Question 1

It you regularly watch women's sports on network TV, the sport you see most often is

Accepted Answer

A)  swimming.
B)  tennis.
C)  softball.
D)  basketball.

Question 2

Major sport media companies like fantasy sports because they

Accepted Answer

A)  appeal to minority and female consumers.
B)  create loyal media consumers and new revenues.
C)  empower fans in realistic ways.
D)  force spectators to be concerned with team win-loss records.

Question 3

As opposed to coverage in many other countries, the images and messages in televised sports in the U.S.tend to highlight

Accepted Answer

A)  records, final scores, and competitive success.
B)  teamwork and coach-athlete relationships.
C)  the connection between fans in the stands and the athletes on the field.
D)  the friendships between those who compete against each other in sports.

Question 4

Golf and tennis are frequently covered sports on television because they

Accepted Answer

A)  have more viewers than most other sport events.
B)  are tied to the real estate and corporate interests of television executives.
C)  attract revenues from companies hoping to reach high-income consumers.
D)  have a special character that attracts people interested in pure sports.

Question 5

Even though many sport events have low ratings, television companies want to broadcast them because they fill "dead time" on weekends and because they

Accepted Answer

A)  last longer than a normal half-hour or one-hour show.
B)  bring family members together around the television.
C)  appeal to children and other impressionable people.
D)  attract audiences that sponsors want to reach.

Question 6

The sport - media relationship in the U.S.is organized so that

Accepted Answer

A)  commercial sports no longer depend on the mainstream media.
B)  only noncommercial media depend on sports.
C)  commercial forms of media and sports depend on each other for profits.
D)  neither sports nor the media depend on each other in commercial terms.

Question 7

Compared to past coverage, current media representations of race and ethnicity

Accepted Answer

A)  present fewer narratives that reproduce racist stereotypes.
B)  present fewer images of the lifestyles of successful black male athletes.
C)  avoid any images of black male athletes as angry and fearsome.
D)  ignore the records and achievements of black athletes.

Question 8

The marriage of sports and the media is held together by vast amounts of corporate money and the desire of corporate executives to

Accepted Answer

A)  shape political policy.
B)  create a global family of eager consumers.
C)  develop relationships with celebrity athletes.
D)  become leaders of sport organizations.

Question 9

Most media coverage of sports today represents the interests of

Accepted Answer

A)  those who control and profit from sports.
B)  sport agents and lawyers.
C)  the players with the highest celebrity rankings.
D)  the companies that advertise on social media sites.

Question 10

Which of the following is NOT a reason that global corporations have become more involved as sponsors of sports?

Accepted Answer

A)  Sport events attract audiences full of potential consumers of products.
B)  Sport images and athletes can be used to market products worldwide.
C)  Sports are covered in a way that makes people more active as citizens.
D)  Sport images can be used to promote a way of life based on consumption.

Question 11

Research on media coverage of men's and women's sports has generally found that

Accepted Answer

A)  coverage focuses on women's sports that involve speed and power.
B)  the coverage of men's and women's sports is nearly equal today. 
C)  men's sport receive about 95% of all sports coverage in the media.
D)  women's sports are covered as if they are more exciting than men's sports.

Question 12

In recent years, 80-percent of the highest rated television programs in the United States have been

Accepted Answer

A)  Major League Baseball World Series games.
B)  professional wrestling matches.
C)  NFL games.
D)  men's track and field events in the Olympic Games

Question 13

Research on video games that simulate real time sports shows that

Accepted Answer

A)  people who play them withdraw from most social relationships.
B)  gamers often create their own narratives that fit their interests in sports.
C)  children outnumber adults who play these games.
D)  athletes have rejected these games because they are unrealistic.

Question 14

Nearly all television broadcasts of sport events are sponsored by

Accepted Answer

A)  environmental groups devoted to conservation.
B)  feminist groups and other women's organizations.
C)  large capitalist corporations and other for profit businesses.
D)  nonprofit groups dedicated to promoting socially progressive ideas.

