FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 7: Secondary Data Research in a Digital Age

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following involves mining data to look for patterns identifying who is likely to be a valuable customer?

A) customer discovery
B) data dissection
C) data profiling
D) customer cloning

Correct Answer

verified

Show Answer

Question 2

True/False

Review LaterAdd Note

Review Later

Financial data from foreign countries is the same around the world due to standardization of accounting and recording practices for economic concepts.

Correct Answer

verified

Show Answer

Question 3

Multiple Choice

Review LaterAdd Note

Buying new-car purchase data by zip code from the Polk Company is an example of which type of secondary data?

A researcher should always evaluate the professional reputation of the organization that has gathered secondary data in terms of evaluating the quality of the data.

Bath and Body Works is a retail chain of bath and home fragrance products.Before entering a new geographic area,the company develops an index consisting of a ratio of local market potential in dollars (demand) to local market retailing space in square feet.If this ratio is below a predetermined level,the site is not considered further.However,if this ratio is greater than that level,further site-selection analyses are performed.This index is called:

Diverse types of data offered by a single company are known as ____________________ data.

Comparing data from one source with data from other sources to determine the consistency of the data is known as performing a ____________________.

Trade associations gather data to help the organizations in a specific industry.

Techniques that use secondary data to select the best location for a retail or wholesale operation are called ____________________ techniques.

Identify various internal and proprietary sources of secondary data.

Reliability compares data from one source with data from another source.

Secondary data that originates within the organization are called ____________________ and ____________________ data.

Secondary data that originate inside the organization are called:

All of the following are producers of external secondary data EXCEPT:

Many companies use powerful computers to dig through volumes of data to discover patterns about their customers and products.This activity is called:

A disadvantage to secondary data is that they were not designed specifically to meet the objectives of the current project.

Secondary data require current access to respondents who provided the data.

Purchasing data from a company such as NPD Group,Inc.on consumption of frozen pizza in the U.S.is an example of which objective for secondary data analysis?

Which of the following is a calculation that describes the relationship between retail demand and supply?

Data mining techniques can help to define the underlying meaning of data.