Question 1

Briefly describe the benefits of e-tailing.

Accepted Answer

E-tailing can provide many benefits over traditional brick-and-mortar retailing in terms of the marketing concepts of product,place,and price.
•Product Benefits: Web sites can offer a virtually unlimited number and variety of products because e-tailing is not limited by physical store and shelf space restrictions.For instance,e-tailer Amazon.com offers millions of book titles on the Web,compared to a local brick-and-mortar-only book retailer,which can offer "only" a few thousand titles in a store because of the restricted physical space.
•Place Benefits: As company storefronts can (virtually)exist on every computer that is connected to the Web,e-tailers can compete more effectively for customers,giving e-tailers an advantage.Whereas traditional retailing can be accessed only at physical store locations during open hours,e-tailers can conduct business anywhere at any time.
•Price Benefits: E-tailers can also compete on price effectively since they can turn their inventory more often because of the sheer volume of products and customers who purchase them.Companies can sell more products,reducing prices for consumers while at the same time enhancing profits for the company.Further,virtual companies have no need to rent expensive retail space or employ sales clerks,allowing them to further reduce prices.

Question 2

The technological solution that allows publishers to control their digital media to discourage,limit,or prevent illegal copying and distribution is known as ________ management.

Accepted Answer

A)   digital analytics
B)   digital signature
C)   digital marketing
D)   digital radiography
E)   digital rights

Question 3

Timothy was reading tournament results of the football World Cup matches on Infogoalistic.com.As he was going through the results,an advertisement of new football studs popped up.This is an example of ________ advertising.

Accepted Answer

A)   covert
B)   contextual
C)   surrogate
D)   niche
E)   user-generated

Question 4

Web technologies allow for integration of information via Web sites that can be linked to corporate databases to provide real-time access to personalized information.

Accepted Answer

A) True 
 B)False

Question 5

Companies pursuing a click-and-mortar business strategy have no physical store locations,allowing them to focus purely on electronic commerce.

Accepted Answer

A) True 
 B)False

Question 6

In electronic commerce,________ is defined as the percentage of single-page visits.

Accepted Answer

A)   exit rate
B)   showrooming
C)   freecycling
D)   bounce rate
E)   value chain analysis

Question 7

In ________ pricing,companies set the prices that consumers pay for products.

Accepted Answer

A)   viral
B)   top-up
C)   menu-driven
D)   reverse
E)   rafter bid

Question 8

Briefly explain location-based m-commerce.

Accepted Answer

A key driver for m-commerce is location-based services,which are highly personalized mobile services based on a user's location.Location-based services are implemented via the cellular network,Wi-Fi networks,and Global Positioning System (GPS)functionality,now built into most modern cell phones.Location-based services allow the service provider to offer information or services tailored to the consumers' needs,depending on their location.For example,search engines can provide specific information about attractions or restaurants located in the user's vicinity,retail stores can enhance store locators with navigation instructions,or users can receive real-time traffic or public transport information.

Question 9

Which of the following characteristics of the Web deals with making the interaction with a Web site easier or more convenient?

Accepted Answer

A)   representational delight
B)   cost compliance
C)   structural firmness
D)   disintermediation capacity
E)   functional convenience

Question 10

Which of the following occurs in a reverse pricing model?

Accepted Answer

A)   Customers specify the product they are looking for and how much they are willing to pay for it.
B)   Companies set the prices that customers pay for products.
C)   Companies conduct an online auction for all products available for sale.
D)   Customers specify the product they are looking for and the company provides the product with a price.
E)   Companies negotiate special volume discounts with local businesses and offer them to their customers.

Question 11

Companies use ________ in an attempt to move up their Web sites in the organic search engine results.

Accepted Answer

A)   search engine image protection
B)   search engine optimization
C)   search engine keyword insertion
D)   search-oriented architecture
E)   domain stacking

Question 12

Which of the following statements explain mass customization?

Accepted Answer

A)   Firms tailor their products and services to meet a customer's particular needs on a large scale.
B)   Firms immediately provide communication to and receive feedback from customers.
C)   Firms provide ways for clients to conduct business online without human assistance.
D)   Firms market their products and services over vast distances.
E)   Firms link Web sites to corporate databases to provide real-time access to personalized information.

Question 13

EZBiz,the brainchild of three college friends,is a startup venture that plans to produce and market sports gear.The venture is still stuck in the planning phase as they have not been able to decide the suitable business strategy to opt for.They are currently trying to decide between a bricks-and-clicks strategy and a click-only strategy.Which of the following,if true,would most undermine the decision to adopt a click-only strategy?

Accepted Answer

A)   The company has limited access to funds and is looking to keep its costs low.
B)   The public is wary of sharing confidential information after a recent spate of credit card scandals.
C)   A competitor is facing severe backlash after inadvertently releasing sensitive data into the public domain.
D)   Several companies who have switched from a brick-and-mortar strategy to a click-only strategy are experiencing severe channel conflicts.
E)   Some click-only companies have been unable to achieve economies of scale and are subsequently unable to offer lower prices.

Question 14

Identify a true statement about the function of Google's Ad Words.

Accepted Answer

A)   It ensures high-quality leads when a search is conducted online.
B)   It presents a view of short-term technology integration.
C)   It presents a view of long-term technology integration.
D)   It redirects Web pages to different sites if the link fails.
E)   It provides immediate communication to and receives feedback from customers.

Question 15

Which of the following is a disadvantage of e-tailing?

