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On which two factors do the consequences of a merger depend?

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The consequences of a merger d...

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How do firms benefit by maintaining public relations and influencing the government? Explain with examples.

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Public recognition and approval of a fir...

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The figure given below represents a firm in a market characterized by many buyers and one seller.MC is the initial marginal cost of the seller.MC' denotes the marginal cost inclusive of the $1 transaction cost.On the other hand, buyers incur a transaction cost worth $2 represented by the vertical distance between D and D'.MR and MR' represent the marginal revenue curve corresponding to the demand curves D and D' respectively. The figure given below represents a firm in a market characterized by many buyers and one seller.MC is the initial marginal cost of the seller.MC' denotes the marginal cost inclusive of the $1 transaction cost.On the other hand, buyers incur a transaction cost worth $2 represented by the vertical distance between D and D'.MR and MR' represent the marginal revenue curve corresponding to the demand curves D and D' respectively.     -Refer to Figure .Suppose the seller incurs an additional cost of $1 per unit of output to reduce the transaction costs of the buyers to zero.How will the profit earned by the seller change? A) The firm's profit will increase by $0.62. B) The firm's profit will increase by $2.6. C) The firm's profit will remain unchanged. D) The firm's profit will decrease by $6.2. -Refer to Figure .Suppose the seller incurs an additional cost of $1 per unit of output to reduce the transaction costs of the buyers to zero.How will the profit earned by the seller change?


A) The firm's profit will increase by $0.62.
B) The firm's profit will increase by $2.6.
C) The firm's profit will remain unchanged.
D) The firm's profit will decrease by $6.2.

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Why does the structure of a corporate business complicate the analysis of a strategy?

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A corporation's executives and board of ...

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When an innovation spreads among producers, the earlier adopters enjoy longer-lived streams of profit before the market reaches its new long-run equilibrium.

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If Electro is a retailer of ductile iron pipes manufactured by Steelfact Corporation, an agreement between these two companies will be called a horizontal agreement.

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If an economic change lowers the production cost of a commodity but does not reduce its market price, economic value will be created.

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In a market characterized by many buyers and one seller, investment in informative advertising by a seller can ____ the price of a commodity to customers and lower their _____ cost of acquiring information.


A) decrease; sunk cost
B) increase; transaction cost
C) increase; sunk cost
D) decrease; transaction cost

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Investment in a new facility is likely to increase the annual profit of a fertilizer producer by $85.The producer will purchase the facility only if it requires an annual investment of $90.

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Which of the following exemplifies an intangible durable strategy used by firms to prevent competition?


A) Merging with its competitors
B) Using brand name or trademark as a reflection of product quality
C) Advertising
D) Investing in specific assets

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In order to be successful as an innovator, a firm may require:


A) constant investment in mergers and acquisitions.
B) frequent expansion of its scale of operation.
C) to invest the majority of its annual profit in market research.
D) research facilities and a culture that respects scientists and engineers.

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The figure given below represents a monopoly firm producing perfume with downward sloping demand and marginal revenue (MR) curves.The products of this firm are sold in the competitive market by a retailer.Among the horizontal lines in the figure: A - represents the marginal cost of per unit perfume production B - represents the marginal cost of an independent perfume retailer C - represents the sum of A and B D - represents the marginal cost of the perfume monopolist for retailing its own output E - represents the sum of A and D. The figure given below represents a monopoly firm producing perfume with downward sloping demand and marginal revenue (MR)  curves.The products of this firm are sold in the competitive market by a retailer.Among the horizontal lines in the figure: A - represents the marginal cost of per unit perfume production B - represents the marginal cost of an independent perfume retailer C - represents the sum of A and B D - represents the marginal cost of the perfume monopolist for retailing its own output E - represents the sum of A and D.     -Refer to Figure.What will be the profit-maximizing output and wholesale price of the perfume monopolist if it produces the output and allows an individual retailer to market the product? A) Output = 1.7 units and price = $5.4 B) Output = 2.3 units and price = $3.4 C) Output = 2.3 units and price = $5.4 D) Output = 1.7 units and price = $5 -Refer to Figure.What will be the profit-maximizing output and wholesale price of the perfume monopolist if it produces the output and allows an individual retailer to market the product?


