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Exam 13: Global Marketing

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Question 31

Multiple Choice

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Axon Autombiles Ltd.,an American company,exported its cars to selected automobile dealers in India.The cars were designed with the driver's seat positioned on the left side.However,the position of the driver's seat was on the wrong side according to the driving rules in India,which resulted in a substantial failure.This failure can be best attributed to:

A) the lack of personal selling on the part of the sales force.
B) entering a domestic market without extensive product planning.
C) the lack of adequate pricing strategies in foreign markets.
D) problems encountered in effectively using census data.

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Question 32

Multiple Choice

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Which of the following refers to political uncertainty?

A) Differences in perception of time, thought patterns, personal space, material possessions, family roles and relationships
B) Unstable governments, social unrest, and armed conflict
C) Differences in language, customs, norms and customer preferences
D) Economic conditions and policies of a country that could harm a firm's operations within a country

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Question 33

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Anchor Hospitals entered into a long-term contract with Helium Health Care,and allowed it the use of its brand name.In return Helium Health Care paid a lump sum and also a percentage of future profits and agreed to abide by all rules and operating procedures laid down by Anchor Hospitals.This is an example of _____.

When people in different countries perceive time,thought patterns,personal space,material possessions,family roles and relationships,personal achievement,competitiveness,individuality,social behavior,and other interrelated issues in different manners,which of the following might cause companies to shy away from attempting to enter global markets?

Which of the following refer to market factors?

Which of the following is true of a company undertaking a global approach?

Census data for many countries does not exist and it is difficult to obtain in some countries.The problem encountered by researchers in using census data here pertains to:

Which of the following is true of using census data for in-depth demographic information?

Cultural factors such as the group's values concerning acquisition of material goods,the role of the family and the positions of men and women in society can have an effect on marketing because:

Which of the following is true of a global corporation?

Which of the following statements is true about multidomestic corporations?

By investing solely in domestic operations or not willing to adapt products to foreign markets,U.S.companies are more susceptible to:

Which of the following would qualify as an offensive goal?

Some nations establish limits on the amount of earned and invested funds that can be withdrawn from it.These exchange controls are usually established by nations that:

Which of the following is an example of a defensive goal?

Alpha Partners Ltd.,an international auditing firm audits accounts of various multinational corporations.The firm specializes in conducting audits for the hospitality sector by organizing global performance reviews.The ability of Alpha Partners Ltd.to conduct global performance reviews is associated with which of the following internal factors?

The central government of Country A requires that 80% of the proprietorship of a corporation should be held by citizens of Country A.This particular requirement of the government is attributed to which of the following?

Which of the following is an offensive goal of multinational firms that invest in other countries?

Rodriguez Automobiles Inc.,a Swiss automobile giant shared management with Zeus Pvt.Ltd.,a Japanese automobile manufacturer.The two firms eventually combined to create Rodriguez and Zeus Ltd.and control was split equally.Which of the following approaches is being used by the combination?

Which of the following is true of sales promotion?