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The primary function of the probe is to


A) loosen up the respondent.
B) get the correct answer from the respondent.
C) get the respondent to answer a question more fully.
D) indicate an understanding and interest in the respondent.

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Monitoring questionnaire returns


A) provides a clue about when to launch a follow-up mailing.
B) does NOT enable you to estimate sampling bias.
C) should begin two to three months after the questionnaires are mailed.
D) should be used only when surveys are NOT anonymous.

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Which of the following statements is true about mailed surveys?


A) Cover letters should be avoided so as to save costs and reduce the amount of material the respondent must read.
B) Response rates are considered good only if they exceed 80%.
C) Follow-up mailings are essential.
D) The survey should usually take between 30 and 60 minutes for the respondent to complete.

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When follow-ups are planned with mail surveys,


A) the anonymity of respondents can no longer be guaranteed.
B) more thoughtful answers are usually provided by those who wait until the follow-up to respond.
C) response rates typically increase.
D) response bias can no longer be estimated.

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Surveys are excellent devices to measure social action.

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Mail surveys are the only method used in studies using self-administered questionnaires.

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Give a comparative analysis of the strengths and weaknesses of survey research.

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Survey research has several strengths an...

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A prime advantage of online surveys is the representativeness of respondents.

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The interviewer should be a neutral medium through which questions and answers are transmitted.

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Discuss the advantages of combining qualitative research methods with survey research methods.

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Combining qualitative research methods w...

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