Question 15

The people who make media content decisions as they select the images and messages to be re-presented to us are best described as

Accepted Answer

A)  image and message "filters".
B)  propaganda artists.
C)  agents of corporate capitalism.
D)  political prophets.

Question 16

At this point in time, people generally use online access to

Accepted Answer

A)  extend and complement what other media already provide.
B)  shift their attention to sports they've never played.
C)  calculate the statistics they need to play fantasy sports.
D)  interact directly with mainstream media announcers.

Question 17

Large mainstream media companies are currently lobbying federal legislators to

Accepted Answer

A)  abolish certain forms of new media.
B)  guarantee that new media are organized around democratic values.
C)  restore the reputation of traditional print media.
D)  extend their control over how new media are used.

Question 18

Commercial television has required that changes be made in sports to make them more telegenic.Which of the following are NOT one of those changes?

Accepted Answer

A)  Schedules and start times have been changed to fit television programing needs.
B)  Scheduled time-outs have been added to make room for more commercials.
C)  Halftime periods in certain sports have been shortened to retain TV viewers.
D)  Teams are required to hire acting coaches to train players and coaches.

Question 19

When the media are privately owned and depend on audience ratings, televised sport events are "re-produced" in a way that usually emphasizes

Accepted Answer

A)  forms of soap opera storytelling.
B)  a critical perspective on sports and sport participants.
C)  how much work goes into preparing for a sport event.
D)  the specific technical skills of athletes.

Question 20

Most media content is tied to power relations in the sense that they

Accepted Answer

A)  cause people to question major political decisions in society.
B)  emphasize images and messages consistent with dominant ideologies.
C)  are direct reflections of the interests of politically powerful people.
D)  are controlled and censored by the most powerful people in the society.

Exam 12: Sports and the Media: Could They Survive Without Each Other

It you regularly watch women's sports on network TV, the sport you see most often is

Correct AnswerverifiedShow Answer

The sport - media relationship in the U.S.is organized so that

Correct AnswerverifiedShow Answer

Research on video games that simulate real time sports shows that

Correct AnswerverifiedShow Answer

When the media are privately owned and depend on audience ratings, televised sport events are "re-produced" in a way that usually emphasizes

Correct AnswerverifiedShow Answer

Compared to past coverage, current media representations of race and ethnicity

Correct AnswerverifiedShow Answer

Which of the following is NOT a reason that global corporations have become more involved as sponsors of sports?

Correct AnswerverifiedShow Answer

Commercial television has required that changes be made in sports to make them more telegenic.Which of the following are NOT one of those changes?

Correct AnswerverifiedShow Answer

Golf and tennis are frequently covered sports on television because they

Correct AnswerverifiedShow Answer

In recent years, 80-percent of the highest rated television programs in the United States have been

Correct AnswerverifiedShow Answer

Research on media coverage of men's and women's sports has generally found that

Correct AnswerverifiedShow Answer

At this point in time, people generally use online access to

Correct AnswerverifiedShow Answer

Major sport media companies like fantasy sports because they

Correct AnswerverifiedShow Answer

The people who make media content decisions as they select the images and messages to be re-presented to us are best described as

Correct AnswerverifiedShow Answer

Most media content is tied to power relations in the sense that they

Correct AnswerverifiedShow Answer

The marriage of sports and the media is held together by vast amounts of corporate money and the desire of corporate executives to

Correct AnswerverifiedShow Answer

Nearly all television broadcasts of sport events are sponsored by

Correct AnswerverifiedShow Answer

As opposed to coverage in many other countries, the images and messages in televised sports in the U.S.tend to highlight

Correct AnswerverifiedShow Answer

Most media coverage of sports today represents the interests of

Correct AnswerverifiedShow Answer

Large mainstream media companies are currently lobbying federal legislators to

Correct AnswerverifiedShow Answer

Even though many sport events have low ratings, television companies want to broadcast them because they fill "dead time" on weekends and because they

Correct AnswerverifiedShow Answer

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