Question 1

Briefly describe at least three factors to consider when choosing media for business messages.

Accepted Answer

A number of factors can help you to dete...

Question 2

Of the following media,which is the richest?

Accepted Answer

A)   a wiki
B)   an interactive website enabling audiences to participate in the communication process
C)   a presentation on DVD
D)   a formal business letter
E)   a posting on an electronic message board

Question 3

Face-to-face communication is the richest medium.

Accepted Answer

A) True 
 B)False

Question 4

As long as your message is clear,the size of your audience should not affect your approach.

Accepted Answer

A) True 
 B)False

Question 5

Form letters in business

Accepted Answer

A)   can be helpful when communicating about routine matters.
B)   were once very common, but have now all but disappeared due to software advancements.
C)   are rarely used, since companies now realize how much customers dislike impersonal messages.
D)   are still common, but only for negative messages.
E)   are now statistically linked to reduced profits and loss of customers.

Question 6

When it comes to planning business messages,social media

Accepted Answer

A)   enable you to quickly locate experts and vital information on a wide variety of topics.
B)   are not really helpful, although they can be used in to send the message in the completing step.
C)   can be helpful for personal situations, but are inappropriate for business.
D)   are generally useful only for getting quick feedback from close associates.
E)   are distractions that decrease your chances of creating an effective message.

Question 7

Most messages should not be sent unless they will

Accepted Answer

A)   bring about a change.
B)   increase your chances of being promoted.
C)   please your boss.
D)   convey negative information about your competitors.
E)   do all of the above.

Question 8

When it comes to business communication,YouTube

Accepted Answer

A)   is helpful for consumer-to-consumer interaction, but not for companies seeking to communicate with consumers.
B)   is not regarded as a viable medium, since anyone can post anything.
C)   has caught on only as a venue for dissatisfied customers to air their complaints.
D)   has quickly become an important medium for a variety of messages.
E)   poses so many liability risks that smart companies tend to avoid it.

Question 9

In preparing business messages,you should generally devote about ________ percent of your time to planning.

Accepted Answer

A)   10
B)   20
C)   50
D)   70
E)   None of the above-planning should be integrated with other steps to save time.

Question 10

The three primary steps involved in preparing a business message are

Accepted Answer

A)   planning, writing, and completing.
B)   informing, persuading, and collaborating.
C)   defining the purpose, the main idea, and the topic.
D)   satisfying the audience's informational, motivational, and practical needs.
E)   outlining, presenting, and following up.

Question 11

You're writing a proposal to allow certain employees at your company to telecommute.You know management will be skeptical,so you should

Accepted Answer

A)   be as straightforward as possible about stating your conclusions and recommendations.
B)   avoid stating your conclusions and recommendations.
C)   use less evidence in support of your points.
D)   introduce your proof gradually before revealing your conclusions and recommendations.
E)   be aggressive in making your case, saying that many good employees will leave if the company fails to adopt your proposal.

Question 12

Infographics are

Accepted Answer

A)   visuals in business messages that inform, rather than decorate.
B)   software programs designed to help create effective visuals for business reports.
C)   professional designers who are skilled in making business documents come to life with effective visuals.
D)   statistical analyses that help companies determine the exact mix of text and visuals to use in communicating with a particular audience.
E)   messages that combine powerful visuals with supporting text.

Question 13

Explain each phase of the three-step writing process.

Accepted Answer

The three-step writing process includes ...

Question 14

When analyzing your audience,you should ignore everyone except the key decision makers.

Accepted Answer

A) True 
 B)False

Question 15

Describe at least three of the tasks involved in developing an audience profile.

Accepted Answer

Developing an audience profile involves ...

Question 16

In general,for internal communication,the higher up your message goes,the

Accepted Answer

A)   more details people want to see.
B)   fewer details people want to see.
C)   less likely you are to run into ethical problems.
D)   more likely you are to run into ethical problems.
E)   more ambiguous you should be, in case anyone disagrees with you.

Question 17

Using oral media for business communication

Accepted Answer

A)   should always be your first choice, regardless of the situation.
B)   can be unwise when you don't want a lot of questions or interaction.
C)   is increasingly necessary, due to the declining reliance on email.
D)   suggests that you are old-fashioned, and should be avoided whenever possible.
E)   can lead to awkward conversations, but also help you earn a reputation as an honest, caring manager.

Question 18

Briefly describe how to meet an unfamiliar audience's informational needs.

Accepted Answer

When you don't know your audience,use co...

Question 19

Briefly define multimedia.

Accepted Answer

Multimedia refers to the use of two or m...

Question 20

Which of the following is not a general purpose common to business communication?

Accepted Answer

A)   To inform
B)   To persuade
C)   To negotiate
D)   To entertain
E)   All of the above are common general purposes.

Exam 4: Planning Business Messages

In general,for internal communication,the higher up your message goes,the

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Most messages should not be sent unless they will

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Which of the following is not a general purpose common to business communication?

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In preparing business messages,you should generally devote about ________ percent of your time to planning.

Correct AnswerverifiedShow Answer

Briefly describe how to meet an unfamiliar audience's informational needs.

Correct AnswerverifiedWhen you don't know your audience,use co...View AnswerShow Answer

When analyzing your audience,you should ignore everyone except the key decision makers.

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When it comes to planning business messages,social media

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Briefly describe at least three factors to consider when choosing media for business messages.

Correct AnswerverifiedA number of factors can help you to dete...View AnswerShow Answer

You're writing a proposal to allow certain employees at your company to telecommute.You know management will be skeptical,so you should

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Using oral media for business communication

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Face-to-face communication is the richest medium.

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Briefly define multimedia.

Correct AnswerverifiedMultimedia refers to the use of two or m...View AnswerShow Answer

Explain each phase of the three-step writing process.

Correct AnswerverifiedThe three-step writing process includes ...View AnswerShow Answer

Describe at least three of the tasks involved in developing an audience profile.

Correct AnswerverifiedDeveloping an audience profile involves ...View AnswerShow Answer

Of the following media,which is the richest?

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Infographics are

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Form letters in business

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When it comes to business communication,YouTube

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The three primary steps involved in preparing a business message are

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As long as your message is clear,the size of your audience should not affect your approach.

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When you don't know your audience,use co...
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A number of factors can help you to dete...
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Multimedia refers to the use of two or m...
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The three-step writing process includes ...
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Developing an audience profile involves ...
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