Question 1

One way to make public affairs thinking truly relevant to the manager is to

Accepted Answer

A)  show how it can help improve the firm's bottom line.
B)  link achievement of the manager's goals to public affairs.
C)  provide clear assessments of the public affairs facing the manager.
D)  invite managers to regular public policy debates.

Question 2

A social audit can be thought of as

Accepted Answer

A)  the first step in planning
B)  a narrow list of activities
C)  planning and control system
D)  a brief experimentation

Question 3

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
A current issue that holds significant public policy implications is the economic meltdown and its consequences Discuss some of the public policy implications associated with this.

Accepted Answer

At the very heart of the matter is the p...

Question 4

Provide a short answer to each of these questions.Be sure to fully explain your answer.
Describe what the text means by "sustainable strategic management."

Accepted Answer

Sustainable strategic management implies...

Question 5

The scorecard approach,in which operating managers can see that their efforts have helped to avoid or prevent problems,is one way to

Accepted Answer

A)  make public affairs truly relevant.
B)  help managers develop a sense of ownership of public affairs thinking.
C)  make it easy for the managers to use public affairs thinking.
D)  show how public affairs makes a difference.

Question 6

Studies of external affairs strategies have revealed all of the following except

Accepted Answer

A)  top corporate social performers have top management philosophies that are institution oriented.
B)  top corporate social performers see a need for a collaborative/problem-solving strategy.
C)  the worst corporate social performers have an adversarial external affairs strategy.
D)  top corporate social performers see the firm as an independent economic franchise.

Question 7

The main idea behind corporate public policy is that

Accepted Answer

A)  a firm must give specific attention to issues in which basic questions of right,wrong,justice,fairness,or public policy reside.
B)  a firm must look out for its own best interests.
C)  a firm should have a say in setting the political direction of the country.
D)  a firm should be able to influence public policy when it can.

Question 8

All of the competencies listed below are needed for global public affairs except

Accepted Answer

A)  understanding local public policy institutions
B)  specific applications of PA functions in particular countries
C)  understanding
D)  understanding global currency exchange rates

Question 9

The social audit can be an effective component of a firm's strategic control system.

Accepted Answer

A) True 
 B)False

Question 10

Corporate public policy is a firm's posture or position regarding the public,social,global,and ethical aspects of stakeholders and corporate functioning.

Accepted Answer

A) True 
 B)False

Question 11

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
The authors indicate that the key difference between public affairs and public relations is the goals of the client.What do they mean by the goals of the clients when both have the same goals?

Accepted Answer

Students answer will vary in terms of ex...

Question 12

Which of the following is not a reason that the public affairs function grew in stature in the United States?

Accepted Answer

A)  the growing magnitude and impact of government
B)  the changing nature of the political system
C)  increased pressure to meet quarterly earnings projections
D)  the increasing influence of competing interests

Question 13

Which of the following is not one of the ways to integrate public affairs thinking into all managers' jobs?

Accepted Answer

A)  make it interesting
B)  make it truly relevant
C)  make it easy for managers
D)  develop a sense of ownership among managers

Question 14

Which of the following terms does not refer to the same thing?

Accepted Answer

A)  social audit
B)  social performance report
C)  social accounting
D)  social impact statement

Question 15

Provide a short answer to each of these questions.Be sure to fully explain your answer.
Describe some of the ways in which the public affairs office can help an operating manager to understand that public affairs are truly relevant to what he or she does.

Accepted Answer

In general,the goal of the public affair...

Question 16

The "product" of the public affairs department is

Accepted Answer

A)  legislation that aids the firm.
B)  increased awareness of the company's brand.
C)  smooth relationships with external stakeholders.
D)  input into public policy decisions.

Question 17

Corporate-level strategy decisions include all of the following except

Accepted Answer

A)  mergers
B)  acquisitions
C)  divestitures
D)  broad or narrow markets

Question 18

The strategy level that asks what business the firm should be in is the ____ level.

Accepted Answer

A)  enterprise
B)  corporate
C)  business
D)  functional

Question 19

Provide a short answer to each of these questions.Be sure to fully explain your answer.
Describe what is meant by "buffering" and "bridging."

Accepted Answer

Buffering refers to efforts to insulate ...

Question 20

Public affairs management encompasses all of the following processes except

Accepted Answer

A)  environmental analysis.
B)  issues management.
C)  crisis management.
D)  political lobbying.

