Question 1

When the retail sector is very concentrated:

Accepted Answer

A)  it is more expensive for a firm to make contact with each individual retailer.
B)  it makes sense for a firm to deal directly with retailers, cutting out wholesalers.
C)  a relatively large sales force is required to deal with the retail sector.
D)  the channels of distribution tend to be long.
E)  the growth of wholesalers is promoted.

Question 2

Differences in government-mandated product standards can rule out mass production and marketing of a standardized product.

Accepted Answer

A) True 
 B)False

Question 3

A global marketing strategy that views the world's consumers as similar in their preferences is consistent with the mass production of a standardized output.

Accepted Answer

A) True 
 B)False

Question 4

The members of a cross-functional team should have:

Accepted Answer

A)  low standing within their respective functions.
B)  the ability to put functional and national advocacy first.
C)  the ability to contribute functional expertise.
D)  the ability to solely focus on the ongoing work of their respective functions.
E)  the ability to work on several projects simultaneously.

Question 5

In terms of channel length, the more fragmented the retail system, the less expensive it is for a firm to make contact with each individual retailer.

Accepted Answer

A) True 
 B)False

Question 6

What is meant by a marketing mix? Briefly describe how a firm configures its marketing mix.

Accepted Answer

Marketing mix is a term that describes t...

Question 7

Which of the following refers to identifying distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways?

Accepted Answer

A)  Market penetration
B)  Market development
C)  Market segmentation
D)  Product development
E)  Diversification

Question 8

Which strategy refers to the means that a firm chooses for delivering a product to its consumer?

Accepted Answer

A)  Pull
B)  Distribution
C)  Push
D)  Communication
E)  Pricing

Question 9

Pull strategies tend to be emphasized:

Accepted Answer

A)  for complex new products.
B)  for consumer goods.
C)  for industrial goods.
D)  when distribution channels are short.
E)  when few print or electronic media are available.

Question 10

Which of the following factors creates a potential market for new products?

Accepted Answer

A)  Rising inflation
B)  Affluent consumers
C)  Lack of competition among firms
D)  Firms suffering from first-mover disadvantages
E)  Declining demand

Question 11

Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy.

Accepted Answer

A) True 
 B)False

Question 12

In terms of communication strategy, which of the following refers to the situation when the receiver of a message evaluates the message based on the status or image of the sender?

Accepted Answer

A)  Source effects
B)  Noise levels
C)  Cultural barriers
D)  Pull strategy
E)  Push strategy

Question 13

Which of the following is a drawback of longer distribution channels?

Accepted Answer

A)  Higher selling costs in a fragmented retail sector
B)  The inability to enter exclusive distribution channels
C)  Lower selling costs in a concentrated retail sector
D)  Lower product prices
E)  Greater aggregate markups

Question 14

Describe how economic development influences product attributes.

Accepted Answer

Consumer behavior is influenced by the l...

Question 15

With regard to communication strategies, what is the difference between a push and a pull strategy?

Accepted Answer

The main decision with regard to communi...

Question 16

Which retail system has many retailers, no one of which has a major share of the market?

Accepted Answer

A)  Concentrated
B)  Fragmented
C)  Focused
D)  Consolidated
E)  Exclusive

Question 17

Which of the following is true of the influence of economic development on consumer preferences?

Accepted Answer

A)  The level of economic development does not impact consumer preferences as much as cultural difference does.
B)  Firms based in highly developed countries do not build extra performance attributes into their products.
C)  Consumers in less developed nations demand to have extra attributes built into products.
D)  Consumers in developed countries are often willing to sacrifice their preferred attributes for lower prices.
E)  Consumers in developed nations are willing to pay more for products that have additional features customized to their tastes.

Question 18

In terms of factors influencing product attributes, the impact of tradition is particularly important in foodstuffs and beverages.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is true of Theodore Levitt's arguments concerning the globalization of world markets?

Accepted Answer

A)  Modern transportation is facilitating a convergence of tastes and preferences among consumers in advanced countries of the world.
B)  Academics feel that Levitt understates his case concerning global markets and the fall of multinational corporations.
C)  Globalization, in the sense used by Levitt, is the rule in consumer goods markets and industrial markets.
D)  Levitt's arguments hold true with respect to consumer goods markets but not for basic industrial products.
E)  As observed by Levitt, multinational corporations do not tailor their products to suit different countries.

Question 20

When managers in an international business consider market segmentation in foreign countries, they need to be cognizant of the differences between countries in the structure of market segments.

Accepted Answer

A) True 
 B)False

Exam 16: Global Marketing and Rd

Differences in government-mandated product standards can rule out mass production and marketing of a standardized product.

Correct AnswerverifiedShow Answer

What is meant by a marketing mix? Briefly describe how a firm configures its marketing mix.

Correct AnswerverifiedMarketing mix is a term that describes t...View AnswerShow Answer

Describe how economic development influences product attributes.

Correct AnswerverifiedConsumer behavior is influenced by the l...View AnswerShow Answer

Which retail system has many retailers, no one of which has a major share of the market?

Correct AnswerverifiedShow Answer

When the retail sector is very concentrated:

Correct AnswerverifiedShow Answer

Which strategy refers to the means that a firm chooses for delivering a product to its consumer?

Correct AnswerverifiedShow Answer

Which of the following is true of the influence of economic development on consumer preferences?

Correct AnswerverifiedShow Answer

Which of the following refers to identifying distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways?

Correct AnswerverifiedShow Answer

A global marketing strategy that views the world's consumers as similar in their preferences is consistent with the mass production of a standardized output.

Correct AnswerverifiedShow Answer

Which of the following factors creates a potential market for new products?

Correct AnswerverifiedShow Answer

The members of a cross-functional team should have:

Correct AnswerverifiedShow Answer

Which of the following is a drawback of longer distribution channels?

Correct AnswerverifiedShow Answer

In terms of communication strategy, which of the following refers to the situation when the receiver of a message evaluates the message based on the status or image of the sender?

Correct AnswerverifiedShow Answer

Pull strategies tend to be emphasized:

Correct AnswerverifiedShow Answer

In terms of channel length, the more fragmented the retail system, the less expensive it is for a firm to make contact with each individual retailer.

Correct AnswerverifiedShow Answer

Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy.

Correct AnswerverifiedShow Answer

With regard to communication strategies, what is the difference between a push and a pull strategy?

Correct AnswerverifiedThe main decision with regard to communi...View AnswerShow Answer

Which of the following is true of Theodore Levitt's arguments concerning the globalization of world markets?

Correct AnswerverifiedShow Answer

In terms of factors influencing product attributes, the impact of tradition is particularly important in foodstuffs and beverages.

Correct AnswerverifiedShow Answer

When managers in an international business consider market segmentation in foreign countries, they need to be cognizant of the differences between countries in the structure of market segments.

Correct AnswerverifiedShow Answer

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Marketing mix is a term that describes t...
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Consumer behavior is influenced by the l...
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The main decision with regard to communi...
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