Question 1

Which of the following statements is INCORRECT with respect to branching questions?

Accepted Answer

A)   Branching questions are more appropriate for mail surveys than telephone or personal interviews.
B)   The evidence indicates that branching instructions increase the rate of item nonresponse for items immediately following the branch.
C)   When designing branching questions, it is generally good practice to develop a flow chart of the logical possibilities and then prepare the question to follow the flow chart.
D)   It is a good idea to order branching questions so that respondents cannot anticipate what additional information is required.
E)   Place the question that follows the branch as close as possible to the original question.

Question 2

What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"

Accepted Answer

A)   Double-barreled question
B)   Leading question
C)   Ambiguous question
D)   Sensitive question
E)   All of the above

Question 3

You should try to use the word "always" in designing questions so that you place a specific time parameter around an event.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is FALSE?

Accepted Answer

A)   One problem with all questionnaires is that a question and the way it is asked will affect the response.
B)   Initial pretests are best done by personal interview even if the survey is to be handled by mail or telephone.
C)   Initial pretests are best done by personal interview unless the survey is to be handled by mail.
D)   Both a and b
E)   Both a and c.

Question 5

Discuss at least five (5) rules researchers should keep in mind in trying to develop bias-free questions.

Accepted Answer

Among the rules of thumb that researcher...

Question 6

The questionnaire pretest serves the same role in questionnaire design that test marketing serves in new product development.

Accepted Answer

A) True 
 B)False

Question 7

In the randomized response model, which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"

Accepted Answer

A)   "Were you born prior to 1960?"
B)   "Do you cheat on your income taxes?"
C)   "Is your birthday in September?"
D)   "Are you male or female?"
E)   All of the above could be paired with the question.

Question 8

Which of the following is NOT recommended to facilitate handling and control of a questionnaire?

Accepted Answer

A)   Stapling multiple pages together.
B)   Leaving enough room for open-ended questions.
C)   Numbering the questions.
D)   Using paper no larger than 8 1/2 x 11 inches.
E)   All of the above are all recommended to facilitate handling and control of questionnaires.

Question 9

When the pretest results are analyzed and recorded in dummy tables, which of the following is most likely to have occurred if some part of a table remains empty?

Accepted Answer

A)   The response rate was poor.
B)   The interviewer asked leading questions.
C)   Some respondents did not understand a particular question.
D)   A necessary option was omitted.
E)   The researcher has no way of knowing.

Question 10

Sensitive questions should always be put first in a questionnaire.

Accepted Answer

A) True 
 B)False

Question 11

The most versatile type of question format used by researchers is the:

Accepted Answer

A)   fixed-alternative question.
B)   multiple-choice question.
C)   open-ended question.
D)   true-false question.
E)   branching question.

Question 12

Item nonresponse refers to:

Accepted Answer

A)   deception on the part of a respondent.
B)   respondent refusing to answer a question.
C)   respondent incorrectly answering a question.
D)   deception on the part of the researcher.
E)   poor phrasing of a question.

Question 13

The statement "Do you believe wholesalers or retailers are responsible for the high cost of meat in supermarkets today" is an example of a(n)  ____ question.

Accepted Answer

A)   double-barreled question
B)   leading question
C)   open-ended question
D)   ambiguous question
E)   All of the above

Question 14

The first step in designing a questionnaire is to:

Accepted Answer

A)   determine the type of questionnaire and method of administration.
B)   specify what information will be sought.
C)   determine the content of individual questions.
D)   determine the form of response to each question.
E)   determine the wording of each question.

Question 15

The physical appearance of a questionnaire is important in securing respondents' cooperation, particularly for:

Accepted Answer

A)   personal interviews.
B)   mail questionnaires.
C)   telephone interviews.
D)   All of the above.
E)   Both b and c.

Question 16

In any study there should be two pretests, the first should be conducted by ____ and the second by ____.

Accepted Answer

A)   personal interview, mail
B)   the planned method of administration, mail
C)   personal interview, the planned method of administration
D)   the planned method of administration, the planned method of administration
E)   There is no one best way to conduct the pretests.

