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Gwen uses a process that identifies links or connections between apparently unrelated things or events to create new ideas and opportunities.Gwen uses which of the following?


A) opportunity
B) pattern recognition
C) prior knowledge
D) interpersonal strategies

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Linus Pauling, Nobel laureate in chemistry is known for ______.


A) saying "The way to get good ideas is to get lots of ideas and throw the bad ones away.Different strategies can be employed and not all will work for you."
B) generating the method of splitting the atom
C) finding two new chemical elements
D) dividing crystals

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Research at Work in Chapter 3 described a study of "lucky" and "unlucky" people.The conclusions of this study explain why some people tend to miss opportunities: they are too focused on what they are supposed to be looking for, in contrast to other people who tend to have greater potential to recognize chance opportunities.

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Take a newly launched product (you can use new television commercials as your source) and evaluate where it is placed on the Idea Classification Matrix.

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Answers will vary, b...

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Zayden, to get new ideas, likes to use preexisting information gained from a combination of life and work experiences.Zayden uses which of the following?


A) opportunity
B) pattern recognition
C) prior knowledge
D) interpersonal strategies

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Ryker uses an approach that assumes opportunities exist independent of entrepreneurs and are waiting to be found.Ryker's approach is ______.


A) finding approach
B) habit-breaking strategies
C) imagination-based strategies
D) interpersonal strategies

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Luther came up with an idea that had been right in front of him for some time.This is an example of ______.


A) being lucky
B) active search
C) finding
D) being an opportunist

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D.G.Mitton, author of "The Complete Entrepreneur" states ______.


A) entrepreneurs look at the usual and only sees the ordinary
B) entrepreneurs look for the ordinary and see the extraordinary
C) entrepreneurs are always looking for the "next big thing"
D) all of these

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Luther, to get new ideas, consciously makes links between concepts or ideas that are not normally associated with each other.Luther uses which of the following?


A) relationship-seeking strategies
B) search strategies
C) securing
D) prior knowledge

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Matt Lauer of the Today show launched a product line, with Shinola, to benefit a charter school with underprivileged students.The product line consists of journals, notecards, and cards to bring current a "thing of the past"-the art of writing thank you cards-to the current generation.On the idea classification matrix, Shinola ______.


A) is high on novelty and high on invention
B) is high on novelty and low on invention
C) is low on novelty and high on invention
D) is low on novelty and low on invention

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Idea generation becomes increasing relevant to founding new ventures as an idea goes from creativity to idea generation to opportunity recognition.

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Examples of irrelevant ideas include all of the following EXCEPT ______.


A) Coca-Cola changing its recipe to produce "New Coke"
B) Pepsi-Cola introducing the colorless "Crystal Pepsi"
C) Maxwell House producing coffee in a carton
D) Pokemon Go

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Paisley is always broadening and acquiring new skills.She uses these skills to help people generate ideas and share knowledge.Paisley's process is ______.


A) challenging
B) development strategies
C) expanding
D) exposing

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Approaches to generating ideas can include ______.


A) networking and meeting new people
B) keeping a journal on problems encountered and potential ways of solving them
C) tapping into your hobbies and interests
D) all of these

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Researchers have identified four skills with which we can enhance our creativity through training with the purpose of transforming our ideas into opportunities.These skills are securing, expanding, exposing and challenging.

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Vivienne likes to add new skills to help her generate ideas and share knowledge.Using the SEEC acronym, she is ______.


A) securing
B) expanding
C) exposing
D) challenging

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The purpose of the nine-dot exercise in your text was ______.


A) to frustrate
B) to illustrate that connecting the dots was the important thing
C) that sometimes to reach your objectives, you must go outside the box
D) that is was an impossible exercise

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Susie is an entrepreneur and Mary is not.Susie has access to more information than Mary and is more prone to pursuing risks rather than avoiding them.


A) This is just an observation.
B) Some researchers believe this is true of entrepreneurs versus nonentrepreneurs.
C) This is just coincidence.
D) This is obvious as entrepreneurs are by definition high risk-takers.

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Eli Whitney invented to cotton gin in 1793 but ______.


A) he simply improved existing cotton gins by using coarse wire teeth instead of rollers
B) he did not take the opportunity until 1805
C) the cotton gin was an original invention of Eli Whitney's
D) after the cotton gin invention, then cotton crops were planted and harvested

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Which of the following was NOT a result of imagination-based strategy spinoffs from NASA?


A) COâ‚‚ detectors
B) air purifiers
C) shoe insoles
D) adjustable smoke detectors

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