Question 1

The greatest impact of the Web-based EC revolution has occurred in companies adopting the brick-and-mortar approach.

Accepted Answer

A) True 
 B)False

Question 2

The auction site eBay.com is an example of ________ electronic commerce.

Accepted Answer

A)   business-to-business
B)   consumer-to-consumer
C)   business-to-consumer
D)   consumer-to-business
E)   government-to-business

Question 3

The phenomenon of cutting out the "middleman" and reaching customers more directly and efficiently is known as ________.

Accepted Answer

A)   gentrification
B)   demutualization
C)   defalcation
D)   dissemination
E)   disintermediation

Question 4

Shill bidding is also known as freecycling.

Accepted Answer

A) True 
 B)False

Question 5

M-commerce is defined as any electronic transaction or information interaction conducted using a wireless,mobile device and mobile networks that leads to the transfer of real or perceived value in exchange for information,services,or goods.

Accepted Answer

A) True 
 B)False

Question 6

The online sales of goods and services are known as ________.

Accepted Answer

A)   e-information
B)   e-integration
C)   e-tailing
D)   e-collaboration
E)   e-filing

Question 7

A way to ensure that a company's site is on the first page users see when looking for a specific term is using ________ advertising.

Accepted Answer

A)   stealth
B)   viral
C)   buzz
D)   search
E)   affiliate

Question 8

One of the challenges for brick-and-mortars involve increasing IS complexity.

Accepted Answer

A) True 
 B)False

Question 9

Amazon.com is an example of a brick-and-mortar company.

Accepted Answer

A) True 
 B)False

Question 10

Click-through rate reflects ________.

Accepted Answer

A)   the ratio of surfers who visit a Web site divided by the number of surfers who clicked on an ad
B)   the ratio of surfers who click on an ad divided by the number of times it was displayed
C)   the percentage of visitors who actually perform the marketer's desired action
D)   the ratio of surfers who click on an ad divided by the number of people who make a purchase
E)   the ratio of surfers who visit a Web site divided by the number of people who make a purchase

Question 11

With respect to the online consumer's hierarchy of needs,identify the most critical characteristic of a Web site.

Accepted Answer

A)   functional convenience
B)   structural firmness
C)   representational delight
D)   descriptive link text
E)   cross-platform compatibility

Question 12

A ________ is a form of e-auction which allows businesses to buy seized and surplus government equipment.

Accepted Answer

A)   reverse auction
B)   mystery auction
C)   top-up
D)   forward auction
E)   rafter bid

Question 13

Identify a key driver for m-commerce.

Accepted Answer

A)   location-based services
B)   economic conditions
C)   Web-based applications
D)   crowdsourcing
E)   offshoring

Question 14

Which of the following statements is true about firms pursuing a click-and-mortar business strategy?

Accepted Answer

A)   These firms are only involved in export business activities.
B)   These firms operate in both physical and virtual arenas.
C)   These firms are involved in rafter bidding activities.
D)   These firms conduct business only electronically in cyberspace.
E)   These firms avoid indulgence in physical store locations.

Question 15

Which of the following statements is true about companies pursuing a click-only business strategy?

Accepted Answer

A)   These companies approach business activities by operating in physical locations.
B)   These companies operate in both physical and virtual arenas.
C)   These companies conduct business electronically in cyberspace.
D)   These companies are only involved in export business activities.
E)   These companies choose to operate their business activities solely in the traditional manner.

Question 16

In the context of pay-per-click models,inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.

Accepted Answer

A)   link
B)   affiliate
C)   click
D)   conversion
E)   disintermediation

Question 17

Doug,a frequent visitor of online auction sites,uses two different accounts-one to place a low bid and the other to place a very high bid on the desired item.This leads to other bidders dropping out of the auction.He then retracts the high bid and wins the item at the low bid.This form of e-auction fraud is known as ________.

Accepted Answer

A)   shill bidding
B)   bid luring
C)   rafter bidding
D)   mystery bidding
E)   bid skimming

Question 18

Identify a true statement about reintermediation with reference to e-tailing.

Accepted Answer

A)   It refers to the design of business models that reintroduce middlemen.
B)   It refers to the design of business models that eliminate middlemen.
C)   It provides ways for clients and firms to conduct business online without human assistance.
D)   It provides ways for clients and firms to conduct business activities in a traditional manner by operating physical locations.
E)   It enables access to Web sites linked to corporate databases in order to provide real-time access to personalized information.

