FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 6: Attracting Buyers With Search, Semantic, and Recommendation Technology

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 41

Multiple Choice

Review LaterAdd Note

Review Later

________ are external links that point back to a site and have an important impact on site rankings.

A) backlinks
B) cross-links
C) index links
D) URL links

Correct Answer

verified

Show Answer

Question 42

Multiple Choice

Review LaterAdd Note

Review Later

Google's PageRank algorithm uses a website's ________ in order to determine its quality.

A) popularity
B) relevancy
C) structure
D) user satisfaction

Correct Answer

verified

Show Answer

Question 43

Multiple Choice

Review LaterAdd Note

Panda and Penguin were designed to improve the ranking of websites with quality content and to defeat what are commonly referred to as ________ tactics.

________ are enhanced search listings that are more visually attractive and produce greater CTRs.

Tin Eye is an alternative reverse search engine for finding ________.

Search promotions dare practices associated with increasing the likelihood that a company will appear in search results when people do Internet searches using terms related to a product or company.

The methods by which search engines determine page rank are very similar,but they keep those algorithms like carefully guarded trade secrets.

Since the cost of a campaign is based on how many people click the ad,you want to select keywords that lead to site visits.

________ are designed to locate information based on the nature and meaning of Web content,not simple keyword matches

Which of the following factors is not one of the factors that been identified by SEO specialists as likely clues used by search engines to determine relevance scores?

With metadata,the content of these files can be labeled with ________ that describe the nature of the information.

High bounce rates and long dwell times correlate with high content quality.

Companies use Web analytics programs like Google Analytics in order to determine all of the following except ________.

Advertisers bid on having their ads appear when someone searches on one of their keywords.

Semantic search engines are designed to locate information based on the nature and meaning of Web content,and not simply on keyword matches.

Businesses need to stay up-to-date with advances in semantic search so that they can continuously optimize their sites to increase traffic from major ________.

The ________ Web is,or will be,described by metadata,making it easier for a broad range of applications to identify and utilize data.

Managing an effective PPC ad campaign involves making strategic decisions about what keyword search queries you want to trigger the display of your ad.

People who employ ________ SEO tactics try to trick the search engine into thinking a website has high-quality content,when in fact it does not.

To calculate CoCA for a PPC campaign,you divide the total budget of the campaign by the number of customers who clicked the backlink.