Question 1

The basic value proposition of community providers is:

Accepted Answer

A)   they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.
B)   they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers.
C)   they create a digital electronic environment for buyers and sellers to meet, agree on a price and transact.
D)   they increase customers' productivity by helping them get things done faster and more cheaply.

Question 2

A firm's ________ refers to the other companies operating in the same marketspace selling similar products.

Accepted Answer

competitiv...

Question 3

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Accepted Answer

A)   global reach
B)   richness
C)   interactivity
D)   personalization

Question 4

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Accepted Answer

The ubiquity of e-commerce creates new m...

Question 5

Horizontal or general portals primarily generate revenue in all of the following ways except:

Accepted Answer

A)   charging advertisers for ad placement.
B)   collecting transaction fees.
C)   sales of goods.
D)   charging subscription fees.

Question 6

________ and ________ are typically the most easily identifiable aspects of a company's business model.

Accepted Answer

A)   Market strategy; market opportunity
B)   Value proposition; revenue model
C)   Value proposition; competitive environment
D)   Revenue model; market strategy

Question 7

Most first movers have the complementary resources needed to sustain their advantage.

Accepted Answer

A) True 
 B)False

Question 8

Social technologies change industry structure by shifting programming and editorial decisions to consumers.

Accepted Answer

A) True 
 B)False

Question 9

Define and describe the transaction broker business model and discuss the eight components of the business model for this type of B2C firm.

Accepted Answer

The transaction broker business model is...

Question 10

Which of the following is an unfair competitive advantage?

Accepted Answer

A)   brand name
B)   access to global markets
C)   lower product prices
D)   superior technology

Question 11

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Accepted Answer

Organizational development is a plan tha...

Question 12

All of the following statements about Groupon are true except:

Accepted Answer

A)   Groupon has yet to show a profit.
B)   Groupon combines two major trends in e-commerce: localization and social networks.
C)   It is unclear if Groupon's business model is sustainable.
D)   Groupon believes it must scale up fast in a winner-take-all market.

Question 13

A value proposition defines how a company's product or service fulfills the needs of a customer.

Accepted Answer

A) True 
 B)False

Question 14

All of the following may lead to a competitive advantage except:

Accepted Answer

A)   less expensive suppliers.
B)   better employees.
C)   fewer products.
D)   superior products.

Question 15

Which of the following is an example of the affiliate revenue model?

Accepted Answer

A)   Yahoo
B)   eBay
C)   Gap.com
D)   MyPoints

Question 16

Expedia is an example of a:

Accepted Answer

A)   community provider.
B)   transaction broker.
C)   market creator.
D)   service provider.

Question 17

Which of the following are Amazon's primary value propositions?

Accepted Answer

A)   personalization and customization
B)   selection and convenience
C)   reduction of price discovery cost
D)   management of product delivery

Question 18

A(n) ________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.

Accepted Answer

The answer of A(n) ________ is the set of activities...

Question 19

A business document that specifically details how you plan on selling your product and find new customers is called a:

Accepted Answer

A)   sales analysis.
B)   business plan.
C)   competitive strategy.
D)   market strategy.

Question 20

Which of the following is an example of the subscription revenue model?

Accepted Answer

A)   Ancestry.com
B)   eBay
C)   Amazon
D)   Twitter

Exam 2: E-Commerce Business Models and Concepts

A business document that specifically details how you plan on selling your product and find new customers is called a:

Correct AnswerverifiedShow Answer

The basic value proposition of community providers is:

Correct AnswerverifiedShow Answer

All of the following statements about Groupon are true except:

Correct AnswerverifiedShow Answer

Which of the following is an example of the subscription revenue model?

Correct AnswerverifiedShow Answer

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Correct AnswerverifiedShow Answer

A firm's ________ refers to the other companies operating in the same marketspace selling similar products.

Correct Answerverifiedcompetitiv...View AnswerShow Answer

Which of the following is an unfair competitive advantage?

Correct AnswerverifiedShow Answer

Define and describe the transaction broker business model and discuss the eight components of the business model for this type of B2C firm.

Correct AnswerverifiedThe transaction broker business model is...View AnswerShow Answer

A(n) ________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.

Correct AnswerverifiedShow Answer

Most first movers have the complementary resources needed to sustain their advantage.

Correct AnswerverifiedShow Answer

Horizontal or general portals primarily generate revenue in all of the following ways except:

Correct AnswerverifiedShow Answer

Expedia is an example of a:

Correct AnswerverifiedShow Answer

Which of the following is an example of the affiliate revenue model?

Correct AnswerverifiedShow Answer

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Correct AnswerverifiedThe ubiquity of e-commerce creates new m...View AnswerShow Answer

All of the following may lead to a competitive advantage except:

Correct AnswerverifiedShow Answer

Social technologies change industry structure by shifting programming and editorial decisions to consumers.

Correct AnswerverifiedShow Answer

Which of the following are Amazon's primary value propositions?

Correct AnswerverifiedShow Answer

________ and ________ are typically the most easily identifiable aspects of a company's business model.

Correct AnswerverifiedShow Answer

A value proposition defines how a company's product or service fulfills the needs of a customer.

Correct AnswerverifiedShow Answer

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Correct AnswerverifiedOrganizational development is a plan tha...View AnswerShow Answer

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The transaction broker business model is...
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The ubiquity of e-commerce creates new m...
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and are typically the most easily identifiable aspects of a company's business model.

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Organizational development is a plan tha...
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