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Exam 14: Developing and Marketing Products

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Question 21

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A push strategy is the most efficient promotional strategy when distribution channels are lengthy.

A) True
B) False

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Question 22

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By ignoring important cultural nuances,companies can inadvertently decrease the potential for noise that can cloud the audience's understanding of their promotional message.

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B) False

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Question 23

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Product differentiation is more likely when nations share the same level of economic development.

Which of the following is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated?

Which of the following is true of the value densities of products?

A company that makes its marketing program elements uniform,targeting an entire region with similar products,is demonstrating ________.

Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?

Scenario: Silk Industries LLC Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions. -Which of the following would be most appropriate for its consumer product line?

Scenario: Silk Industries LLC Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions. -If Silk Industries is interested in creating buyer demand that will encourage channel members to stock its products,it should employ ________.

How does the dual extension method work as a promotional strategy?

Which of the following products has a low value-density ratio?

Governments in developing countries impose fewer consumer protection laws in order to ________.

Briefly discuss the effects of globalization on international marketing activities and explain how a dual adaption method works as a promotional strategy.

In marketing,distribution is the process of sending promotional messages about products to target markets.

Companies along a distribution channel that work together in delivering products to customers are called ________.

Counterfeiting is common among highly visible brand-name consumer goods.

The lower a product's value density,the more localized is the distribution system for that product.

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

When a product has a higher selling price in the target market than it does in the home market or the country where production takes place,it is called ________.

A ________ strategy can be implemented successfully for communicating promotional messages only if a sufficiently large and profitable market segment exists.