A) lowering its price.
B) increasing fixed costs only.
C) increasing variable costs only.
D) increasing both fixed and variable costs.
E) raising its price.
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A) 442 buckets
B) 764 buckets
C) 1,050 buckets
D) 3,150 buckets
E) 4,200 buckets
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A) can act to purchase them easily.
B) there is an oligopoly in the industry.
C) is part of a price-sensitive market segment.
D) the product is at the maturity stage of the product life cycle.
E) is likely to spread information via word of mouth.
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A) decrease;stay the same.
B) decrease;increase.
C) increase;increase.
D) stay the same;increase.
E) decrease;decrease.
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A) the sum of the expenses of the firm that are stable and do not change with the quantity of a product that is produced and sold.
B) the change in expenses that results from producing and marketing one additional unit of a product.
C) the average amount of money received for selling one unit of a product or simply the price of that unit.
D) the sum of the expenses of the firm that vary directly with the quantity of a product that is produced and sold.
E) the total expense incurred by a firm in producing and marketing a product,which equals the sum of fixed cost and variable cost.
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A) We can rely on our reputation for our other products in the line.
B) Experts are predicting a surge in global demand.
C) We need to make allowances for large quantity orders.
D) We should increase the price during the holiday shopping season.
E) We're going to face some aggressive competition.
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A) A market share objective is often difficult for product managers since stockholders are looking for immediate dividends (return of profits) .
B) Although increased market share is a primary goal of some firms,others see it as a means to other ends,such as increased sales or profits.
C) Selecting market share as a pricing objective is particularly effective if industry sales are rising.
D) An advantage of market share as a pricing objective is that it is particularly insensitive to competitors' actions.
E) Ironically,a market share objective is realized by raising prices in order to increase consumer confidence during the decline stage of a product's life cycle.
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A) positive numbers (0.64,1.25,etc. ) .
B) negative numbers (−0.64,−1.25,etc. ) .
C) Greek letters (∑,∏,etc. ) .
D) Roman numerals (I,V,X,etc. ) .
E) English consonants (P,Q,TR,etc. ) .
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A) salaries
B) list price
C) profits
D) trade-ins
E) taxes
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A) barter.
B) reciprocal pricing.
C) virtual pricing.
D) balance of payments.
E) value-pricing.
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A) shipping costs
B) rent on a building
C) executive salaries
D) insurance premiums
E) leases on delivery trucks
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A) $5.
B) $45.
C) $50.
D) $120.
E) $170.
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A) an oligopoly
B) monopolistic competition
C) a pure monopoly
D) pure competition
E) oligopolistic competition
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A) Demand increases due to a drop in price.
B) Demand increases due to a competitor leaving the market.
C) Demand increases due to consumer tastes changing.
D) Demand increases due to a competitor increasing its prices.
E) Demand increases due to an increase in consumer incomes.
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A) a pure monopoly
B) monopolistic competition
C) pure competition
D) monopolistic oligopoly
E) an oligopoly
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A) Nonprofit organizations are exempt from having to cover the costs of producing and/or marketing their products.
B) Socially responsible corporations should have the pricing constraint of covering all costs of producing and marketing their products,but they should not price their products to earn a profit.
C) Marketers must ensure that firms in their channels of distribution make an adequate profit or they will be cut off from their customers.
D) Price elasticity of demand makes it virtually impossible for companies to cover all their marketing and production costs at all times.
E) Marketing and production costs are the most difficult and expensive aspect of pricing because they draw so much capital away from other departments in the organization.
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A) an oligopoly
B) monopolistic competition
C) a pure monopoly
D) pure competition
E) oligopolistic competition
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A) As the availability of close substitutes increases,the demand for a product increases.
B) As real consumer income increases,the demand for a product increases.
C) As the price of close substitutes increases,the demand for a product declines.
D) Changing consumer tastes have little impact on the demand for a product.
E) As real consumer income decreases,the demand for a product increases.
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A) considering the amount of time and energy a consumer puts into the purchase process.
B) judging the value assigned to similar items used by the consumer's peers.
C) performing a careful break-even analysis.
D) comparing the costs and benefits of substitute items.
E) examining the true difference between customers' "needs" and "wants."
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Managing for long-run profits is a prici...View Answer
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