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One good predictor of an election outcome is how children vote in classroom elections. Since children aren't politically savvy, it is likely they make their decisions through ______.


A) classical conditioning
B) social learning
C) operant conditioning
D) self-affirmation

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Dr. Brown argues against the tax levy that would benefit his college. This increases his ______.


A) credibility
B) attractiveness
C) social power
D) self-interest

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What is building up resistance to persuasion attempts called


A) social power
B) context variables
C) heuristics
D) attitude inoculation

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In Festinger's classic cognitive dissonance study, the second participant was ______.


A) more susceptible to cognitive dissonance
B) less likely to have sufficient justification
C) a confederate
D) a friend of the first participant

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Kim feels obligated to invite Henry to her birthday party because Henry invited her to his birthday party. This is an example of ______.


A) lowball technique
B) reciprocity norm
C) door-in-the-face
D) foot-in-the-door

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A bogus pipeline is a fake lie detector.

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The door-in-the-face technique is characterized by first making a small request and then a larger one.

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Gang members do not view themselves negatively, despite committing many violent crimes. This is because they use self-justification to view their behavior positively.

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Operant conditioning shapes attitudes through punishment and reward.

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A bogus pipeline is misleading performance feedback.

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Which model proposes a direct and peripheral route to persuasion


A) Elaboration Likelihood Model (ELM)
B) Learning Model
C) McGuire's six-step model
D) Hovland's four-step model

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Carla's school has an excellent orchestra program, and many of her friends participate. She has a good ear for music and plays the violin, but she doesn't like classical music and so avoids the program. Which of the following is guiding her behavior


A) self-affirmation
B) attitude
C) social norms
D) perceived control

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The advertisement stated that "Most kids like our juice best." This advertisement is appealing to ______.


A) social power
B) self-interest
C) personal importance
D) physical attractiveness

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Operant conditioning theory states that we learn attitudes by observing and imitating others.

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Charlie asks for a new bike. When he is turned down, he asks for help fixing his old one. This is an example of door-in-the-face.

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What is a bogus pipeline


A) incorrect performance feedback
B) a fake lie detector
C) misleading survey questions
D) deceptive confederate behavior

Correct Answer

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Compliance gained by first making a large request followed by a smaller one is called ______.


A) lowball technique
B) foot-in-the-door
C) reciprocity norm
D) door-in-the-face

Correct Answer

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Knowing that the tooth fairy collects teeth from under pillows is an example of ______.


A) informational belief
B) evaluative belief
C) attitude object
D) uni-valenced decisions

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Carlos was more convinced that his battalion did important work in Iraq after learning there were no weapons of mass destruction (the original invasion justification) . What reason best explains Carlos' attitude shift


A) cherry-picking data
B) rationalization trap
C) cognitive dissonance
D) self-justification

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Which test uses reaction time to measure unconscious associations


A) UCS
B) UCA
C) IAT
D) TIA

Correct Answer

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