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Exam 4: Social Media Marketing Strategy

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Question 1

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Which of the following questions should be answered by 'A competitive social media analysis'?

A) In which social media channels and specific vehicles are competitors active?
B) How do competitors present themselves in those channels and vehicles?
C) Who are competitors' fans and followers?
D) How do fans and followers respond to the competitor brand's social activity?
E) All of these.

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Question 2

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Which of the following people will propagate a brand's message and invite others to the experience?

A) Followers.
B) Influencers.
C) Lurkers.
D) Bloggers.
E) Web crawlers.

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Question 3

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Which of the following completes the sentence,'The GEICO gecko was developed as part of the insurance company's traditional advertising and may be employed in a social media campaign to give the company a head start in terms of consumer recognition,so in this case the GEICO gecko is a(n) ______'?

Which of the following completes the sentence,'An organizational document that explains the rules and procedures for social media activity for the organization and its employees is also known as a ______'?

Which of the following completes the sentence,'Increasing ______ is accomplished by simply purchasing more media time for advertisements'?

Which of the following best completes the following statement,'Social media are relatively inexpensive ways to increase the ______ and ______ of messages that are otherwise delivered via more traditional,big media methods.'?

The four dimensions of brand experience are listed below.Which of the following dimensions corresponds to a visual brand experience?

Which positioning statement is best in line with Google?

The four dimensions of brand experience are listed below.Which of the following dimensions corresponds to an emotional brand experience?

What are the three components of a social media policy?

Which phase of social media marketing maturity does the following sentence describe? 'Organizations test out social media platforms,but they don't really consider how social media can play a role in the overall marketing plan.'

What are the three phases of social media marketing maturity?

At which stage of the social media marketing strategic planning process does the planner elaborate on what is expected of the social media campaign and what financial and human resources are available?

The social media audit typically assessed which of the following?

The current problem or opportunity an organization faces is outlined in which of the following?

The process of identifying which objectives to accomplish,deciding how to accomplish those objectives with specific strategies and tactics,implementing the actions that make the plan come to life,and measuring how well the plan met the objectives is best known as which of the following?

Which of the following best completes the statement,'A ______ is a written,formalized plan that details the product,pricing,distribution,and promotional strategies that will enable the brand in question to accomplish specific marketing objectives.'?

Sun Microsystems tells its employees that whether in the actual or virtual world,their interactions and discourse should be respectful and professional.Which of the following is this an example of?

Which of the following is not considered one of the five basic models for social media structure?

Which of the following is considered the final stage of the strategic planning process?