A) A "filter" question can be used to determine if a questionnaire respondent is familiar with a certain topic.
B) Any questionnaire response is a good response.
C) Telescoping error refers to the fact that people tend to remember only events that have occurred rather recently.
D) An optimal reference period used for framing questions is about one year.
E) All of the above are false.
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A) is an unnecessary expense.
B) reflects the importance of the study.
C) is unimportant in gaining respondent cooperation.
D) is unimportant to questionnaire design.
E) causes mistrust in the respondent.
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A) Respondents tend to answer questions even when they do not possess the necessary information to give reasonable answers.
B) Some questionnaire studies fail because the respondent is willing but is unable to provide the information needed.
C) A respondent may be more willing to provide information to a researcher if he or she is capable of articulating answers to the researcher's questions.
D) Any response given by the respondent is good.
E) Offering an incentive often affects the respondent's willingness to participate.
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A) Designing a questionnaire is often an iterative process, with steps or sequences of steps often being repeated.
B) It is difficult, if not impossible, to state a question in such a way that it will mean exactly the same thing to every respondent.
C) Gathering information by way of a questionnaire requires decisions with respect to structure and disguise and also whether it will be administered by mail, telephone, or personal interview.
D) Both a and b
E) a, b, and c.
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A) precisely what primary data are needed.
B) how these data might be collected.
C) what degree of structure will be used.
D) what degree of disguise is warranted.
E) the method of statistical analysis to be used.
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A) The particular question asked is selected at random.
B) The interviewer does not know which question the respondent is answering.
C) The probability of the sensitive question asked is not known.
D) The probability of the "innocuous" event occurring is known.
E) It requires sophisticated statistical analysis.
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A) The first few questions should be simple and interesting to respondents.
B) Narrow questions should be asked first and the questions should get progressively broader.
C) Classification information should be asked last.
D) Basic information, or the information most germane to the study, should be asked for first.
E) Questions on sensitive issues should be asked later.
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A) Branching questions are easy to develop for a mail questionnaire.
B) Sequence bias is potentially more of a problem in telephone interviews than in mail questionnaires.
C) With the exception of telephone interview questionnaires (which are never seen by the respondents) , it is generally appropriate to number the questions on a questionnaire.
D) The physical appearance of a questionnaire is especially influential in securing cooperation to studies done by mail.
E) All of the above are false.
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A) personal interviews.
B) telephone interviews.
C) mail questionnaires.
D) mall intercepts interviews.
E) Both a and b.
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A) Is leading.
B) Contains an implicit alternative.
C) Is double-barreled.
D) Both a and c
E) None of the above.
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A) develop a flow chart of the logical possibilities and then prepare the questions and instructions to follow the chart.
B) place the question branched to as close as possible to the question causing the branching.
C) order the questions so the respondent can anticipate what information is required, and thus answer the questions more easily.
D) place the question following the branch on a different page.
E) Both a and b.
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A) The presence or absence of stimuli that assist in remembering an event.
B) The importance of the event to be remembered.
C) The length of time since the event to be remembered occurred.
D) All of the above impact an individual's ability to remember information.
E) Both b and c.
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A) a mail survey.
B) personal interviews.
C) the observation method.
D) telephone interviews.
E) Any of the above would be suitable.
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A) If the early steps in questionnaire design are carefully followed, the questionnaire usually does not need to be revised.
B) When designing questionnaires, the researcher should expect to do a good deal of iteration and looping among the steps.
C) As a general rule, larger questionnaires are favored over smaller ones, because they are less crowded.
D) Both a and b
E) a, b, and c.
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