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Exam 3: The Marketing Environment, Social Responsibility, and Ethics

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Question 101

Multiple Choice

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The Better Business Bureau is probably the best-known

A) nongovernmental regulatory group.
B) state-operated enforcement agency.
C) national evaluator of advertisements.
D) federal regulatory group.
E) self-regulatory unit operating at the national level.

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Question 102

Multiple Choice

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Cheryl got a new job that pays extremely well. This is good because two years ago she was forced to go into bankruptcy when she couldn't repay her debt. She would like to purchase a used car so she can drive to work. However, she knows it will be hard to get the bank to provide her with a car loan at favorable interest rates due to her recent bankruptcy. She has therefore saved her money diligently so she will have enough to pay for the car outright. In this case, Cheryl lacks

A) buying power.
B) credit.
C) discretionary income.
D) willingness to buy.
E) income.

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Question 103

Multiple Choice

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Which of the following acts was enacted to prevent businesses from restraining trade and monopolizing markets?

Zappos collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is called

How would marketers most likely benefit from the consumer's right to be heard?

An individual's after-tax income is called his or her discretionary income, which is used for spending and/or saving.

Paul has a good-paying job. However, even though he has not received any official confirmation, Paul suspects that his job might be cut in the near future. Rumors in the grapevine hint that the company is going to go through massive lay-offs due to declining revenues. As a result, Paul has decided to forgo buying a house until he has a better idea of his job status. He has a lot of savings, but Paul knows he might need them if he becomes unemployed. In this case, Paul lacks

Pure competition is a common competitive environment.

People for the Ethical Treatment of Animals (PETA) has demonstrated against the sale of coats made of animal furs. PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers.

The most basic principles of marketing ethics are _____________ to encourage marketers to conform to society's expectations for conduct.

After Lowe's gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes. This determines possible opportunities and threats facing the company. It illustrates the process that is called

Marketers at Unilever have just finished up with a nationwide survey of their customers to determine the potential viability of a new product. Now the marketers must go over the data, tabulate the results, and form conclusions on whether the product idea should advance to the next level. What part of the environmental monitoring process is Unilever in at this stage?

The four major competitive structures are

McDonald's supports and funds Ronald McDonald houses for the families of terminally ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility.

Which of the following firms would be most likely to have a monopoly for its competitive environment?

Elijah Abernathy hired Lawn Life, a local landscape firm, to plant trees and shrubs in his front yard. The landscape is beautiful when the company is done; however, in just a few days many of the plants begin to die. When Elijah complained to the manager of Lawn Life, the manager says that Elijah must have done something to them that caused the plants to die, such as overwatering them. Lawn Life doesn't have any money-back guarantees. Elijah is angry that he can't get a refund or replacement. At this time, Elijah's best course of action would be to contact the

When marketers define their target market, they simultaneously establish a set of

There is no evidence that being socially responsible and ethical is worthwhile.

Honda has developed aluminum car bodies that are 100% recyclable and light enough to help conserve fuel. What kind of response is this to environmental forces?

Marketing ethics and social responsibility mean the same thing.