Question 1

Shopping is how we acquire needed products and services,but social motives for shopping also are important.Which of the following best completes the sentence,'Shopping is an activity that we can perform for either ______ or ______ reasons?

Accepted Answer

A)  Selfish,unselfish.
B)  Formal,informal.
C)  Charitable,selfish.
D)  Utilitarian,entertainment.
E)  Utilitarian,hedonic.

Question 2

Which of the following terms best completes the sentence,'The first level of social commerce strategy is to utilize ______,encourage it,and facilitate it with social sharing and shopping functionalities customers want.'?

Accepted Answer

A)  Review aggregation.
B)  Social shopping.
C)  User-generated content.
D)  Social commerce sharing.
E)  None of these.

Question 3

To make the most of the opportunity,marketers should develop a social commerce approach with which of the following characteristics?

Accepted Answer

A)  Authenticity.
B)  Transparency.
C)  Reciprocity.
D)  Sustainability.
E)  All of the above.

Question 4

Which psychological state may lead a gambler to say that they are betting the house only due to 'intellectual curiosity' rather than due to the thrill of betting?

Accepted Answer

A)  Bounded rationality.
B)  Cognitive dissonance.
C)  Susceptibility.
D)  Scarcity.
E)  Cognitive bias.

Question 5

Which of the following represent(s) utilitarian motives for social shopping?

Accepted Answer

A)  The convenience and ease of shopping with more choices and better information.
B)  Access to opinions,recommendations,and referrals from others - potentially improving the ability for consumers to make the most rational and efficient decisions.
C)  The opportunities to share common interests with like-minded others.
D)  A & B only.
E)  All of these.

Question 6

Which information,whether a Pinterest board of favorites at Macys.com or a review of pizza places on Yelp,influences consumers at multiple stages in the buying process?

Accepted Answer

A)  ZMOT.
B)  Verification.
C)  FMOT.
D)  SMOT.
E)  GMOT. A

Question 7

Which of the following best defines the term 'thinslicing'?

Accepted Answer

A)  To expend just enough effort to make a decision that's acceptable,but not necessarily the one that's 'best'.
B)  To ignore most of the available information and instead notice a few salient cues to make a choice.
C)  To change beliefs or actions as a reaction to real or imagined group pressure.
D)  To repay debts and favors.
E)  To jump on the bandwagon.

Question 8

Which of the following best defines the term 'herding effect'?

Accepted Answer

A)  To expend just enough effort to make a decision that's acceptable,but not necessarily the one that's 'best'.
B)  To ignore most of the available information and instead notice a few salient cues to make a choice.
C)  To change beliefs or actions as a reaction to real or imagined group pressure.
D)  To repay debts and favors.
E)  To jump on the bandwagon and follow the behavior of others.

Question 9

Which of the following refers to the factors that make it more or less likely that people will change their attitudes or behavior based on a persuasive message?

Accepted Answer

A)  Cognitive biases.
B)  Psychology of influence.
C)  Bounded rationality.
D)  Information overload.
E)  None of these.

Question 10

The social commerce approach characteristic of infectiousness is best defined by which of the following?

Accepted Answer

A)  Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)  Enable consumers to rate the value of opinions offered on the site.
C)  Make it easy for users to share reviews on blogs and social networking platforms.
D)  Acknowledge the value of the opinions customers offer.
E)  Encourage consumers to contribute posts.

Question 11

Which of the following refers to a shopping companion who may help a consumer think through alternatives,make decisions,and validate purchasing choices?

Accepted Answer

A)  Personal shopper.
B)  Brand representative.
C)  Purchase pal.
D)  Social shopper.
E)  None of these.

Question 12

The social commerce approach characteristic of transparency is best defined by which of the following?

Accepted Answer

A)  Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)  Enable consumers to rate the value of opinions offered on the site.
C)  Make it easy for users to share reviews on blogs and social networking platforms.
D)  Acknowledge the value of the opinions customers offer.
E)  Encourage consumers to contribute posts.

Question 13

Which of the following is the practice of buying and selling products and services via the Internet?

Accepted Answer

A)  Social commerce.
B)  E-commerce.
C)  Online communities.
D)  Social publishing.
E)  Social shopping. B

Question 14

Which form of recommendation enables users to share a more personal story about their experience,possibly as a video endorsement?

Accepted Answer

A)  Recommendation indicators.
B)  Share tools.
C)  Testimonials.
D)  Pick lists.
E)  Popularity filters. C

Question 15

When we choose a product due to the attractiveness of the requester,which of the following influences are we acting under?

