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When a bank offers home mortgages and credit cards to its checking account customers, it is using horizontal integration strategy.

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Competitive bidding makes suppliers reluctant to make investments that tie them closely to their trading partners.

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Vertical integration is undertaken to support the competitive position of a company's core business.

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Credible commitments refer to:


A) believable promises that support the development of a long-term relationship between companies.
B) the merging of two companies that have an equal market share.
C) to obtaining of goods, services or works from an external source.
D) the acquisition of one company by another company.
E) the outsourcing of after-sale services to a different company.

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When a company outsources its noncore activities to specialists, it loses its capabilities to differentiate its final products.

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Vertical integration can strengthen a company's differentiation business-level strategy and competitive advantage.

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Horizontal integration can lead to low cost advantages but rarely to differentiation advantages.

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In which of the following is a firm most likely to lose direct control over value creation activities?


A) Merger
B) Acquisition
C) Vertical integration
D) Strategic alliance
E) Outsourcing

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Horizontal integration almost always increases rivalry in an industry.

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Companies invest in specialized assets because these assets allow them to:


A) lower their cost structure.
B) charge excessive prices for their products.
C) the materials required are unique.
D) develop customized products.
E) charge premium prices for their products.

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A merger occurs when one company uses its capital resources, such as stock, debt, or cash, to purchase another company.

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When technology in an industry is changing rapidly, a company pursuing a strategy of vertical integration may find itself:


A) locked into an old, inefficient technology.
B) able to sell its products at continually lower prices.
C) increasing returns on its assets.
D) establishing a monopoly in the industry.
E) lowering its cost structure.

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Consider the case of a manufacturing firm that purchases subassemblies from a supplier, creates a finished product, and then sells that product to a wholesale distributor. What advantages might this firm gain from forward integration? From backward integration? What potential pitfalls of vertical integration might the firm face?

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Forward integration would allow the manu...

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Google bought Clever Sense, a mobile app company. This is an example of a(n) :


A) parallel sourcing policy.
B) strategic outsource.
C) strategic alliance.
D) merger.
E) acquisition.

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Compare the benefits and risks associated with horizontal and vertical integration. Under what circumstances would a firm prefer one over the other?

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Horizontal integration has many of the s...

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The final part of the strategy formulation process is:


A) choosing business-level strategies.
B) choosing functional-level strategies.
C) choosing corporate-level strategies.
D) choosing functional-level goals.
E) choosing business-level goals.

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Horizontal integration can help lower costs when it allows a company to reduce the duplication of resources.

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Vertical integration can be disadvantageous when:


A) competitors are vertically integrated.
B) demand is stable.
C) industry technology is changing rapidly.
D) the company is operating in the home country.
E) costs of company decreases.

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In a strategic alliance, one company in the agreement benefits more than the other.

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Tina's Technologies is expanding its operations backward into an industry that produces inputs for the company's products. Tina's Technologies is utilizing horizontal integration.

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