Question 1

E-commerce is more developed in _____ than the rest of the world, partly because of the vast number of people who own personal computers and partly because of the much lower cost of access to the Internet than found elsewhere.

Accepted Answer

A)   China
B)   Brazil
C)   Switzerland
D)   South Africa
E)   the United States

Question 2

Discuss the distinguishing features of the Japanese distribution structure.

Accepted Answer

Distribution in Japan has long been cons...

Question 3

The distribution process includes promotion of goods and services by sellers and resellers.

Accepted Answer

A) True 
 B)False

Question 4

Another term for complementary marketing is piggybacking.

Accepted Answer

A) True 
 B)False

Question 5

The Japanese consumers favor price over personal service.

Accepted Answer

A) True 
 B)False

Question 6

IKEA, Costco, and Sears Roebuck are examples of ____.

Accepted Answer

A)   export management companies
B)   trading companies
C)   export associations
D)   global retailers
E)   complimentary marketers

Question 7

Specialization of this type of middleman in a given field often enables it to offer a level of service that could not be attained by the manufacturer without years of groundwork. This middleman acts under the name of the manufacturer as an independent marketing department. Identify the middleman in the discussion.

Accepted Answer

A)   Webb-Pomerene export association
B)   trading company
C)   export management company
D)   export agency
E)   foreign sales corporation

Question 8

Parallel importing is also known as ____.

Accepted Answer

A)   secondary wholesaling
B)   black marketing
C)   backwashing
D)   industrial piracy
E)   smuggling

Question 9

Discuss the continuity problem associated with a channel of distribution.

Accepted Answer

Channels of distribution often pose long...

Question 10

With reference to a distribution channel, the channel process includes all activities, beginning with the manufacturer and ending with the ____.

Accepted Answer

A)   wholesaler
B)   agent middlemen
C)   merchant middlemen
D)   retailer
E)   final consumer

Question 11

Which of the following statements is true regarding agent middlemen?

Accepted Answer

A)   They take title to the merchandise.
B)   They assume trading risk.
C)   They are less controllable by manufacturers than merchant middlemen.
D)   They are frequently criticized for not representing the best interests of a manufacturer.
E)   They work on commission and arrange for sales in the foreign country.

Question 12

The Export Trading Company (ETC) Act allows producers of similar products to form export trading companies in the U.S.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following have proved to be a successful way to break the trade barrier imposed by the Japanese distribution system?

Accepted Answer

A)   Direct catalog sales
B)   Large wholesale stores
C)   Street corner kiosks
D)   Internet shopping
E)   Television advertising

Question 14

Which of the following are frequently criticized for not representing the best interests of a manufacturer?

Accepted Answer

A)   Global wholesalers
B)   Trading companies
C)   Manufacturer's representatives
D)   Merchant middlemen
E)   Agent middlemen

Question 15

According to the text, distribution channels vary depending on which of the following?

Accepted Answer

A)   Distance from manufacturer
B)   Language and dialect spoken in the target market
C)   Available distribution intermediaries
D)   The literacy levels in the target market
E)   Per capita income in the target market

Question 16

On all levels of distribution, there is a clear correlation between the middleman's _____ and sales volume produced.

Accepted Answer

A)   reputation in the target market
B)   motivation
C)   control over the target market
D)   closeness to the manufacturer
E)   degree of freedom

Question 17

One of Wal-Mart's strengths in distribution is its internal Internet-based system.

Accepted Answer

A) True 
 B)False

Question 18

The number of small retail stores is increasing in Japan.

Accepted Answer

A) True 
 B)False

Question 19

In China, it is often necessary to use varied distribution forms to reach customers. If a company is using manufacturer's agents, a direct sales force, merchant wholesalers, and small retailers to sell goods to this massive market, which of the following Cs of channel strategy is receiving the attention of the company in its strategy process?

Accepted Answer

A)   Cost
B)   Control
C)   Coverage
D)   Capital
E)   Continuity

Question 20

In ____, red color is associated with socialism.

