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Business intelligence (BI) can be characterized as a transformation of


A) data to information to decisions to actions.
B) Big Data to data to information to decisions.
C) actions to decisions to feedback to information.
D) data to processing to information to actions.

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In a four-step process for decision making, managers construct a model of the problem before they evaluate potential solutions.

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Actionable intelligence is the primary goal of modern-day Business Intelligence (BI) systems vs. historical reporting that characterized Management Information Systems (MIS).

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Due to the fact that business environments are now more complex than ever, trial-and-error is an effective means of arriving at acceptable solutions.

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Due to the fact that organizations seek to store greater amounts of data than ever before, the cost per byte of computer-based data storage devices is rapidly rising.

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________ cycle times are now extremely compressed, faster, and more informed across industries.

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Business

________ analytics help managers understand probable future outcomes.

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List and describe three levels or categories of analytics that are most often viewed as sequential and independent, but also occasionally seen as overlapping.

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Descriptive or reporting analytics

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In answering the question "Which customers are most likely to click on my online ads and purchase my goods?", you are most likely to use which of the following analytic applications?


A) customer profitability
B) propensity to buy
C) customer attrition.
D) channel optimization

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________ is an umbrella term that combines architectures, tools, databases, analytical tools, applications, and methodologies.

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Business i...

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In answering the question "Which customers are likely to be using fake credit cards?", you are most likely to use which of the following analytic applications?


A) channel optimization
B) customer segmentation
C) fraud detection
D) customer profitability

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________ technology enables managers to access and analyze information anytime and from anyplace.

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When Sabre developed their Enterprise Data Warehouse, they chose to use near-real-time updating of their database. The main reason they did so was


A) to provide a 360 degree view of the organization.
B) to aggregate performance metrics in an understandable way.
C) to be able to assess internal operations.
D) to provide up-to-date executive insights.

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D

Which of the following statements about cognitive limits of organizational decision makers is true?


A) Only top managers make decisions where cognitive limits are strained.
B) The most talented and effective managers do not have cognitive limitations.
C) All organizational decision-making requires data beyond human cognitive limits.
D) Cognitive limits affect both the recall and use of data by decision makers.

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Computerized support is only used for organizational decisions that are responses to external pressures, not for taking advantage of opportunities.

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List three developments that have contributed to facilitating growth of decision support and analytics.

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•Group communication and collaboration •Improved data management •Managing giant data warehouses and Big Data •Analytical support •Overcoming cognitive limits in processing and storing information •Knowledge management •Anywhere, anytime support

For the majority of organizations, a daily accounts receivable transaction is a(n)


A) strategic decision.
B) structured decision.
C) unstructured decision.
D) managerial control decision.

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Describe the types of computer support that can be used for structured, semistructured, and unstructured decisions.

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Structured Decisions: Structured...

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Computerized information systems help decision makers overcome human cognitive limitations in assembling and processing varied information. However, this is of little use in most analytical applications.

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All of the following may be viewed as decision support systems EXCEPT


A) an expert system to diagnose a medical condition.
B) a knowledge management system to guide decision makers.
C) a system that helps to manage the organization's supply chain management.
D) a retail sales system that processes customer sales transactions.

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