Question 1

Economists' economic-buyer theory assumes that

Accepted Answer

A)  income data are very useful for predicting consumer behavior.
B)  buyers logically compare choices in order to maximize their satisfaction.
C)  consumers should purchase only low-priced products.
D)  buyers focus primarily on price.
E)  None of these answers is correct.

Question 2

Economic needs are concerned only with getting the best quality at the lowest price.

Accepted Answer

A) True 
 B)False

Question 3

The adoption process suggests that

Accepted Answer

A)  confirmation must come before the decision to adopt or reject.
B)  evaluation usually comes before trial and decision.
C)  the decision to reject may follow confirmation.
D)  confirmation comes from a satisfactory evaluation.
E)  decision usually follows trial and confirmation.

Question 4

In the United States,social class groupings are typically based on all of the following EXCEPT

Accepted Answer

A)  type of housing.
B)  education.
C)  community participation.
D)  occupation.
E)  location of housing.

Question 5

Which of the following statements about Asian Americans is FALSE?

Accepted Answer

A)  Asian Americans are the largest and fastest-growing ethnic group in the United States.
B)  One-third of all Asian Americans live in California.
C)  Asian Americans have the highest average household income of the major ethnic groups.
D)  Asian Americans make up 6 percent of the U.S.population.
E)  Asian Americans disproportionately buy more fresh produce,organic foods,and electronic goods,as compared with other groups.

Question 6

The economic-buyer theory

Accepted Answer

A)  says that most consumers do not know the economic value of the products they purchase.
B)  explains why people behave the way they do.
C)  includes psychological variables and social influences.
D)  is too simplistic to explain consumer behavior.
E)  assumes that consumers always buy the lowest-price alternative.

Question 7

Discretionary income is an elusive concept because the definition of necessities varies from family to family and over time.

Accepted Answer

A) True 
 B)False

Question 8

Consumers remembering only what they want to remember is called

Accepted Answer

A)  conscious response.
B)  selective retention.
C)  selective exposure.
D)  cognitive learning.
E)  selective perception.

Question 9

What are the basic forces that motivate a person to do something?

Accepted Answer

A)  desires
B)  drives
C)  actions
D)  aspirations
E)  needs

Question 10

Opinion leaders are

Accepted Answer

A)  usually better educated than others.
B)  usually wealthier than others.
C)  people who influence others.
D)  rarely involved in product-related discussions with the people who "follow" them.
E)  All these answers are correct.

Question 11

After making a purchase,buyers often wonder if they made the right choice.The resulting tension is called dissonance.

Accepted Answer

A) True 
 B)False

Question 12

According to the text,the U.S.social class system is much more rigid than social systems in other countries.

Accepted Answer

A) True 
 B)False

Question 13

Ken Prescott has noticed several television commercials for BestYet-a new brand of shampoo.While washing his hair,he thinks about what would happen if he replaced his current shampoo with BestYet.What stage in the adoption process has Ken reached?

Accepted Answer

A)  evaluation
B)  feedback
C)  decision
D)  interest
E)  awareness

Question 14

After taking inflation into account,the median income in the U.S.has been flat over the last decade.

Accepted Answer

A) True 
 B)False

Question 15

African Americans have the highest median family income of the major ethnic groups.

Accepted Answer

A) True 
 B)False

Question 16

When she finds her favorite brand of shampoo temporarily out of stock,a supermarket shopper is more likely to take part in routinized response behavior than limited problem solving.

Accepted Answer

A) True 
 B)False

Question 17

Trust is the confidence a person has in the promises or actions of

Accepted Answer

A)  another person.
B)  a brand.
C)  a company.
D)  a recommender.
E)  All these answers are correct.

Question 18

When the need for a product or service is urgent,customers are

Accepted Answer

A)  less inclined to evaluate a range of options.
B)  more likely to downplay convenience.
C)  less likely to be stimulated by impulse.
D)  more likely to be involved in extensive problem solving.
E)  more likely to extend the adoption process.

Question 19

A magazine ad for GEICO car insurance shows the GEICO gecko lying down while the copy reads,"Don't take high car insurance rates lying down." What primary economic need is being satisfied in this magazine ad?

Accepted Answer

A)  convenience
B)  improvement of earnings
C)  dependability in use
D)  economy of purchase
E)  efficiency in operation

Question 20

The inclusion of multiple language options in automated bank teller machines illustrates how some marketers are responding to

Accepted Answer

A)  the growing singles market.
B)  emerging reference groups.
C)  situational buying.
D)  growing ethnic groups.
E)  social class fragmentation.

Exam 5: Final Consumers and Their Buying Behavior

After taking inflation into account,the median income in the U.S.has been flat over the last decade.

Correct AnswerverifiedShow Answer

Which of the following statements about Asian Americans is FALSE?

Correct AnswerverifiedShow Answer

African Americans have the highest median family income of the major ethnic groups.

Correct AnswerverifiedShow Answer

Economists' economic-buyer theory assumes that

Correct AnswerverifiedShow Answer

After making a purchase,buyers often wonder if they made the right choice.The resulting tension is called dissonance.

Correct AnswerverifiedShow Answer

Ken Prescott has noticed several television commercials for BestYet-a new brand of shampoo.While washing his hair,he thinks about what would happen if he replaced his current shampoo with BestYet.What stage in the adoption process has Ken reached?

Correct AnswerverifiedShow Answer

Discretionary income is an elusive concept because the definition of necessities varies from family to family and over time.

Correct AnswerverifiedShow Answer

The adoption process suggests that

Correct AnswerverifiedShow Answer

What are the basic forces that motivate a person to do something?

Correct AnswerverifiedShow Answer

Consumers remembering only what they want to remember is called

Correct AnswerverifiedShow Answer

In the United States,social class groupings are typically based on all of the following EXCEPT

Correct AnswerverifiedShow Answer

Opinion leaders are

Correct AnswerverifiedShow Answer

According to the text,the U.S.social class system is much more rigid than social systems in other countries.

Correct AnswerverifiedShow Answer

Trust is the confidence a person has in the promises or actions of

Correct AnswerverifiedShow Answer

Economic needs are concerned only with getting the best quality at the lowest price.

Correct AnswerverifiedShow Answer

A magazine ad for GEICO car insurance shows the GEICO gecko lying down while the copy reads,"Don't take high car insurance rates lying down." What primary economic need is being satisfied in this magazine ad?

Correct AnswerverifiedShow Answer

When she finds her favorite brand of shampoo temporarily out of stock,a supermarket shopper is more likely to take part in routinized response behavior than limited problem solving.

Correct AnswerverifiedShow Answer

When the need for a product or service is urgent,customers are

Correct AnswerverifiedShow Answer

The economic-buyer theory

Correct AnswerverifiedShow Answer

The inclusion of multiple language options in automated bank teller machines illustrates how some marketers are responding to

Correct AnswerverifiedShow Answer

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