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Exam 13: Global Marketing

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Question 51

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Which of the following is true of a multidomestic company?

A) It pursues different strategies in each of its foreign markets.
B) It emphasizes cultural similarities across countries and universal consumer needs and wants rather than differences.
C) It standardizes marketing activities when there are cultural similarities and adapts them when the cultures are different.
D) It views the world as one market and pits its resources against the competition in an integrated fashion.

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Question 52

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Which of the following is true of selecting media in foreign markets?

A) There is a media directory that covers all the media available throughout the world.
B) Media that are traditionally used in the domestic market may not be available in foreign markets.
C) Where data are available, their accuracy is always conclusive.
D) If media are available, they are able to reach all potential buyers.

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Question 53

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Which of the following is true about import quotas and tariffs?

RUV Bank Ltd.,a leading international bank headquartered in Switzerland,has branches across 22 nations.Each branch has a well organized team of highly skilled employees.The banking corporation holds important meetings and conference calls at different intervals of time.RUV Bank Ltd.has successfully conducted global performance reviews and implemented global compensation plans.These are related to which of the following internal factors?

Which of the following is an advantage of using global advertising agencies?

Nero Foods Ltd.is a coffeehouse chain operating across various nations.The coffeehouse chain serves several kinds of coffee-based drinks,beverages,pastries,and snacks.The firm has different menus in different countries according to the chief elements of each nation's diets.Nero Foods Ltd.is a company which uses a _____ strategy.

Swift Inc.,a French footwear manufacturer,opened a new outlet in Thailand.Swift Inc.soon found substantial differences in the costs incurred in the host country.The firm shifted production to Thailand which resulted in lower labor costs,lower transport costs,and lower raw material costs.The benefits gained by the footwear manufacturer are attributed to which of the following external factors?

Which of the following is the most common strategy for small and medium-size companies to enter a global market?

Which of the following is true of franchising?

According to Michael Porter's diamond model,which of the following includes the nature of domestic demand and the sophistication of domestic customers for the industry's product or service?

Japanese automobile manufacturer,Rebus Inc.,wanted to expand operations to the United States.Research executives at Rebus Inc.classified potential customers into two segments of homogeneous customers.Based on these needs of the two major segments,Rebus Inc.released both sedans and SUVs and gained immediate success.The success gained by the automobile manufacturer can be attributed to which of the following external factors?

Orange Communications,a software giant in Silicon Valley,United States,employs a wide range of highly skilled foreign nationals.The foreign nationals gradually adjust to the new environment of the host country and are committed to multicountry careers.This is an example of which of the following internal factors?

Alpha Partners Ltd.,an international auditing firm audits accounts of various multinational corporations.The firm specializes in conducting audits for the hospitality sector by organizing global performance reviews.The ability of Alpha Partners Ltd.to conduct global performance reviews is associated with which of the following internal factors?

In a(n) _____,a partner may be able to benefit from a partner's knowledge of the host country's culture,language and political system.

Which of the following would qualify as an example of a defensive goal?

The national government of Turnbury regulates the amount of currency that may be exported or imported.It only permits government bodies to engage in currency dealings.It also has limits on the percentage of investments that can be made by foreign companies.These rules and regulations are attributed to which of the following?

Autumn Wines Inc.,a French wine company located in France,is one of the most successful wine companies due to the abundant availability of excellent quality grapes.The company has the advantage of good:

In a _____,a company may decide to share management with one or more collaborating foreign firms.

According to Michael Porter's diamond model,which of the following refers to the existence or absence in the country of supplier industries that are also internationally competitive?

Serenity Incorporation is a leading international watch manufacturer and has established several stores across different parts of the European Continent.Each store in each different nation competes on a market-by-market basis and the firm considers each international subsidiary as an autonomous body.This indicates that Serenity Incorporation is a: