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Which of the following is emphasized in developing an employment brand?


A) What the organization offers that is similar to competitors
B) What the organization offers that is unique and different from competitors
C) How other organizations are dishonest and unpleasant to work with
D) The potential downsides of applying for a job at this organization

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Goals for speed answer the question of which job seekers the organization needs to attract.

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Sending mass e-mails advertising positions may be an ineffective strategy because many applicants will regard these messages as junk mail or spam.

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Which of the following statements is false?


A) applicants are concerned about the fairness of recruiting processes
B) delay times in the recruiting process can reduce applicant interest
C) increasing expenditures on recruiting increases yields
D) none of the above

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Realistic job previews should be part of the initial exposure of the organization to applicants because that is when they are most effective at increasing satisfaction and reducing turnover intentions.

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False

A realistic job preview is ________.


A) a description of a job that integrates both positive and negative information
B) a method of recruiting that involves putting candidates in sink-or-swim opportunities to learn on the job
C) a series of structured video exercises showing a job's task characteristics
D) a largely negative recruiting approach

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The OFCCP provides very specific, strict guidelines for recruitment activities for organizations with affirmative action programs.

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False

A recruiting requisition is ________.


A) a formal document that authorizes the filling of a job opening
B) a flowchart that enumerates costs of each selection tool
C) a formal document that details the process to be followed to attract applicants to a job
D) a description of the costs and benefits of various methods of selection

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Outplacement firms offer employees who are losing their jobs assistance finding new jobs in the form of counseling and training to help facilitate a good person/job match.

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With an open recruitment approach, organizations cast a wide net to identify potential applicants for specific job openings.

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True

Which of the following statements regarding the development of recruiting strategies is false?


A) recruiting information coming from employees is seen as especially credible
B) the most effective messages also allow employees to find more information and customize their experience
C) recruiting advertisements in publications with large circulations will usually be more expensive
D) organizations need to be careful about over-promoting their brand because repetition of a message tends to decrease its persuasive appeal

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A realistic recruitment message portrays the organization and the job as they really are, rather than describing what the organization thinks job applicants want to hear.

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Which of the following techniques are most specifically linked to developing a targeted recruiting message?


A) Reviewing product market offerings
B) Conducting focus groups and interviews with representatives from the target group
C) Evaluation of reasons for prior turnover and de-emphasizing these issues in the recruiting messages
D) Providing recruiters with quotas for number of candidates to hire from specific groups of targeted populations

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Applicants also see recruiting processes as more fair if they have an opportunity to perform or demonstrate their ability to do the job.

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The recruitment planning process should begin by defining the goals of a recruitment effort.

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Targeted recruiting is done to find applicants with specific characteristics pertinent to person/job or person/organization match.

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Organizations sometimes use social networking sites like LinkedIn and Facebook to find job candidates.

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Applicants have a strong preference for recruiters who are the same gender and race as they are.

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Messages targeting specific demographic groups tend to be more effective than messages targeting specific applicant interests.

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Research suggests that an ideal recruiter possesses ________.


A) strong interpersonal skills
B) knowledge about the organization, jobs, and career issues
C) enthusiasm about the organization and job candidates
D) all of the above

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