Question 1

Discuss how persuasion is a process.

Accepted Answer

Persuasion is a process that involves we...

Question 2

The chart illustrating how to select the best medium for persuasive messages recommends all of the following options for reaching people who are already interested in your topic EXCEPT ________.

Accepted Answer

A)  group meeting
B)  email
C)  website
D)  social networking
E)  text message

Question 3

You have lunch with a friend and she tells you that her office recently implemented flex-time hours. It has been a positive change at your friend's workplace and you think it would be great to have at your office too. You decide to approach your boss about this possibility.
-In terms of a logically structured argument, which of the following best articulates your position?

Accepted Answer

A)  A flex-time schedule will increase productivity and employee satisfaction by better enabling employees to balance their work and personal lives.
B)  A flex-time schedule will allow workers to create schedules better suited to their personal lives.
C)  Employee turnover is on the rise.
D)  Flex-time schedules at other companies have been shown to aid in recruitment.
E)  Many employees have voiced frustration over work hours that don't allow them to meet their personal obligations.

Question 4

If you want a store to grant you a return when it is against their company policy, ________.

Accepted Answer

A)  there is no point in arguing, as they will never make an exception
B)  get right to the point and refuse to do business with them if they do not comply
C)  this is considered a routine request that does not require persuasive techniques
D)  start spreading bad word of mouth about the store and hope that it gets back to them
E)  explain why the policy should not apply to your situation and demonstrate goodwill and understanding

Question 5

You are writing an appeal letter to solicit funds for your non-profit organization. In this message you praise the audience for their past donations and emphasize how their contribution is needed now more than ever and will make a real difference for the people your organization serves. This message appeals to the audience's ________.

Accepted Answer

A)  sense of self-esteem
B)  quest for self-actualization
C)  need for love
D)  desire for safety
E)  requirement for belonging

Question 6

Which of the following would most likely appeal to an audience's sense of self-esteem?

Accepted Answer

A)  an ad for a home security system likening the service to having a bodyguard outside your house
B)  an ad for virus protection software citing a long list of corporate clients
C)  an ad for frozen meals claiming they taste homemade
D)  an ad for a university emphasizing the respect its graduates have in the business world
E)  an ad for a laundry detergent suggesting it will make your clothes look brand-new

Question 7

Dionne is presenting a proposal to a new client, so is unknown to her audience. Which of the following would be a way for Dionne to establish credibility with her audience?

Accepted Answer

A)  being modest and not mentioning her education or expertise
B)  maintaining a respectful distance from her audience before the presentation, so as not to violate the professional relationship with attempts at rapport
C)  mentioning her professional relationship with an expert in the field
D)  avoiding mention of authorities in the field so as not to undermine her own authority
E)  presenting a highly subjective viewpoint

Question 8

In a persuasive message, reminding your audience that they have made similar decisions to the one you would like them to make now is known as appealing to the ________ principle.

Accepted Answer

A)  consistency
B)  deja vu
C)  reciprocity
D)  scarcity
E)  liking

Question 9

Which of the following is NOT a way to establish credibility?

Accepted Answer

A)  Spend time getting to know your audience and build rapport.
B)  Omit mention of your key credentials so as not to sound boastful.
C)  Mention an affinity with a source credible to your audience.
D)  Present an unbiased point of view.
E)  Cite authorities and experts while presenting your ideas.

Question 10

Maria says that you should always choose the communication medium preferred by your audience. Discuss this idea.

Accepted Answer

There are many considerations that go in...

Question 11

Compelling evidence presented in ________ language can also touch an audience emotionally and motivate them to act.

Accepted Answer

A)  clear and vivid
B)  vague and colourless
C)  obscure and intense
D)  flowery and pedantic
E)  cryptic and elegant

Question 12

The AIDA approach ________ situations when you know the audience.

Accepted Answer

A)  is never used in
B)  will be less effective in
C)  is usually associated with
D)  can be more powerful in
E)  is not applicable in

Question 13

In Mexican business culture, ________.

Accepted Answer

A)  persuasive techniques are not used
B)  egotism is an accepted part of business relationships
C)  valuing a colleague's work will build credibility
D)  email appeals are preferred to phone conversations
E)  the same persuasive content and techniques that work in Canada are effective

Question 14

You have lunch with a friend and she tells you that her office recently implemented flex-time hours. It has been a positive change at your friend's workplace and you think it would be great to have at your office too. You decide to approach your boss about this possibility. In the context of such a message, the thought that this change might decrease employee productivity would be seen as ________.

Accepted Answer

A)  audience motivation
B)  an audience benefit
C)  potential resistance
D)  a refutation
E)  a concession

Question 15

By showing appreciation and acknowledging team members' contributions, you can persuade team members to continue working at a high level.

Accepted Answer

A) True 
 B)False

Question 16

Offering as evidence statements such as "everybody knows" is a description of the logical fallacy known as ________.

Accepted Answer

A)  an appeal to popular opinion
B)  an ad hominem attack
C)  a false dilemma
D)  a false analogy
E)  a red herring

Question 17

John was asked to speak to a group of employees by a VP at their company. This VP is a former employer and mentor of John's. John is unknown to the audience he will be speaking to. Discuss some of the ways John can build his credibility with this audience.

Accepted Answer

Since John is unknown to his audience, h...

Question 18

Ending a persuasive claim letter with a closing that refers to "enjoying future purchases from your store," ________.