Accepted Answer

A)   It is limited by physical store and shelf space restrictions.
B)   It requires additional time for products to be delivered.
C)   It complicates the process of comparison shopping.
D)   It restricts companies from effectively competing on prices.
E)   It reduces a company's inventory turnover time.

Question 16

If a company's Web site is in the sponsored list of a search engine,the search engine receives revenue on a ________ basis.

Accepted Answer

A)   pay-per-click
B)   pay-per-sale
C)   click-through
D)   pay-per-conversion
E)   click-per-visit

Question 17

Identify a characteristic of the Web that influences a Web site's security and performance.

Accepted Answer

A)   structural firmness
B)   functional convenience
C)   cost compliance
D)   representational delight
E)   disintermediation capacity

Question 18

Which of the following explains Web analytics?

Accepted Answer

A)   conducting online marketing research to improve product quality
B)   analyzing Web sites in order to find the best one in a category
C)   tracking all online purchasers to try and increase their frequency of visit to a particular Web site
D)   analyzing Web surfers' behavior in order to improve Web site performance
E)   analyzing Web sites in order to find the best online business practices

Question 19

Walmart.com is an example of a ________ retailer.

Accepted Answer

A)   brick-and-mortar
B)   click-only
C)   bricks-and-clicks
D)   click-and-flip
E)   brick-and-flip C

Question 20

When organizations undergo disintermediation,they have to take on those activities previously performed by the middleman.

Accepted Answer

A) True 
 B)False

Exam 4: Enabling Business-To-Consumer Electronic Commerce

Briefly describe the benefits of e-tailing.

The technological solution that allows publishers to control their digital media to discourage,limit,or prevent illegal copying and distribution is known as ________ management.

Correct Answer
verified

Timothy was reading tournament results of the football World Cup matches on Infogoalistic.com.As he was going through the results,an advertisement of new football studs popped up.This is an example of ________ advertising.

Correct Answer
verified

Web technologies allow for integration of information via Web sites that can be linked to corporate databases to provide real-time access to personalized information.

Correct Answer
verified

Companies pursuing a click-and-mortar business strategy have no physical store locations,allowing them to focus purely on electronic commerce.

Correct Answer
verified

In electronic commerce,________ is defined as the percentage of single-page visits.

Correct Answer
verified

In ________ pricing,companies set the prices that consumers pay for products.

Correct Answer
verified

Briefly explain location-based m-commerce.

Which of the following characteristics of the Web deals with making the interaction with a Web site easier or more convenient?

Correct Answer
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Which of the following occurs in a reverse pricing model?

Correct Answer
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Companies use ________ in an attempt to move up their Web sites in the organic search engine results.

Correct Answer
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Which of the following statements explain mass customization?

Correct Answer
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Correct Answer
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Identify a true statement about the function of Google's Ad Words.

Correct Answer
verified

Which of the following is a disadvantage of e-tailing?

Correct Answer
verified

If a company's Web site is in the sponsored list of a search engine,the search engine receives revenue on a ________ basis.

Correct Answer
verified

Identify a characteristic of the Web that influences a Web site's security and performance.

Correct Answer
verified

Which of the following explains Web analytics?

Correct Answer
verified

Walmart.com is an example of a ________ retailer.

Correct Answer
verified
C

When organizations undergo disintermediation,they have to take on those activities previously performed by the middleman.

Correct Answer
verified

Exam 4: Enabling Business-To-Consumer Electronic Commerce

Briefly describe the benefits of e-tailing.

The technological solution that allows publishers to control their digital media to discourage,limit,or prevent illegal copying and distribution is known as ________ management.

Correct AnswerverifiedShow Answer

Timothy was reading tournament results of the football World Cup matches on Infogoalistic.com.As he was going through the results,an advertisement of new football studs popped up.This is an example of ________ advertising.

Correct AnswerverifiedShow Answer

Web technologies allow for integration of information via Web sites that can be linked to corporate databases to provide real-time access to personalized information.

Correct AnswerverifiedShow Answer

Companies pursuing a click-and-mortar business strategy have no physical store locations,allowing them to focus purely on electronic commerce.

Correct AnswerverifiedShow Answer

In electronic commerce,________ is defined as the percentage of single-page visits.

Correct AnswerverifiedShow Answer

In ________ pricing,companies set the prices that consumers pay for products.

Correct AnswerverifiedShow Answer

Briefly explain location-based m-commerce.

Which of the following characteristics of the Web deals with making the interaction with a Web site easier or more convenient?

Correct AnswerverifiedShow Answer

Which of the following occurs in a reverse pricing model?

Correct AnswerverifiedShow Answer

Companies use ________ in an attempt to move up their Web sites in the organic search engine results.

Correct AnswerverifiedShow Answer

Which of the following statements explain mass customization?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Identify a true statement about the function of Google's Ad Words.

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage of e-tailing?

Correct AnswerverifiedShow Answer

If a company's Web site is in the sponsored list of a search engine,the search engine receives revenue on a ________ basis.

Correct AnswerverifiedShow Answer

Identify a characteristic of the Web that influences a Web site's security and performance.

Correct AnswerverifiedShow Answer

Which of the following explains Web analytics?

Correct AnswerverifiedShow Answer

Walmart.com is an example of a ________ retailer.

Correct AnswerverifiedC

When organizations undergo disintermediation,they have to take on those activities previously performed by the middleman.

Correct AnswerverifiedShow Answer

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C

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