Question 1

According to the text,the exchange process is central to any successful marketing strategy. For this process to occur,which of the following conditions must be satisfied?

Accepted Answer

A)   There must be at least two parties.
B)   Each party must have something of value to offer the other.
C)   Each party must be free to accept or decline the offer.
D)   Each party must believe it is desirable to deal with others.
E)   all of the above

Question 2

A marketing orientation is described as _____.

Accepted Answer

A)   understanding the consumer's needs while achieving the organization's objectives
B)   the coordinated set of elements that sports organizations use to meet their marketing objectives and satisfy consumer needs
C)   a sports organization that will do anything to satisfy its consumers
D)   sharing the information gathered to make market decisions
E)   all of the above

Question 3

In the product area of the sports industry,goods and services are defined as both tangible and physical.

Accepted Answer

A) True 
 B)False

Question 4

The relationship between sport and entertainment can be best described as _____.

Accepted Answer

A)   suffering from marketing myopia
B)   things that we engage in for pleasure
C)   spontaneous
D)   things that we actively participate in
E)   things that make us better individuals

Question 5

Licensing is especially important to the sports industry because _____.

Accepted Answer

A)   professional teams make the majority of their revenues through licensing
B)   licensing helps make consumers aware of professional teams
C)   the majority of licensed products sold are sports apparel
D)   it helps professional sport teams to sell more season tickets
E)   both b and c E

Question 6

Sports information products provide consumers with news,statistics,schedules,and stories about sports.

Accepted Answer

A) True 
 B)False

Question 7

According to the text,an organization is marketing oriented when it engages in which of the following activities?

Accepted Answer

A)   intelligence generation
B)   intelligence dissemination
C)   responsiveness
D)   all of the above
E)   none of the above

Question 8

A growing area of the sports industry is referred to in the text as personal training. The products that are included in this area of the sports industry are _____ and _____.

Accepted Answer

A)   fitness centers; health services
B)   sports camps; instruction
C)   both a and b
D)   sports equipment; sports collectibles
E)   fitness centers; sports memorabilia

Question 9

A good example of producers in the sport industry would be the media and sport agents.

Accepted Answer

A) True 
 B)False

Question 10

Sports marketing is defined as _____.

Accepted Answer

A)   the specific application of marketing principles and processes to sports products and to the marketing of nonsports products through the association with sport
B)   the exchange process applied to sports products.
C)   the selling of athletics, sports entities, and sponsorship to consumers of sport
D)   the set of elements that sports organizations use to meet their marketing objectives and to satisfy consumer needs
E)   none of the above

Question 11

In sports sponsorship,the consumer (in most cases)is exchanging money or product for the right to associate its name or product with a sporting event.

Accepted Answer

A) True 
 B)False

Question 12

Define sports marketing and discuss how sports marketing is related to the entertainment industry.

Accepted Answer

Sports marketing is defined as "the spec...

Question 13

How is the definition of sports marketing related to the three distinct types of sports consumers?

Accepted Answer

The definition of sports marketing would...

Question 14

The sports product map consists of the following two dimensions: _____ and _____.

Accepted Answer

A)   goods/services; tangible/intangible
B)   spectators/consumers; products/suppliers
C)   goods/services; body/mind
D)   body/ideas; producers/intermediaries
E)   goods/body; service/mind C

Question 15

Consumers of sport include _____.

Accepted Answer

A)   media
B)   agents
C)   corporations
D)   people
E)   both c and d

Question 16

Sports participants can be best described as consumers who _____.

Accepted Answer

A)   purchase sporting goods
B)   play sports for fun
C)   engage in both unorganized and organized sports
D)   engage in organized sports only
E)   both a and b

Question 17

There are four categories related to the sports product.Choose one and discuss why it is a sports product and how it is used.

Accepted Answer

Professional athletes when performing are considered a sports product because they are consumed (watched)by spectators.When Michael Jordan was playing basketball for the Chicago Bulls,he and the game were the product,and the thousands of fans in the seats watching and listening through the media were consuming the event.

Question 18

When considering participants as consumers,the text indicates that in the past five years there has been a slight decline in this area of the sports industry.

Accepted Answer

A) True 
 B)False

Question 19

Which one of the following is an example of producers/intermediaries?

Accepted Answer

A)   corporations/sponsors
B)   sporting goods/teams
C)   spectators/teams
D)   sporting goods / users
E)   none of the above

Question 20

According to the text,the sporting goods industry and recreation industry,consisting of sports equipment,licensed merchandise,collectibles,and memorabilia,was nearly a $60 billion dollar industry in 2006.

Accepted Answer

A) True 
 B)False

Exam 1: Emergence of Sports Marketing

According to the text,the exchange process is central to any successful marketing strategy. For this process to occur,which of the following conditions must be satisfied?

