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Which streaming gaming channel was purchased by Amazon in 2015?


A) Dailymotion
B) YouTube.com
C) Twitch.tv
D) Shield.nvidia.com

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Around what percentage of Amazon's top 100 selling e-books are now self-published?


A) 14%
B) 24%
C) 34%
D) 44%

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Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately:


A) 3%.
B) 5%.
C) 7%.
D) 9%.

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Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021.

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The a la carte revenue model allows users to pay only for what they use.

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Hollywood's practice of staggering the distribution of movies in different channels,such as box office and DVDs,is referred to as:


A) dynamic pricing.
B) content convergence.
C) the release windows.
D) digital rights management.

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A business model that uses advertising revenue to provide some content for free,combined with an option to obtain additional content for a price is called a(n) ________ model.


A) sales
B) distribution
C) a la carte
D) freemium

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Which of the following statements about piracy in the movie and television industry is not true?


A) Piracy still remains a threat to the movie and television industry.
B) The most common method of piracy uses bit cyberlockers/file hosting sites.
C) The monetary amount the movie industry loses as a result of piracy is unknown.
D) Public interest in pirated movies in the United States is declining.

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Describe the three basic revenue models for digital content delivery.

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There are three revenue models for deliv...

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In 2017,digital games generated more than three times the amount of digital music revenues.

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Which of the following statements about Millennials is not true?


A) Millennials are more likely to have read a book in the past 12 months than older adults.
B) Millennials overwhelmingly prefer e-books to printed books.
C) Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults.
D) Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.

Correct Answer

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The merger of media enterprises into powerful,synergistic combinations that can cross-market content on many different platforms is referred to as:


A) aggregation.
B) repackaging.
C) media transformation.
D) industry convergence.

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Which of the following happened during the time period when newspapers used a print-centric business model?


A) Google launched its search engine.
B) Apple introduced the iPhone.
C) Facebook opened to the public.
D) The adoption of smartphones and tablets has grown rapidly.

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Which of the following statements about the wholesale and agency models for selling books is not true?


A) In the wholesale model, the retailer decides at what price to sell a book to the consumer.
B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
C) Amazon supports the agency model.
D) A result of the agency model was that Amazon's prices on e-books rose.

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In the wholesale model of e-book distribution,pricing power is with the publisher.

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What is DRM and why is it used?

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Digital rights management (DRM)refers to...

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Which of the following is not one of the top three players in e-book publishing?


A) Barnes & Noble
B) Apple
C) Amazon
D) Google

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The average American adult spends twice as much time-consuming media than time spent at work.

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Which of the following is not a current trend in online content?


A) Americans continue to spend more on streaming music than downloaded music.
B) Readership of newspapers in print form continues to exceed online readership.
C) E-book sales growth slows.
D) Explosive growth of the mobile platform accelerates the transition to digital content.

Correct Answer

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All of the following are examples of technology convergence except:


A) the iPad.
B) Amazon Books Publishing.
C) Apple TV.
D) smartphones.

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Showing 41 - 60 of 85

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