Exam 5: Strategic Management and Corporate Public Affairs

The scorecard approach,in which operating managers can see that their efforts have helped to avoid or prevent problems,is one way to

Correct Answer
verified

Which of the following terms does not refer to the same thing?

Correct Answer
verified

Correct Answer
verified
At the very heart of the matter is the p...
View Answer

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe what the text means by "sustainable strategic management."

Correct Answer
verified
Sustainable strategic management implies...
View Answer

The social audit can be an effective component of a firm's strategic control system.

Correct Answer
verified

The strategy level that asks what business the firm should be in is the ____ level.

Correct Answer
verified

The "product" of the public affairs department is

Correct Answer
verified

Corporate-level strategy decisions include all of the following except

Correct Answer
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The main idea behind corporate public policy is that

Correct Answer
verified

Corporate public policy is a firm's posture or position regarding the public,social,global,and ethical aspects of stakeholders and corporate functioning.

Correct Answer
verified

All of the competencies listed below are needed for global public affairs except

Correct Answer
verified

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe some of the ways in which the public affairs office can help an operating manager to understand that public affairs are truly relevant to what he or she does.

Correct Answer
verified
In general,the goal of the public affair...
View Answer

Correct Answer
verified
Students answer will vary in terms of ex...
View Answer

Studies of external affairs strategies have revealed all of the following except

Correct Answer
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A social audit can be thought of as

Correct Answer
verified

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe what is meant by "buffering" and "bridging."

Correct Answer
verified
Buffering refers to efforts to insulate ...
View Answer

Which of the following is not a reason that the public affairs function grew in stature in the United States?

Correct Answer
verified

One way to make public affairs thinking truly relevant to the manager is to

Correct Answer
verified

Public affairs management encompasses all of the following processes except

Correct Answer
verified

Which of the following is not one of the ways to integrate public affairs thinking into all managers' jobs?

Correct Answer
verified

Exam 5: Strategic Management and Corporate Public Affairs

The scorecard approach,in which operating managers can see that their efforts have helped to avoid or prevent problems,is one way to

Correct AnswerverifiedShow Answer

Which of the following terms does not refer to the same thing?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedAt the very heart of the matter is the p...View AnswerShow Answer

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe what the text means by "sustainable strategic management."

Correct AnswerverifiedSustainable strategic management implies...View AnswerShow Answer

The social audit can be an effective component of a firm's strategic control system.

Correct AnswerverifiedShow Answer

The strategy level that asks what business the firm should be in is the ____ level.

Correct AnswerverifiedShow Answer

The "product" of the public affairs department is

Correct AnswerverifiedShow Answer

Corporate-level strategy decisions include all of the following except

Correct AnswerverifiedShow Answer

The main idea behind corporate public policy is that

Correct AnswerverifiedShow Answer

Corporate public policy is a firm's posture or position regarding the public,social,global,and ethical aspects of stakeholders and corporate functioning.

Correct AnswerverifiedShow Answer

All of the competencies listed below are needed for global public affairs except

Correct AnswerverifiedShow Answer

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe some of the ways in which the public affairs office can help an operating manager to understand that public affairs are truly relevant to what he or she does.

Correct AnswerverifiedIn general,the goal of the public affair...View AnswerShow Answer

Correct AnswerverifiedStudents answer will vary in terms of ex...View AnswerShow Answer

Studies of external affairs strategies have revealed all of the following except

Correct AnswerverifiedShow Answer

A social audit can be thought of as

Correct AnswerverifiedShow Answer

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe what is meant by "buffering" and "bridging."

Correct AnswerverifiedBuffering refers to efforts to insulate ...View AnswerShow Answer

Which of the following is not a reason that the public affairs function grew in stature in the United States?

Correct AnswerverifiedShow Answer

One way to make public affairs thinking truly relevant to the manager is to

Correct AnswerverifiedShow Answer

Public affairs management encompasses all of the following processes except

Correct AnswerverifiedShow Answer

Which of the following is not one of the ways to integrate public affairs thinking into all managers' jobs?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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At the very heart of the matter is the p...
View Answer

Correct Answer
verified
Sustainable strategic management implies...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
In general,the goal of the public affair...
View Answer

Correct Answer
verified
Students answer will vary in terms of ex...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Buffering refers to efforts to insulate ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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