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Perhaps the most reliable way for a company to improve its financial performance over time is to


A) put 100 percent emphasis on the achievement of its short-term and long-term financial objectives.
B) recognize that the achievement of strategic objectives signals that the company is well positioned to sustain or improve its performance.
C) substitute financial intent for strategic intent and judiciously concentrate on the mission of making a profit.
D) not allocate any resources to the achievement of strategic objectives until it is very clear that the company can meet or beat its stretch financial performance targets.
E) avoid use of the balanced-scorecard philosophy since achievement of financial performance targets is obviously more important than the achievement of strategic performance targets.

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A company's board of directors plays an independent and fiduciary role in corporate governance and the strategy-making, strategy-executing process. True or false? Please explain.

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Explain the role and responsibility of the CEO in the strategy-making, strategy-executing process. Name several CEOs and their companies that exemplify this role.

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A company's senior executives have lead ...

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Corporate strategy for a diversified or multibusiness enterprise


A) is orchestrated by mid-level managers and focuses on how to create a competitive advantage in each specific line of business the total enterprise is in.
B) concerns how best to allocate resources across the departments of each line of business the company is in.
C) is orchestrated by senior corporate executives and centers around the kinds of initiatives the company uses to establish business positions in different industries.
D) deals chiefly with what the strategic intent of each of its business units should be.
E) involves how functional strategies should be aligned with business strategies in each of the various lines of business the company is in.

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Business strategy concerns


A) strengthening the market position and building competitive advantage for a single line of business.
B) ensuring consistency in strategic approach among the businesses of a diversified company.
C) selecting a model for a single line of business to use in pursuing objectives that contribute to the whole of a diversified company.
D) selecting a set of stretch financial and strategic objectives for a single business unit.
E) choosing the most appropriate strategic intent for a specific line of business.

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The difference between the concept of a company mission statement and the concept of a strategic vision is that a


A) mission concerns what to do to achieve short-term objectives, while a strategic vision concerns what to do to achieve long-term performance targets.
B) mission statement focuses on the methods needed to make a profit, whereas a strategic vision concerns what business model to employ in striving to make a profit.
C) mission statement deals with what to accomplish on behalf of shareholders, while a strategic vision concerns what to accomplish on behalf of customers.
D) mission statement typically concerns a company's purpose and its present business scope, whereas the principal concern of a strategic vision is a company's aspirations for its future.
E) mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"

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Functional-area strategies


A) concern the actions, approaches, and practices to be employed in managing particular functions within a business.
B) specify what actions a company should take to resolve specific strategic issues and problems.
C) are normally crafted by operating-level managers.
D) are concerned with how to unify the firm's several different operating strategies into a cohesive whole.
E) are normally crafted by the company's CEO and other senior executives.

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The task of crafting a company's strategy is typically a job for the company's whole management team, not just a small group of senior executives. True or false? Explain and support your answer.

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Weak governance at Volkswagen contributed to the 2015 emissions-cheating scandal, which cost the company billions of dollars and the trust of its stakeholders. Explain.

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See Illustration Capsule 2.4. The key fe...

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Compare and contrast the strategy-making hierarchy at Patagonia, a privately owned manufacturer and marketer of sustainable outdoor clothing, with the strategy-making hierarchy at Nike, a publicly traded multinational corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of diversified footwear, apparel, equipment, accessories, and services.

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In single-business companies, the upperm...

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The payoffs of having a strategic vision that describes management's aspirations for the company's future and the course and direction charted to achieve those aspirations are not typically connected with


A) reducing the risks of rudderless decision making.
B) helping the organization prepare for the future.
C) avoiding strategic inflection points and management's reaction in aligning decision choices.
D) helping to crystallize top management's own view about the firm's long-term direction.
E) providing a tool for winning the support of organizational members for internal changes that will help make the vision a reality.

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In a diversified company, the strategy-making hierarchy consists of


A) corporate strategy and a group of business strategies (one for each line of business the corporation has diversified into) .
B) corporate or managerial strategy, a set of business strategies, and divisional strategies within each business.
C) business strategies, functional strategies, and operating strategies.
D) corporate strategy, business strategies, functional strategies, and operating strategies.
E) its diversification strategy, its line of business strategies, and its operating strategies.

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Identify and provide at least two examples illustrating the key characteristics of a well-stated organizational objective.

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Well-stated objectives must be specific,...

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What is the meaning of the term "balanced scorecard"? What are the merits of using a balanced scorecard in judging a company's performance?

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The balanced scorecard is a widely used ...

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Every corporation should have a strong independent board of directors that does all of the following except


A) remain well-informed about the company's performance and exercises its fiduciary duty to protect shareholders responsibly.
B) guide management in choosing a strategic direction and makes independent judgments about the validity and wisdom of management's proposed strategic actions.
C) evaluate the leadership skills of the CEO and other senior executives.
D) retain sufficient courage to curb management actions deemed inappropriate or unduly risky.
E) take responsibility for leading the strategy-making, strategy-executing process.

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Common shortcomings of company vision statements include


A) too specific and too flexible.
B) unrealistic, unconventional, and unbusinesslike.
C) too broad, vague or incomplete, bland/uninspiring, not distinctive, and too reliant on superlatives.
D) too graphic, too narrow, and too risky.
E) not customer-driven, out of step with emerging technological trends, and too ambitious.

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An organization's strategic plan consists of the actions that management plans to take in the near future. True or false? Explain and justify your answer.

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Strategic objectives for lululemon inc. do not include


A) exploring new concepts such as stores that are tailored to each community.
B) continuing to expand the brand globally through international expansion.
C) increasing total comparable sales, which includes comparable store sales and direct to consumer.
D) building a robust digital ecosystem with key investments in customer relationship management, analytics, and capabilities to elevate guest experience across all touch points.
E) improving employee job satisfaction.

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Explain why a company's strategy is really a collection of strategies.

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Ideally, the pieces of a company's strat...

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What is meant by the term "stretch objectives"? Is it important that companies establish stretch objectives? Why or why not?

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Stretch objectives set performance targe...

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