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Exam 15: A:retailing, Direct Marketing, and Wholesaling

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Question 91

Multiple Choice

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Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's

A) services.
B) atmospherics.
C) location.
D) environment.
E) decor.

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Question 92

Multiple Choice

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Which of the following is a full-service merchant wholesaler?

A) Cash-and-carry wholesaler
B) General merchandise wholesaler
C) Drop shipper
D) Mail-order wholesaler
E) Truck wholesaler

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Question 93

Multiple Choice

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Which of the following is an example of a category killer?

What type of retailing began with Montgomery Ward in the late 1800s?

An example of an emerging type of power shopping center might contain

Which of the following best describes wholesalers?

Shopping centers include

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n)

A(n) ____ is a very large specialty store that competes on the basis of lower prices and enormous product availability.

A channel member that markets all of a manufacturer's goods, has authority over price, promotion, and distribution, but does not take title to the product is a

Scenario 16.1 Use the following to answer the questions. Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase t-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 16.1. The Rain Forest Cafe and T-Rex Cafe are usually located in tourist-dense areas or large shopping malls in order to capture walk-by traffic. If the restaurants' primary focus was to obtain customers who are walking by, they would definitely not want which of the following locations?

Mark Bradley's company takes orders from its collection of retail customers and arranges the shipment of goods directly from manufacturers or other wholesalers to its customers' businesses. Mark is operating as a

While on their family vacation, the Millers realize they left their camera at home. They purchase a disposable camera at an amusement park using their credit card, but never interact with a person. What type of retailing did this transaction most likely involve?

Ollies' is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollies' is an example of a

Automatic vending is

What are the primary advantages and disadvantages of a franchise arrangement for a franchisee?

Cigarette manufacturer Philip Morris uses the services of Universal Corporation, the world's largest buyer and processor of leaf tobacco, which provides financing for its customers. This means that Universal is a

The primary function of most wholesalers is to

Alison lives in a remote area of Montana, where few good roads exist. She runs a small retail store specializing in western attire. Due to her remote location, Alison is most likely to obtain the merchandise for her store from

Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called