Question 17

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort. He knows that this is not vital to his present research purpose. He should:

Accepted Answer

A)   investigate it to a limited extent.
B)   forget it.
C)   evaluate the cost.
D)   investigate it carefully.
E)   investigate it, as this is likely to reduce sampling error.

Question 18

What is wrong with this question? "What is your annual income?
____ $10,000-$25,000
____ $25,000-$40,000
____ $40,000-$55,000
____ $55,000-$70,000

Accepted Answer

A)   The categories are not of equal ranges.
B)   The alternatives are not realistic.
C)   The categories are not mutually exclusive.
D)   The categories are too broad.
E)   The categories are too narrow.

Question 19

Which of the following is TRUE?

Accepted Answer

A)   An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time.
B)   Item nonresponse is the group of respondents who refuse to participate in the survey being conducted.
C)   Once a good set of questions has been developed, it is of little consequence as to the order they are asked on the questionnaire.
D)   Both a and b
E)   a, b, and c.

Question 20

Which of the following statements does NOT describe an advantage of physically smaller, over larger, questionnaires?

Accepted Answer

A)   They generally take less time to complete.
B)   They are less likely to cause respondents to refuse to participate.
C)   They are easier to carry in the field.
D)   They are easier to sort, count, and file in the office.
E)   They sometimes appear cluttered.

Exam 8: Designing the Questionnaire

Which of the following is NOT recommended to facilitate handling and control of a questionnaire?

Correct AnswerverifiedShow Answer

What is wrong with this question? "What is your annual income? ____ $10,000-$25,000 ____ $25,000-$40,000 ____ $40,000-$55,000 ____ $55,000-$70,000

Correct AnswerverifiedShow Answer

Which of the following is FALSE?

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Sensitive questions should always be put first in a questionnaire.

Correct AnswerverifiedShow Answer

The statement "Do you believe wholesalers or retailers are responsible for the high cost of meat in supermarkets today" is an example of a(n) ____ question.

Correct AnswerverifiedShow Answer

The physical appearance of a questionnaire is important in securing respondents' cooperation, particularly for:

Correct AnswerverifiedShow Answer

The most versatile type of question format used by researchers is the:

Correct AnswerverifiedShow Answer

When the pretest results are analyzed and recorded in dummy tables, which of the following is most likely to have occurred if some part of a table remains empty?

Correct AnswerverifiedShow Answer

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort. He knows that this is not vital to his present research purpose. He should:

Correct AnswerverifiedShow Answer

The questionnaire pretest serves the same role in questionnaire design that test marketing serves in new product development.

Correct AnswerverifiedShow Answer

In the randomized response model, which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"

Correct AnswerverifiedShow Answer

What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"

Correct AnswerverifiedShow Answer

In any study there should be two pretests, the first should be conducted by ____ and the second by ____.

Correct AnswerverifiedShow Answer

Discuss at least five (5) rules researchers should keep in mind in trying to develop bias-free questions.

Correct AnswerverifiedAmong the rules of thumb that researcher...View AnswerShow Answer

Item nonresponse refers to:

Correct AnswerverifiedShow Answer

Which of the following statements does NOT describe an advantage of physically smaller, over larger, questionnaires?

Correct AnswerverifiedShow Answer

You should try to use the word "always" in designing questions so that you place a specific time parameter around an event.

Correct AnswerverifiedShow Answer

Which of the following statements is INCORRECT with respect to branching questions?

Correct AnswerverifiedShow Answer

Which of the following is TRUE?

Correct AnswerverifiedShow Answer

The first step in designing a questionnaire is to:

Correct AnswerverifiedShow Answer

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What is wrong with this question? "What is your annual income? $10,000-$25,000 $25,000-$40,000 $40,000-$55,000 $55,000-$70,000

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In any study there should be two pretests, the first should be conducted by and the second by .

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Among the rules of thumb that researcher...
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