Question 19

Government-to-business (G2B)EC does not involve businesses' relationships with all levels of government.

Accepted Answer

A) True 
 B)False

Question 20

Explain social media marketing with an example.

Accepted Answer

One relatively recent trend in Internet ...

Exam 4: Enabling Business-To-Consumer Electronic Commerce

In the context of pay-per-click models,inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.

Correct Answer
verified

Explain social media marketing with an example.

Correct Answer
verified
One relatively recent trend in Internet ...
View Answer

The auction site eBay.com is an example of ________ electronic commerce.

Correct Answer
verified

The greatest impact of the Web-based EC revolution has occurred in companies adopting the brick-and-mortar approach.

Correct Answer
verified

Identify a key driver for m-commerce.

Correct Answer
verified

A way to ensure that a company's site is on the first page users see when looking for a specific term is using ________ advertising.

Correct Answer
verified

Government-to-business (G2B)EC does not involve businesses' relationships with all levels of government.

Correct Answer
verified

Identify a true statement about reintermediation with reference to e-tailing.

Correct Answer
verified

M-commerce is defined as any electronic transaction or information interaction conducted using a wireless,mobile device and mobile networks that leads to the transfer of real or perceived value in exchange for information,services,or goods.

Correct Answer
verified

Which of the following statements is true about companies pursuing a click-only business strategy?

Correct Answer
verified

Shill bidding is also known as freecycling.

Correct Answer
verified

Which of the following statements is true about firms pursuing a click-and-mortar business strategy?

Correct Answer
verified

Click-through rate reflects ________.

Correct Answer
verified

The online sales of goods and services are known as ________.

Correct Answer
verified

Correct Answer
verified

The phenomenon of cutting out the "middleman" and reaching customers more directly and efficiently is known as ________.

Correct Answer
verified

One of the challenges for brick-and-mortars involve increasing IS complexity.

Correct Answer
verified

With respect to the online consumer's hierarchy of needs,identify the most critical characteristic of a Web site.

Correct Answer
verified

A ________ is a form of e-auction which allows businesses to buy seized and surplus government equipment.

Correct Answer
verified

Amazon.com is an example of a brick-and-mortar company.

Correct Answer
verified

Exam 4: Enabling Business-To-Consumer Electronic Commerce

In the context of pay-per-click models,inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.

Correct AnswerverifiedShow Answer

Explain social media marketing with an example.

Correct AnswerverifiedOne relatively recent trend in Internet ...View AnswerShow Answer

The auction site eBay.com is an example of ________ electronic commerce.

Correct AnswerverifiedShow Answer

The greatest impact of the Web-based EC revolution has occurred in companies adopting the brick-and-mortar approach.

Correct AnswerverifiedShow Answer

Identify a key driver for m-commerce.

Correct AnswerverifiedShow Answer

A way to ensure that a company's site is on the first page users see when looking for a specific term is using ________ advertising.

Correct AnswerverifiedShow Answer

Government-to-business (G2B)EC does not involve businesses' relationships with all levels of government.

Correct AnswerverifiedShow Answer

Identify a true statement about reintermediation with reference to e-tailing.

Correct AnswerverifiedShow Answer

M-commerce is defined as any electronic transaction or information interaction conducted using a wireless,mobile device and mobile networks that leads to the transfer of real or perceived value in exchange for information,services,or goods.

Correct AnswerverifiedShow Answer

Which of the following statements is true about companies pursuing a click-only business strategy?

Correct AnswerverifiedShow Answer

Shill bidding is also known as freecycling.

Correct AnswerverifiedShow Answer

Which of the following statements is true about firms pursuing a click-and-mortar business strategy?

Correct AnswerverifiedShow Answer

Click-through rate reflects ________.

Correct AnswerverifiedShow Answer

The online sales of goods and services are known as ________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The phenomenon of cutting out the "middleman" and reaching customers more directly and efficiently is known as ________.

Correct AnswerverifiedShow Answer

One of the challenges for brick-and-mortars involve increasing IS complexity.

Correct AnswerverifiedShow Answer

With respect to the online consumer's hierarchy of needs,identify the most critical characteristic of a Web site.

Correct AnswerverifiedShow Answer

A ________ is a form of e-auction which allows businesses to buy seized and surplus government equipment.

Correct AnswerverifiedShow Answer

Amazon.com is an example of a brick-and-mortar company.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
One relatively recent trend in Internet ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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