Correct Answer
verified

A marketing orientation is described as _____.

Correct Answer
verified

In the product area of the sports industry,goods and services are defined as both tangible and physical.

Correct Answer
verified

The relationship between sport and entertainment can be best described as _____.

Correct Answer
verified

Licensing is especially important to the sports industry because _____.

Correct Answer
verified
E

Sports information products provide consumers with news,statistics,schedules,and stories about sports.

Correct Answer
verified

According to the text,an organization is marketing oriented when it engages in which of the following activities?

Correct Answer
verified

A growing area of the sports industry is referred to in the text as personal training. The products that are included in this area of the sports industry are _ and _.

Correct Answer
verified

A good example of producers in the sport industry would be the media and sport agents.

Correct Answer
verified

Sports marketing is defined as _____.

Correct Answer
verified

In sports sponsorship,the consumer (in most cases)is exchanging money or product for the right to associate its name or product with a sporting event.

Correct Answer
verified

Define sports marketing and discuss how sports marketing is related to the entertainment industry.

Correct Answer
verified
Sports marketing is defined as "the spec...
View Answer

How is the definition of sports marketing related to the three distinct types of sports consumers?

Correct Answer
verified
The definition of sports marketing would...
View Answer

The sports product map consists of the following two dimensions: _ and _.

Correct Answer
verified
C

Consumers of sport include _____.

Correct Answer
verified

Sports participants can be best described as consumers who _____.

Correct Answer
verified

There are four categories related to the sports product.Choose one and discuss why it is a sports product and how it is used.

When considering participants as consumers,the text indicates that in the past five years there has been a slight decline in this area of the sports industry.

Correct Answer
verified

Which one of the following is an example of producers/intermediaries?

Correct Answer
verified

According to the text,the sporting goods industry and recreation industry,consisting of sports equipment,licensed merchandise,collectibles,and memorabilia,was nearly a $60 billion dollar industry in 2006.

Correct Answer
verified

Exam 1: Emergence of Sports Marketing

According to the text,the exchange process is central to any successful marketing strategy. For this process to occur,which of the following conditions must be satisfied?

Correct AnswerverifiedShow Answer

A marketing orientation is described as _____.

Correct AnswerverifiedShow Answer

In the product area of the sports industry,goods and services are defined as both tangible and physical.

Correct AnswerverifiedShow Answer

The relationship between sport and entertainment can be best described as _____.

Correct AnswerverifiedShow Answer

Licensing is especially important to the sports industry because _____.

Correct AnswerverifiedE

Sports information products provide consumers with news,statistics,schedules,and stories about sports.

Correct AnswerverifiedShow Answer

According to the text,an organization is marketing oriented when it engages in which of the following activities?

Correct AnswerverifiedShow Answer

A growing area of the sports industry is referred to in the text as personal training. The products that are included in this area of the sports industry are _____ and _____.

Correct AnswerverifiedShow Answer

A good example of producers in the sport industry would be the media and sport agents.

Correct AnswerverifiedShow Answer

Sports marketing is defined as _____.

Correct AnswerverifiedShow Answer

In sports sponsorship,the consumer (in most cases)is exchanging money or product for the right to associate its name or product with a sporting event.

Correct AnswerverifiedShow Answer

Define sports marketing and discuss how sports marketing is related to the entertainment industry.

Correct AnswerverifiedSports marketing is defined as "the spec...View AnswerShow Answer

How is the definition of sports marketing related to the three distinct types of sports consumers?

Correct AnswerverifiedThe definition of sports marketing would...View AnswerShow Answer

The sports product map consists of the following two dimensions: _____ and _____.

Correct AnswerverifiedC

Consumers of sport include _____.

Correct AnswerverifiedShow Answer

Sports participants can be best described as consumers who _____.

Correct AnswerverifiedShow Answer

There are four categories related to the sports product.Choose one and discuss why it is a sports product and how it is used.

When considering participants as consumers,the text indicates that in the past five years there has been a slight decline in this area of the sports industry.

Correct AnswerverifiedShow Answer

Which one of the following is an example of producers/intermediaries?

Correct AnswerverifiedShow Answer

According to the text,the sporting goods industry and recreation industry,consisting of sports equipment,licensed merchandise,collectibles,and memorabilia,was nearly a $60 billion dollar industry in 2006.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
E

Correct Answer
verified

Correct Answer
verified

A growing area of the sports industry is referred to in the text as personal training. The products that are included in this area of the sports industry are _ and _.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Sports marketing is defined as "the spec...
View Answer

Correct Answer
verified
The definition of sports marketing would...
View Answer

The sports product map consists of the following two dimensions: _ and _.

Correct Answer
verified
C

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified