the Maslow hierarchy of needs?

Figure 5-6 -According to Figure 5-6 above,A defines what level in the Maslow hierarchy of needs?

Which of the following statements about attitudes is false?