Question 1

At this point in time,people generally use online access to

Accepted Answer

A)  extend and complement what other media already provide.
B)  shift their attention to sports they've never played.
C)  calculate the statistics they need to play fantasy sports.
D)  interact directly with mainstream media announcers.

Question 2

The sport-media relationship in the U.S.is organized so that

Accepted Answer

A)  commercial sports no longer depend on the mainstream media.
B)  only noncommercial media depend on sports.
C)  commercial forms of media and sports depend on each other for profits.
D)  neither sports nor the media depend on each other in commercial terms.

Question 3

Tensions between elite athletes and sportswriters exist primarily because

Accepted Answer

A)  there is a lack of trust between them.
B)  journalists are controlled by teams and leagues.
C)  athletes find it difficult to articulate their feelings about sport experiences.
D)  sport management people tell athletes not to talk with journalists.

Question 4

Sports coverage in the media generally consists of images and narratives that

Accepted Answer

A)  distort the meaning of sports.
B)  undermine the celebrity status of top athletes.
C)  exaggerate the spectacular create drama.
D)  make team owners and coaches more important than athletes.

Question 5

Most media content is tied to power relations in the sense that they

Accepted Answer

A)  cause people to question major political decisions in society.
B)  emphasize images and messages consistent with dominant ideologies.
C)  are direct reflections of the interests of politically powerful people.
D)  are controlled and censored by the most powerful people in the society.

Question 6

The author notes that as more people go online for coverage of national and international sports,local newspapers

Accepted Answer

A)  hire sportswriters with national reputations.
B)  focus more coverage on local high school and college teams.
C)  send their reporters to more national and international events.
D)  drop their sport s sections and increase their coverage of politics.

Question 7

According to data in Table 12-1 and Figure 12-2,rights fees for major sports have

Accepted Answer

A)  gone up and down with major economic trends.
B)  increased steadily through 2013.
C)  declined steadily between 2007 and 2013.
D)  remained stable over the past 20 years.

Question 8

Large mainstream media companies are currently lobbying federal legislators to

Accepted Answer

A)  abolish certain forms of new media.
B)  guarantee that new media are organized around democratic values.
C)  restore the reputation of traditional print media.
D)  extend their control over how new media are used.

Question 9

Which of the following is an accurate statement about sports and the media?

Accepted Answer

A)  All media coverage involves selective representations of sports.
B)  The media offset or reverse the effects of commercialization on sports.
C)  The media destroy opportunities for us to see major sport events.
D)  The media shape and determine our perspectives on sports.

Question 10

Research examining the legacies of the Olympics for people in the country hosting the games has shown consistently that watching sports on television is likely to lead to

Accepted Answer

A)  more sport participation.
B)  more television watching.
C)  less sport participation.
D)  less television watching.

Question 11

The marriage of sports and the media is held together by vast amounts of corporate money and the desire of corporate executives to

Accepted Answer

A)  shape political policy.
B)  create a global family of eager consumers.
C)  develop relationships with celebrity athletes.
D)  become leaders of sport organizations.

Question 12

Major sport media companies like fantasy sports because they

Accepted Answer

A)  appeal mostly to minority and female consumers.
B)  create loyal media consumers and new revenues.
C)  empower fans in realistic ways.
D)  force spectators to be concerned with team win-loss records.

Question 13

Most media coverage of sports today represents the interests of

Accepted Answer

A)  those who control and profit from sports.
B)  sport agents and lawyers.
C)  the players with the highest celebrity rankings.
D)  the companies that advertise on social media sites.

Question 14

Even though many sport events have low ratings,television companies want to broadcast them because they fill "dead time" on weekends and because they

Accepted Answer

A)  last longer than a normal half-hour or one-hour show.
B)  bring family members together around the television.
C)  appeal to children and other impressionable people.
D)  attract audiences that sponsors want to reach.