A) Output = 1.7 units and price = $5.4
B) Output = 2.3 units and price = $3.4
C) Output = 2.3 units and price = $5.4
D) Output = 1.7 units and price = $5

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If the demand curve for a commodity faced by sellers is highly elastic, buyers have greater ability to substitute away from it.

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The figure given below represents a monopoly firm producing perfume with downward sloping demand and marginal revenue (MR) curves.The products of this firm are sold in the competitive market by a retailer.Among the horizontal lines in the figure: A - represents the marginal cost of per unit perfume production B - represents the marginal cost of an independent perfume retailer C - represents the sum of A and B D - represents the marginal cost of the perfume monopolist for retailing its own output E - represents the sum of A and D. The figure given below represents a monopoly firm producing perfume with downward sloping demand and marginal revenue (MR)  curves.The products of this firm are sold in the competitive market by a retailer.Among the horizontal lines in the figure: A - represents the marginal cost of per unit perfume production B - represents the marginal cost of an independent perfume retailer C - represents the sum of A and B D - represents the marginal cost of the perfume monopolist for retailing its own output E - represents the sum of A and D.     -Refer to Figure .Determine the profit earned by the perfume monopolist if it chooses to hire a retailer for selling its product. A) $2.7 B) $6.5 C) $5.5 D) $2.4 -Refer to Figure .Determine the profit earned by the perfume monopolist if it chooses to hire a retailer for selling its product.


A) $2.7
B) $6.5
C) $5.5
D) $2.4

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If two small perfectly competitive firms merge, the merged firm will be:


A) a price-taker.
B) a market leader.
C) a price-discriminator.
D) an oligopoly.

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Explain the difference between the per se and "rule of reason" standards of the antitrust laws

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Antitrust laws treat agreements that cou...

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Which of the following facts about competitive ideas is true?


A) A successful competitive idea should be big in terms of investment.
B) A competitive idea is usually built on a foundation of other ideas.
C) A competitive idea should necessarily be scientific.
D) A successful competitive idea must be original.

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Which of the following industries can create barriers to the entry of new firms due to size and specificity?


A) A hydroelectric power plant
B) A garment manufacturer exporting apparels
C) An owner of a retail chain
D) An automobile manufacturing company

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The figure given below represents a monopoly firm producing perfume with downward sloping demand and marginal revenue (MR) curves.The products of this firm are sold in the competitive market by a retailer.Among the horizontal lines in the figure: A - represents the marginal cost of per unit perfume production B - represents the marginal cost of an independent perfume retailer C - represents the sum of A and B D - represents the marginal cost of the perfume monopolist for retailing its own output E - represents the sum of A and D. The figure given below represents a monopoly firm producing perfume with downward sloping demand and marginal revenue (MR)  curves.The products of this firm are sold in the competitive market by a retailer.Among the horizontal lines in the figure: A - represents the marginal cost of per unit perfume production B - represents the marginal cost of an independent perfume retailer C - represents the sum of A and B D - represents the marginal cost of the perfume monopolist for retailing its own output E - represents the sum of A and D.     -Refer to Figure.Determine the profit earned by the perfume monopolist if it chooses to retail its products? A) $3.2 B) $1.5 C) $3.5 D) $2.2 -Refer to Figure.Determine the profit earned by the perfume monopolist if it chooses to retail its products?


A) $3.2
B) $1.5
C) $3.5
D) $2.2

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Under a _____, the assets of two firms that operate in the same market are put under a single ownership.


A) vertical merger
B) horizontal merger
C) vertical acquisition
D) horizontal acquisition

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