Accepted Answer

A)  can be perceived as a benefit from granting the request
B)  is a form of bribery and as such is unethical
C)  is an implied threat that you will organize a boycott of the store
D)  will likely influence the recipient not to comply with your request
E)  is inappropriate and such a closing should only be used in a routine claim letter

Question 19

It is not a good idea to mention your education, experience, and expertise when introducing yourself to your audience, as this will come across as boastful and diminish your credibility.

Accepted Answer

A) True 
 B)False

Question 20

Select a couple of advertisements and discuss which higher need they appeal to and how they do so.

Accepted Answer

Answers will vary; some examples follow....

Exam 8: Communicating Persuasive Messages

It is not a good idea to mention your education, experience, and expertise when introducing yourself to your audience, as this will come across as boastful and diminish your credibility.

Correct Answer
verified

John was asked to speak to a group of employees by a VP at their company. This VP is a former employer and mentor of John's. John is unknown to the audience he will be speaking to. Discuss some of the ways John can build his credibility with this audience.

Correct Answer
verified
Since John is unknown to his audience, h...
View Answer

Dionne is presenting a proposal to a new client, so is unknown to her audience. Which of the following would be a way for Dionne to establish credibility with her audience?

Correct Answer
verified

Compelling evidence presented in ________ language can also touch an audience emotionally and motivate them to act.

Correct Answer
verified

The AIDA approach ________ situations when you know the audience.

Correct Answer
verified

Ending a persuasive claim letter with a closing that refers to "enjoying future purchases from your store," ________.

Correct Answer
verified

If you want a store to grant you a return when it is against their company policy, ________.

Correct Answer
verified

Select a couple of advertisements and discuss which higher need they appeal to and how they do so.

Correct Answer
verified
Answers will vary; some examples follow....
View Answer

Offering as evidence statements such as "everybody knows" is a description of the logical fallacy known as ________.

Correct Answer
verified

Correct Answer
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In Mexican business culture, ________.

Correct Answer
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Discuss how persuasion is a process.

Correct Answer
verified
Persuasion is a process that involves we...
View Answer

By showing appreciation and acknowledging team members' contributions, you can persuade team members to continue working at a high level.

Correct Answer
verified

Maria says that you should always choose the communication medium preferred by your audience. Discuss this idea.

Correct Answer
verified
There are many considerations that go in...
View Answer

Which of the following would most likely appeal to an audience's sense of self-esteem?

Correct Answer
verified

In a persuasive message, reminding your audience that they have made similar decisions to the one you would like them to make now is known as appealing to the ________ principle.

Correct Answer
verified

Which of the following is NOT a way to establish credibility?

Correct Answer
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Correct Answer
verified

The chart illustrating how to select the best medium for persuasive messages recommends all of the following options for reaching people who are already interested in your topic EXCEPT ________.

Correct Answer
verified

Correct Answer
verified

Exam 8: Communicating Persuasive Messages

It is not a good idea to mention your education, experience, and expertise when introducing yourself to your audience, as this will come across as boastful and diminish your credibility.

Correct AnswerverifiedShow Answer

John was asked to speak to a group of employees by a VP at their company. This VP is a former employer and mentor of John's. John is unknown to the audience he will be speaking to. Discuss some of the ways John can build his credibility with this audience.

Correct AnswerverifiedSince John is unknown to his audience, h...View AnswerShow Answer

Dionne is presenting a proposal to a new client, so is unknown to her audience. Which of the following would be a way for Dionne to establish credibility with her audience?

Correct AnswerverifiedShow Answer

Compelling evidence presented in ________ language can also touch an audience emotionally and motivate them to act.

Correct AnswerverifiedShow Answer

The AIDA approach ________ situations when you know the audience.

Correct AnswerverifiedShow Answer

Ending a persuasive claim letter with a closing that refers to "enjoying future purchases from your store," ________.

Correct AnswerverifiedShow Answer

If you want a store to grant you a return when it is against their company policy, ________.

Correct AnswerverifiedShow Answer

Select a couple of advertisements and discuss which higher need they appeal to and how they do so.

Correct AnswerverifiedAnswers will vary; some examples follow....View AnswerShow Answer

Offering as evidence statements such as "everybody knows" is a description of the logical fallacy known as ________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In Mexican business culture, ________.

Correct AnswerverifiedShow Answer

Discuss how persuasion is a process.

Correct AnswerverifiedPersuasion is a process that involves we...View AnswerShow Answer

By showing appreciation and acknowledging team members' contributions, you can persuade team members to continue working at a high level.

Correct AnswerverifiedShow Answer

Maria says that you should always choose the communication medium preferred by your audience. Discuss this idea.

Correct AnswerverifiedThere are many considerations that go in...View AnswerShow Answer

Which of the following would most likely appeal to an audience's sense of self-esteem?

Correct AnswerverifiedShow Answer

In a persuasive message, reminding your audience that they have made similar decisions to the one you would like them to make now is known as appealing to the ________ principle.

Correct AnswerverifiedShow Answer

Which of the following is NOT a way to establish credibility?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The chart illustrating how to select the best medium for persuasive messages recommends all of the following options for reaching people who are already interested in your topic EXCEPT ________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Since John is unknown to his audience, h...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Answers will vary; some examples follow....
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Persuasion is a process that involves we...
View Answer

Correct Answer
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Correct Answer
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There are many considerations that go in...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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