Question 15

According to a 2012 NCAA study of college students,

Accepted Answer

A)  nearly all male college athletes follow NCAA anti-gambling rules.
B)  female athletes are more apt to bet on sports than male athletes.
C)  nearly all athletes on big-time teams had been contacted by outside gamblers.
D)  over half of all male students report that they have gambled for money.

Question 16

Research shows that color-blind media coverage of sports

Accepted Answer

A)  privileges athletes of color and disadvantages white athletes.
B)  should be the goal of all people in the media.
C)  misses important parts of sport reality and reproduces the status quo.
D)  allows journalists with knowledge about ethnic groups to get ahead.

Question 17

Which of the following is NOT a reason that global corporations have become more involved as sponsors of sports?

Accepted Answer

A)  Sport events attract audiences full of potential consumers of products.
B)  Sport images and athletes can be used to market products worldwide.
C)  Sports are covered in a way that makes people more active as citizens.
D)  Sport images can be used to promote a way of life based on consumption.

Question 18

The most effective way to reduce subtle forms of racial,ethnic,and national bias in the media coverage of sports is to hire at all levels of media production people who

Accepted Answer

A)  have degrees in communication studies.
B)  see the world in colorblind ways.
C)  come from diverse racial,ethnic,and national backgrounds.
D)  had experiences in jobs that are unrelated to sport.

Question 19

The people who make media content decisions as they select the images and messages to be represented to us are best described as

Accepted Answer

A)  image and message "filters".
B)  propaganda artists.
C)  agents of corporate capitalism.
D)  political prophets.

Question 20

Nearly all television broadcasts of sport events are sponsored by

Accepted Answer

A)  environmental groups devoted to conservation.
B)  feminist groups and other women's organizations.
C)  large capitalist corporations and other for profit businesses.
D)  nonprofit groups dedicated to promoting socially progressive ideas.

Exam 12: Sports and the Media: Could They Survive Without Each Other

Nearly all television broadcasts of sport events are sponsored by

Correct AnswerverifiedShow Answer

Research shows that color-blind media coverage of sports

Correct AnswerverifiedShow Answer

Even though many sport events have low ratings,television companies want to broadcast them because they fill "dead time" on weekends and because they

Correct AnswerverifiedShow Answer

The sport-media relationship in the U.S.is organized so that

Correct AnswerverifiedShow Answer

Which of the following is an accurate statement about sports and the media?

Correct AnswerverifiedShow Answer

Most media coverage of sports today represents the interests of

Correct AnswerverifiedShow Answer

Major sport media companies like fantasy sports because they

Correct AnswerverifiedShow Answer

Research examining the legacies of the Olympics for people in the country hosting the games has shown consistently that watching sports on television is likely to lead to

Correct AnswerverifiedShow Answer

According to data in Table 12-1 and Figure 12-2,rights fees for major sports have

Correct AnswerverifiedShow Answer

The people who make media content decisions as they select the images and messages to be represented to us are best described as

Correct AnswerverifiedShow Answer

According to a 2012 NCAA study of college students,

Correct AnswerverifiedShow Answer

Large mainstream media companies are currently lobbying federal legislators to

Correct AnswerverifiedShow Answer

Most media content is tied to power relations in the sense that they

Correct AnswerverifiedShow Answer

Sports coverage in the media generally consists of images and narratives that

Correct AnswerverifiedShow Answer

Which of the following is NOT a reason that global corporations have become more involved as sponsors of sports?

Correct AnswerverifiedShow Answer

The most effective way to reduce subtle forms of racial,ethnic,and national bias in the media coverage of sports is to hire at all levels of media production people who

Correct AnswerverifiedShow Answer

At this point in time,people generally use online access to

Correct AnswerverifiedShow Answer

The marriage of sports and the media is held together by vast amounts of corporate money and the desire of corporate executives to

Correct AnswerverifiedShow Answer

The author notes that as more people go online for coverage of national and international sports,local newspapers

Correct AnswerverifiedShow Answer

Tensions between elite athletes and sportswriters exist primarily because

Correct AnswerverifiedShow Answer

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