Accepted Answer

A)   the United States
B)   China
C)   Brazil
D)   Uruguay
E)   Spain

Exam 15: International Marketing Channels

Parallel importing is also known as ____.

Correct Answer
verified

E-commerce is more developed in _____ than the rest of the world, partly because of the vast number of people who own personal computers and partly because of the much lower cost of access to the Internet than found elsewhere.

Correct Answer
verified

Correct Answer
verified

Which of the following have proved to be a successful way to break the trade barrier imposed by the Japanese distribution system?

Correct Answer
verified

One of Wal-Mart's strengths in distribution is its internal Internet-based system.

Correct Answer
verified

In ____, red color is associated with socialism.

Correct Answer
verified

The number of small retail stores is increasing in Japan.

Correct Answer
verified

On all levels of distribution, there is a clear correlation between the middleman's _____ and sales volume produced.

Correct Answer
verified

Which of the following are frequently criticized for not representing the best interests of a manufacturer?

Correct Answer
verified

Discuss the distinguishing features of the Japanese distribution structure.

Correct Answer
verified
Distribution in Japan has long been cons...
View Answer

The Export Trading Company (ETC) Act allows producers of similar products to form export trading companies in the U.S.

Correct Answer
verified

With reference to a distribution channel, the channel process includes all activities, beginning with the manufacturer and ending with the ____.

Correct Answer
verified

According to the text, distribution channels vary depending on which of the following?

Correct Answer
verified

Correct Answer
verified

The Japanese consumers favor price over personal service.

Correct Answer
verified

Which of the following statements is true regarding agent middlemen?

Correct Answer
verified

Another term for complementary marketing is piggybacking.

Correct Answer
verified

IKEA, Costco, and Sears Roebuck are examples of ____.

Correct Answer
verified

Discuss the continuity problem associated with a channel of distribution.

Correct Answer
verified
Channels of distribution often pose long...
View Answer

The distribution process includes promotion of goods and services by sellers and resellers.

Correct Answer
verified

Exam 15: International Marketing Channels

Parallel importing is also known as ____.

Correct AnswerverifiedShow Answer

E-commerce is more developed in _____ than the rest of the world, partly because of the vast number of people who own personal computers and partly because of the much lower cost of access to the Internet than found elsewhere.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following have proved to be a successful way to break the trade barrier imposed by the Japanese distribution system?

Correct AnswerverifiedShow Answer

One of Wal-Mart's strengths in distribution is its internal Internet-based system.

Correct AnswerverifiedShow Answer

In ____, red color is associated with socialism.

Correct AnswerverifiedShow Answer

The number of small retail stores is increasing in Japan.

Correct AnswerverifiedShow Answer

On all levels of distribution, there is a clear correlation between the middleman's _____ and sales volume produced.

Correct AnswerverifiedShow Answer

Which of the following are frequently criticized for not representing the best interests of a manufacturer?

Correct AnswerverifiedShow Answer

Discuss the distinguishing features of the Japanese distribution structure.

Correct AnswerverifiedDistribution in Japan has long been cons...View AnswerShow Answer

The Export Trading Company (ETC) Act allows producers of similar products to form export trading companies in the U.S.

Correct AnswerverifiedShow Answer

With reference to a distribution channel, the channel process includes all activities, beginning with the manufacturer and ending with the ____.

Correct AnswerverifiedShow Answer

According to the text, distribution channels vary depending on which of the following?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The Japanese consumers favor price over personal service.

Correct AnswerverifiedShow Answer

Which of the following statements is true regarding agent middlemen?

Correct AnswerverifiedShow Answer

Another term for complementary marketing is piggybacking.

Correct AnswerverifiedShow Answer

IKEA, Costco, and Sears Roebuck are examples of ____.

Correct AnswerverifiedShow Answer

Discuss the continuity problem associated with a channel of distribution.

Correct AnswerverifiedChannels of distribution often pose long...View AnswerShow Answer

The distribution process includes promotion of goods and services by sellers and resellers.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Distribution in Japan has long been cons...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Channels of distribution often pose long...
View Answer

Correct Answer
verified