Question 1

Which of the following completes the sentence,' ______ are paid for their cotnributions to a conversation'?

Accepted Answer

A)  Counterfeitbloggers.
B)  Organicbloggers.
C)  Spokesbloggers.
D)  Incentivizedbloggers.
E)  Urbanbloggers.

Question 2

Which of the following terms refers to how individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material?

Accepted Answer

A)  Media democratization.
B)  Three-way linking.
C)  Urban legends.
D)  Search engine optimization.
E)  Sockpuppeting.

Question 3

Branded content enables organizations to develop a strategic,well-designed message and distribute the message through social channels,resulting in which of the following?

Accepted Answer

A)  Additional reach.
B)  Engagement.
C)  Earned media.
D)  Buzz.
E)  All of these.

Question 4

Which of the following best completes the sentence,'High value content can't meet marketing objectives unless it reaches ______.Social publishers need to distribute and promote the content to drive organic reach.'?

Accepted Answer

A)  The top search engine rankings
B)  Social media influencers.
C)  B2C marketers.
D)  The target audience.
E)  None of these.

Question 5

Which of the following ensures that people participate in a social media campaign and is exemplified when a host in a TV infomercial reminds you to 'Call right now.Operators are standing by!'?

Accepted Answer

A)  Urban legend.
B)  Editorial message.
C)  Protest message.
D)  Call to action.
E)  Citizen advertisement.

Question 6

Which of the following refers to a direct request in a marketing message for a specific behavior?

Accepted Answer

A)  Call to action.
B)  Incentive.
C)  Sponsored action.
D)  Consumer-solicited content.
E)  None of these.

Question 7

Which of the following best completes the sentence,'Whereas blogs are typically in the realm of ______ media,media-sharing sites are ______ media because their environments are not directly controlled by the person or organization posting the content.'?

Accepted Answer

A)  Owned,earned.
B)  Paid,earned.
C)  Earned,owned.
D)  Earned,paid.
E)  Owned,paid.

Question 8

Which of the following best describes a resource hook?

Accepted Answer

A)  Content written with the intent to be helpful to the target audience.
B)  Refutes some accepted belief.
C)  Is designed to show that the content will entertain.
D)  Promises something for free.
E)  Offers a claim about something of interest. A

Question 9

Why did the Federal Trade Commission (FTC) introduce specific guidelines for social media content producers?

Accepted Answer

A)  To protect the public from advertising disguised as social media.
B)  To ensure that sponsorships are transparent.
C)  To ban advertising via blogs and microblogs.
D)  A & B only.
E)  None of these.

Question 10

Which type of content refers to content that is simply repurposed from other sources?

Accepted Answer

A)  Filler content.
B)  Original content.
C)  Authority-building content.
D)  Pillar content.
E)  Secondhand content.

Question 11

______ posts deliver a surge of traffic,but do not maintain the same impact over time as ______ posts.

Accepted Answer

A)  Secondhand,original.
B)  Original,secondhand.
C)  Decaying,compounding.
D)  Compounding,decaying.
E)  None of these.

Question 12

Which of the following best describes an urban legend?

Accepted Answer

A)  Objective and unbiased.
B)  Paid consumer content.
C)  Planted by organizations to masquerade as original material that an actual consumer posted.
D)  The proliferation of untruths and exaggerations.
E)  A direct request in a marketing message for a specific behavior.

Question 13

Which of the following completes the sentence,'Keyword ______ is referred to as the insertion of a superficially large number of keywords throughout a site's content and tags'?

Accepted Answer

A)  Stuffing.
B)  Cloaking.
C)  Indexing.
D)  Hooking.
E)  Three-way linking.

Question 14

The social publishing zone includes which of the following channels?

Accepted Answer

A)  Blogs.
B)  Media sharing sites.
C)  Social network sites.
D)  Social bookmarking and news sites.
E)  All of these.

Question 15

Which of the following refers to certain site characteristics that the search bots and the search engine index?

Accepted Answer

A)  Trackbacks.
B)  Web crawlers.
C)  Plug-ins.
D)  On-site indicators.
E)  Meta tags.

Question 16

Which of the following best describes a meta tag?