Accepted Answer

A)  Social proof.
B)  Authority.
C)  Affinity.
D)  Scarcity.
E)  Consistency.

Question 16

Which type of influence tactic is exemplified when Peyton Manning,a likable NFL football player,endorses Timex watches?

Accepted Answer

A)  Social proof.
B)  Authority.
C)  Affinity.
D)  Scarcity.
E)  Consistency.

Question 17

Scores that people,acting in the role of critics,assign to something as an indicator are referred to as which of the following?

Accepted Answer

A)  Ratings.
B)  Reviews.
C)  Recommendations.
D)  Referrals.
E)  Feeds.

Question 18

The social commerce approach characteristic of sustainability is best defined by which of the following?

Accepted Answer

A)  Experiences communicated to friends or external forums can live on in perpetuity.
B)  Enable consumers to rate the value of opinions offered on the site.
C)  Make it easy for users to share reviews on blogs and social networking platforms.
D)  Acknowledge the value of the opinions customers offer.
E)  Encourage consumers to contribute posts.

Question 19

Which of the following emphasizes that consumers today may be influenced in several moments online prior to making a purchase decision?

Accepted Answer

A)  ZMOT.
B)  Verification.
C)  FMOT.
D)  SMOT.
E)  GMOT.

Question 20

Which of the following best describes what an 'Ask Your Network' tool does?

Accepted Answer

A)  Enables one to post product information and ask friends for advice prior to purchase.
B)  Enables one to see purchase pals' movement throughout the site,discussion,and sharing.
C)  Enables one to share creations,shopping lists,and wish lists.
D)  Enables shoppers to shop multiple stores (like a mall) using several social shopping tools.
E)  Enables businesses to conduct transactions with customers from within social network sites.

Exam 9: Social Commerce

Shopping is how we acquire needed products and services,but social motives for shopping also are important.Which of the following best completes the sentence,'Shopping is an activity that we can perform for either ______ or ______ reasons?

Correct AnswerverifiedShow Answer

Which of the following terms best completes the sentence,'The first level of social commerce strategy is to utilize ______,encourage it,and facilitate it with social sharing and shopping functionalities customers want.'?

Correct AnswerverifiedShow Answer

To make the most of the opportunity,marketers should develop a social commerce approach with which of the following characteristics?

Correct AnswerverifiedShow Answer

Which psychological state may lead a gambler to say that they are betting the house only due to 'intellectual curiosity' rather than due to the thrill of betting?

Correct AnswerverifiedShow Answer

Which of the following represent(s) utilitarian motives for social shopping?

Correct AnswerverifiedShow Answer

Which information,whether a Pinterest board of favorites at Macys.com or a review of pizza places on Yelp,influences consumers at multiple stages in the buying process?

Correct AnswerverifiedA

Which of the following best defines the term 'thinslicing'?

Correct AnswerverifiedShow Answer

Which of the following best defines the term 'herding effect'?

Correct AnswerverifiedShow Answer

Which of the following refers to the factors that make it more or less likely that people will change their attitudes or behavior based on a persuasive message?

Correct AnswerverifiedShow Answer

The social commerce approach characteristic of infectiousness is best defined by which of the following?

Correct AnswerverifiedShow Answer

Which of the following refers to a shopping companion who may help a consumer think through alternatives,make decisions,and validate purchasing choices?

Correct AnswerverifiedShow Answer

The social commerce approach characteristic of transparency is best defined by which of the following?

Correct AnswerverifiedShow Answer

Which of the following is the practice of buying and selling products and services via the Internet?

Correct AnswerverifiedB

Which form of recommendation enables users to share a more personal story about their experience,possibly as a video endorsement?

Correct AnswerverifiedC

When we choose a product due to the attractiveness of the requester,which of the following influences are we acting under?

Correct AnswerverifiedShow Answer

Which type of influence tactic is exemplified when Peyton Manning,a likable NFL football player,endorses Timex watches?

Correct AnswerverifiedShow Answer

Scores that people,acting in the role of critics,assign to something as an indicator are referred to as which of the following?

Correct AnswerverifiedShow Answer

The social commerce approach characteristic of sustainability is best defined by which of the following?

Correct AnswerverifiedShow Answer

Which of the following emphasizes that consumers today may be influenced in several moments online prior to making a purchase decision?

Correct AnswerverifiedShow Answer

Which of the following best describes what an 'Ask Your Network' tool does?

Correct AnswerverifiedShow Answer

Shopping is how we acquire needed products and services,but social motives for shopping also are important.Which of the following best completes the sentence,'Shopping is an activity that we can perform for either or reasons?

Correct Answer
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