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What is a business model or system? ?

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This second objective is to set in motio...

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Nonprofit organizations such as the Canadian Cancer Society do not engage in management,marketing,or finance activities.

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Managers in many of today's high-tech firms realize that workers often know much more about technology than they do.

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Successful product differentiation:


A) of consumer goods is determined exclusively by price.
B) can be based on either real or perceived differences in products.
C) is prohibited if it restricts price competition and market access.
D) is less important due to the growth of the Internet.

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Technology can help businesses become more efficient and productive.

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When people consider purchasing a good,they:


A) are responding to the market forces of supply and demand.
B) are most influenced by the price of the product or service.
C) will not consider goods that require them to make a special effort to purchase.
D) may evaluate and compare a variety of factors.

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In evaluating colleges,students and parents are likely to judge a school:


A) strictly on the basis of major curriculums offered.
B) based on the tuition.
C) by the collection of benefits offered by the school.
D) on the anticipated rate of return on their tuition investment.

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Which of the following is NOT one of the three fundamental characteristic that an efficient and effective operating platform will possess?


A) A system of integrated actions
B) Commercial Endeavours
C) Employee Interaction model
D) Organizational Efficiency & Structure
E) None of the above

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If a business' costs and expenses are greater than its revenue,it will suffer a loss.

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If a business costs and expenses are greater than its revenue,it will suffer a loss.

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In order for product differentiation to be effective,real product differences must be identified so that one product is clearly better than others.

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What are Stakeholders?

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Stakeholders are individuals,groups,or o...

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The critical component of a total product offer is always a low price.

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Businesses seek to earn a profit by providing goods and services to others.

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Profit is what it costs to make and sell a product.

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A business' objectives should NOT be which of the following:


A) Specific
B) Measurable
C) Easy
D) Controllable
E) All of the above

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Sweet Dream Confectioners uses the same ingredients as most other producers of chocolate candies.In fact,taste tests suggest that the candy itself,while quite good,isn't much better than other well-known brands of chocolate.However,the company wraps its candies in expensive looking foil and places them in very attractive boxes.It promotes its products in advertisements as "the ultimate in chocolate experience." Sweet Dream charges a much higher price than most competitors,but sales continue to grow.This success indicates that:


A) consumers often behave in an irrational manner.
B) there is more to the total product offer than the physical product.
C) consumers seldom consider price when making a buying decision for goods such as chocolate.
D) chocolate is best classified as a convenience good.

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All of the following would be included in the total product offer of benefits that consumers consider when buying a good or service the:


A) price.
B) consumer's income.
C) buyer's past experience.
D) store's atmosphere.

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A business' objectives should be:


A) specific
B) measurable
C) actionable
D) controllable
E) all of the above

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Well-managed businesses will grow and prosper regardless of the business environment in which they operate.

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