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Exam 3: Consumer Behavior

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Question 31

Multiple Choice

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 Which of the following situational features are the most readily apparent features of a situation? 

A)  Current conditions
B)  Task features
C)  Physical features
D)  Social features

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Question 32

Multiple Choice

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For the marketing manager,social classes offer some insights into consumer behavior that are potentially useful: 

A)  for studying individual consumers.
B)  as a market segmentation variable.
C)  for changing the structure of the social classes.
D)  to form buying centers within the company.

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Question 33

Multiple Choice

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 The starting point in the buying process involves the: 

An emphasis on _____ is one sign of how much more limited and different working-class horizons are socially,psychologically,and geographically compared to those of the middle class. 

After buying a new Easy-Wash Pro washer-dryer combination,Alison was pleased when she got a phone call from an Easy-Wash customer service representative who wanted to know if she was happy with her purchase and the installation service.This customer service practice by Easy-Wash is undertaken to _____. 

Which of the following statements about the American social classes is true?

Which of the following situational influences provides additional depth to a description of a situation by incorporating details of the persons present,their characteristics,their apparent roles and interpersonal interactions? 

 _____ are groups which contain people who have more frequent interactions among themselves than with the population at large and thus tend to think and act alike in some.respects.

_____ refer to common sources of information for purchase decisions that comes from communication with other people,such as family,friends,neighbors,and acquaintances.

The perceived risks related to the financial or performance considerations of a new purchase are defined as _____ risks.

 Kelly,who wants to buy an exercise machine,sees an advertisement in the local newspaper for a fitness equipment store.She notices that the store showcases the model she wants.This is an example of _____ on product knowledge.

Maslow assumes that satisfaction of _____ needs is only possible after the satisfaction of all the needs lower in the hierarchy.

_____ can be defined as the desire to become everything one is capable of becoming. 

 Which of the following conditions would lead to an increase in postdecision dissonance?

Robert needs to buy a ream of printer paper for his old printer.For Robert,the purchase of printer paper requires _____ decision making. 

 Which situational influence includes an intent or requirement to select,shop for or obtain information about a general or specific purchase? 

 Freda bought the movie "If It's Tuesday,This Must Be Belgium" because she was feeling depressed and wanted to watch something that would cheer her up.Which of the following situational influences guided Freda's purchasing decision? 

The _____ represent a social class that is differentiated mainly by having a high income level that enables consumption of the most prized and prestige brands of goods and services.

 Which of the following sources of information regarding a purchase decision includes factors such as advertising,salespeople,dealers,packaging,and displays? 

On her way home from work,Shelby sees an ice-cream stand and immediately feels a craving for some ice-cream.She pulls over to buy a hot-fudge sundae.Which of the following influenced this purchasing decision?