Question 1

Trade magazines are also known as business-to-business magazines.

Accepted Answer

A) True 
 B)False

Question 2

What do ESPN The Magazine,People,and Forbes all have in common?

Accepted Answer

They are the Top-3 b...

Question 3

You have been asked to put together a cover for a magazine targeted at students at your university.What (or who)are you going to put on the cover,and why?

Accepted Answer

Look at the rules for effectiv...

Question 4

Why did Anok Yai doubt she could become a prominent fashion model?

Accepted Answer

Although she had been told many times sh...

Question 5

The popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen best as an example of which of the Seven Secrets?

Accepted Answer

A)  Secret 2--There are no mainstream mediA.
B)  Secret 3--Everything from the margin moves to the center.
C)  Secret 5--All media are social.
D)  Secret 6--Online media are mobile media.

Question 6

The magazine The New Yorker has been declining rapidly in recent years because the publisher refuses to put the publication online or deliver it in a digital format.

Accepted Answer

A) True 
 B)False

Question 7

The most popular category for new magazines in 2017/2018 was ______.

Accepted Answer

A)  Fashion/Beauty
B)  Crafts/Games/Hobbies
C)  Food
D)  Fishing and Hunting

Question 8

Which of the following best describes Mathew Brady's greatest contribution to photojournalism?

Accepted Answer

A)  the great photos that he took
B)  the invention of color photography
C)  the idea that photos could be transmitted via satellite
D)  the idea that photos could be documents that preserve history

Question 9

In a brief essay,explain how the popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen as a prime example of Secret 5 --All media are social.

Accepted Answer

The story provoked a large response through social media with people discussing the story in terms of its quality,how it discussed modern dating,and to accuse it of fat shaming.The viral level of discussion led to people sharing links to the story,making it the most read story from the magazine for the year.

Question 10

The National Review is a magazine that is trying to appeal to which of the following audiences?

Accepted Answer

A)  people interested in in-depth movie reviews
B)  the "inner guy"
C)  intellectuals interested in conservative political ideas
D)  readers interested in contemporary short fiction

Question 11

List two of Leara Rhodes' characteristics of successful magazines.

Accepted Answer

Building a relationship between the magazine and its readers,providing information readers can't easily find other places,adapting to social changes,being supported by advertisers,adjusting to economic changes and limitations,and shaping public discourse by defining the major issues of society.

Question 12

Magazines run relatively "tame" cover lines to keep from offending potential readers.

Accepted Answer

A) True 
 B)False

Question 13

Popular Science,National Geographic,and Good Housekeeping are examples of consumer magazines.

Accepted Answer

A) True 
 B)False

Question 14

As of 2016,there were approximately 7,216 consumer magazines in the United States.

Accepted Answer

A) True 
 B)False  True

Question 15

When Henry Luce created Time magazine,he wanted it to be as "balanced,fair,and objective" as possible.

Accepted Answer

A) True 
 B)False

Question 16

The Atlantic became profitable recently for the first time in many decades because the publisher ______.

Accepted Answer

A)  started charging for access to all of their websites
B)  ruthlessly cut the size of their staff and the cost of production
C)  adopted a "digital first" strategy
D)  all of these

Question 17

Men's Health magazine is most like ______.

Accepted Answer

A)  other men's magazines like Playboy or Esquire
B)  a women's lifestyle magazine
C)  trade magazines for people in the fitness industry
D)  literary/commentary magazines such as The Atlantic or New Republic

Question 18

FBL magazines target people who are football fans.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following was the first truly national magazine with a large circulation published in the United States?

Accepted Answer

A)  Atlantic Monthly
B)  New Republic
C)  The New Yorker
D)  The Saturday Evening Post

Question 20

Which of the following is not one of Dick Stolley's rules for magazine covers?

Accepted Answer

A)  Young is better than old.
B)  Pretty is better than ugly.
C)  New is better than well-known.
D)  Nothing is better than a dead celebrity.

Exam 5: Magazines: The Power of Words and Images

Trade magazines are also known as business-to-business magazines.

Correct Answer
verified

What do ESPN The Magazine,People,and Forbes all have in common?

Correct Answer
verified
They are the Top-3 b...
View Answer

You have been asked to put together a cover for a magazine targeted at students at your university.What (or who)are you going to put on the cover,and why?