Accepted Answer

A)  Code embedded in a web page.
B)  An HTML tag that defines the page's title.
C)  An HTML tag that is used to section and describe content.
D)  Your headline,i.e.the main indicator of your page's content.
E)  The website address. A

Question 17

Which of the following completes the sentence,'______ ensures that a company's own sites link to each other in sequence and then back to the original site'?

Accepted Answer

A)  Stuffing.
B)  Cloaking.
C)  Indexing.
D)  Hooking.
E)  Three-way linking.

Question 18

Which of the following completes the sentence,'In a linkwheel,______ are considered the "hubs" and ______ are considered the "spokes"'?

Accepted Answer

A)  targeted pages;links pages
B)  links pages;targeted pages
C)  brands;links pages
D)  search engines;consumers
E)  consumers;brands

Question 19

Which of the following completes the sentence,'A ______ creates site maps so that every page is linked to every other page and search engine bots can crawl every page'?

Accepted Answer

A)  White hat.
B)  Web crawler.
C)  Black hat.
D)  Golden triangle.
E)  Gray hat.

Question 20

Which of the following is not true of content marketing?

Accepted Answer

A)  The philosophy of content marketing emphasizes that brands should publish high-value content that pulls the audience in.
B)  Content may be published in owned,paid,or social media channels.
C)  Social media should be used to activate the content and drive audience engagement,conversation,and amplification through sharing.
D)  Brands may only use original content when publishing in social media channels.
E)  None of these. D

Exam 7: Social Publishing

Which of the following completes the sentence,' ______ are paid for their cotnributions to a conversation'?

Correct AnswerverifiedShow Answer

Which of the following terms refers to how individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material?

Correct AnswerverifiedShow Answer

Branded content enables organizations to develop a strategic,well-designed message and distribute the message through social channels,resulting in which of the following?

Correct AnswerverifiedShow Answer

Which of the following best completes the sentence,'High value content can't meet marketing objectives unless it reaches ______.Social publishers need to distribute and promote the content to drive organic reach.'?

Correct AnswerverifiedShow Answer

Which of the following ensures that people participate in a social media campaign and is exemplified when a host in a TV infomercial reminds you to 'Call right now.Operators are standing by!'?

Correct AnswerverifiedShow Answer

Which of the following refers to a direct request in a marketing message for a specific behavior?

Correct AnswerverifiedShow Answer

Which of the following best completes the sentence,'Whereas blogs are typically in the realm of ______ media,media-sharing sites are ______ media because their environments are not directly controlled by the person or organization posting the content.'?

Correct AnswerverifiedShow Answer

Which of the following best describes a resource hook?

Correct AnswerverifiedA

Why did the Federal Trade Commission (FTC) introduce specific guidelines for social media content producers?

Correct AnswerverifiedShow Answer

Which type of content refers to content that is simply repurposed from other sources?

Correct AnswerverifiedShow Answer

______ posts deliver a surge of traffic,but do not maintain the same impact over time as ______ posts.

Correct AnswerverifiedShow Answer

Which of the following best describes an urban legend?

Correct AnswerverifiedShow Answer

Which of the following completes the sentence,'Keyword ______ is referred to as the insertion of a superficially large number of keywords throughout a site's content and tags'?

Correct AnswerverifiedShow Answer

The social publishing zone includes which of the following channels?

Correct AnswerverifiedShow Answer

Which of the following refers to certain site characteristics that the search bots and the search engine index?

Correct AnswerverifiedShow Answer

Which of the following best describes a meta tag?

Correct AnswerverifiedA

Which of the following completes the sentence,'______ ensures that a company's own sites link to each other in sequence and then back to the original site'?

Correct AnswerverifiedShow Answer

Which of the following completes the sentence,'In a linkwheel,______ are considered the "hubs" and ______ are considered the "spokes"'?

Correct AnswerverifiedShow Answer

Which of the following completes the sentence,'A ______ creates site maps so that every page is linked to every other page and search engine bots can crawl every page'?

Correct AnswerverifiedShow Answer

Which of the following is not true of content marketing?

Correct AnswerverifiedD

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Which of the following best completes the sentence,'Whereas blogs are typically in the realm of media,media-sharing sites are media because their environments are not directly controlled by the person or organization posting the content.'?

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A

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posts deliver a surge of traffic,but do not maintain the same impact over time as posts.

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A

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Which of the following completes the sentence,'In a linkwheel, are considered the "hubs" and are considered the "spokes"'?

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D