Correct Answer
verified
Look at the rules for effectiv...
View Answer

Why did Anok Yai doubt she could become a prominent fashion model?

Correct Answer
verified
Although she had been told many times sh...
View Answer

The popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen best as an example of which of the Seven Secrets?

Correct Answer
verified

The magazine The New Yorker has been declining rapidly in recent years because the publisher refuses to put the publication online or deliver it in a digital format.

Correct Answer
verified

The most popular category for new magazines in 2017/2018 was ______.

Correct Answer
verified

Which of the following best describes Mathew Brady's greatest contribution to photojournalism?

Correct Answer
verified

In a brief essay,explain how the popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen as a prime example of Secret 5 --All media are social.

The National Review is a magazine that is trying to appeal to which of the following audiences?

Correct Answer
verified

List two of Leara Rhodes' characteristics of successful magazines.

Magazines run relatively "tame" cover lines to keep from offending potential readers.

Correct Answer
verified

Popular Science,National Geographic,and Good Housekeeping are examples of consumer magazines.

Correct Answer
verified

As of 2016,there were approximately 7,216 consumer magazines in the United States.

Correct Answer
verified
True

When Henry Luce created Time magazine,he wanted it to be as "balanced,fair,and objective" as possible.

Correct Answer
verified

The Atlantic became profitable recently for the first time in many decades because the publisher ______.

Correct Answer
verified

Men's Health magazine is most like ______.

Correct Answer
verified

FBL magazines target people who are football fans.

Correct Answer
verified

Which of the following was the first truly national magazine with a large circulation published in the United States?

Correct Answer
verified

Which of the following is not one of Dick Stolley's rules for magazine covers?

Correct Answer
verified

Exam 5: Magazines: The Power of Words and Images

Trade magazines are also known as business-to-business magazines.

Correct AnswerverifiedShow Answer

What do ESPN The Magazine,People,and Forbes all have in common?

Correct AnswerverifiedThey are the Top-3 b...View AnswerShow Answer

You have been asked to put together a cover for a magazine targeted at students at your university.What (or who)are you going to put on the cover,and why?

Correct AnswerverifiedLook at the rules for effectiv...View AnswerShow Answer

Why did Anok Yai doubt she could become a prominent fashion model?

Correct AnswerverifiedAlthough she had been told many times sh...View AnswerShow Answer

The popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen best as an example of which of the Seven Secrets?

Correct AnswerverifiedShow Answer

The magazine The New Yorker has been declining rapidly in recent years because the publisher refuses to put the publication online or deliver it in a digital format.

Correct AnswerverifiedShow Answer

The most popular category for new magazines in 2017/2018 was ______.

Correct AnswerverifiedShow Answer

Which of the following best describes Mathew Brady's greatest contribution to photojournalism?

Correct AnswerverifiedShow Answer

In a brief essay,explain how the popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen as a prime example of Secret 5 --All media are social.

The National Review is a magazine that is trying to appeal to which of the following audiences?

Correct AnswerverifiedShow Answer

List two of Leara Rhodes' characteristics of successful magazines.

Magazines run relatively "tame" cover lines to keep from offending potential readers.

Correct AnswerverifiedShow Answer

Popular Science,National Geographic,and Good Housekeeping are examples of consumer magazines.

Correct AnswerverifiedShow Answer

As of 2016,there were approximately 7,216 consumer magazines in the United States.

Correct AnswerverifiedTrue

When Henry Luce created Time magazine,he wanted it to be as "balanced,fair,and objective" as possible.

Correct AnswerverifiedShow Answer

The Atlantic became profitable recently for the first time in many decades because the publisher ______.

Correct AnswerverifiedShow Answer

Men's Health magazine is most like ______.

Correct AnswerverifiedShow Answer

FBL magazines target people who are football fans.

Correct AnswerverifiedShow Answer

Which of the following was the first truly national magazine with a large circulation published in the United States?

Correct AnswerverifiedShow Answer

Which of the following is not one of Dick Stolley's rules for magazine covers?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
They are the Top-3 b...
View Answer

Correct Answer
verified
Look at the rules for effectiv...
View Answer

Correct Answer
verified
Although she had been told many times sh...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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True

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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