Question 1

Which of the following statements about price discrimination is true?

Accepted Answer

A)   It exists whenever consumers in a country are charged different prices for the same product.
B)   A necessary condition for profitable price discrimination is different price elasticities of demand in different countries.
C)   It is the use of price as a competitive weapon to drive weaker competitors out of a national market.
D)   It makes economic sense to charge the same prices across countries.

Question 2

What factors affect the success of a firm's international communications?

Accepted Answer

The effectiveness of a firm's internatio...

Question 3

_____ is an international market research company based in London that works with more than half of the Fortune 500 companies.

Accepted Answer

A)   Ipsos
B)   Nielsen
C)   NPD Group
D)   Kantar

Question 4

The means a firm chooses for delivering the product to the consumer is its _____.

Accepted Answer

A)   communication strategy
B)   segmentation strategy
C)   product attributes
D)   distribution strategy

Question 5

When a company emphasizes personal selling, the company is probably using a _____.

Accepted Answer

A)   standardized strategy
B)   push strategy
C)   localized strategy
D)   pull strategy

Question 6

Source effects occur when the receiver of the message evaluates the message based on the status or image of the sender.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements about fragmented retail systems is true?

Accepted Answer

A)   Countries with fragmented retail systems tend to have short channels of distribution.
B)   The more fragmented the retail system, the less expensive it is for a firm to make contact with each individual retailer.
C)   Fragmented retail systems tend to promote the growth of wholesalers to serve retailers.
D)   When the retail sector is very fragmented, it makes sense for the firm to deal directly with retailers.

Question 8

Tight cross-functional integration between R&D, production, and marketing maximizes the time to market.

Accepted Answer

A) True 
 B)False

Question 9

_____ pricing is the use of price as a competitive weapon to drive weaker competitors out of a national market.

Accepted Answer

A)   Multipoint
B)   Value-based
C)   Experience curve
D)   Predatory

Question 10

The set of choices the firm offers to its targeted market is known as the ____.

Accepted Answer

A)   marketing mix
B)   marketing concept
C)   marketing strategy
D)   market promotion

Question 11

The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.

Accepted Answer

A) True 
 B)False

Question 12

There is a tendency for greater retail concentration in _____.

Accepted Answer

A)   rural areas
B)   developed countries
C)   urban areas
D)   developing countries

Question 13

According to Levitt, which of the following statements is true?

Accepted Answer

A)   Technology drives the world toward a converging commonalty.
B)   There are accustomed differences in national preferences.
C)   The multinational corporation operates in a number of countries at low relative costs.
D)   The global corporation operates with resolute consistency at high relative costs.

Question 14

Import agents are typically limited to independent trading houses.

Accepted Answer

A) True 
 B)False

Question 15

When the receiver of a message evaluates a message based on the status or image of the sender, _____ are said to have occurred.

Accepted Answer

A)   sender effects
B)   noise effects
C)   source effects
D)   communication effects

Question 16

Consumers in highly developed countries value _____ as compared to their counterparts in less developed nations.

Accepted Answer

A)   product price
B)   product reliability
C)   product attributes
D)   product value

Question 17

_____ refers to the number of intermediaries between the producer (or manufacturer)  and the consumer.

Accepted Answer

A)   Channel length
B)   Channel exclusivity
C)   Channel quality
D)   Channel speed

Question 18

Contrary to Levitt's suggestions, consumers in the most developed countries are often:

Accepted Answer

A)   willing to sacrifice their preferred attributes for lower prices.
B)   not willing to pay more for products that have additional features customized to their tastes.
C)   not willing to sacrifice their preferred attributes for lower prices.
D)   willing to accept globally standardized products that have been developed with the lowest common denominator in mind.

Question 19

Which of the following is one of the four elements that constitute a firm's marketing mix?

Accepted Answer

A)   Inventory accounting
B)   Product reengineering
C)   Reverse engineering
D)   Distribution strategy

Question 20

In a concentrated retail system:

Accepted Answer

A)   there are many retailers who have a major share of the market.
B)   there are many retailers, no one of which has a major share of the market.
C)   a few retailers supply a small segment of the market.
D)   a few retailers supply most of the market.

Exam 18: Global Marketing and RD

Which of the following statements about price discrimination is true?

Correct AnswerverifiedShow Answer

There is a tendency for greater retail concentration in _____.

Correct AnswerverifiedShow Answer

In a concentrated retail system:

Correct AnswerverifiedShow Answer

Import agents are typically limited to independent trading houses.

Correct AnswerverifiedShow Answer

_____ is an international market research company based in London that works with more than half of the Fortune 500 companies.

Correct AnswerverifiedShow Answer

When the receiver of a message evaluates a message based on the status or image of the sender, _____ are said to have occurred.

Correct AnswerverifiedShow Answer

Contrary to Levitt's suggestions, consumers in the most developed countries are often:

Correct AnswerverifiedShow Answer

Which of the following statements about fragmented retail systems is true?

Correct AnswerverifiedShow Answer

What factors affect the success of a firm's international communications?

Correct AnswerverifiedThe effectiveness of a firm's internatio...View AnswerShow Answer

The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.

Correct AnswerverifiedShow Answer

Which of the following is one of the four elements that constitute a firm's marketing mix?

Correct AnswerverifiedShow Answer

Tight cross-functional integration between R&D, production, and marketing maximizes the time to market.

Correct AnswerverifiedShow Answer

_____ refers to the number of intermediaries between the producer (or manufacturer) and the consumer.

Correct AnswerverifiedShow Answer

Consumers in highly developed countries value _____ as compared to their counterparts in less developed nations.

Correct AnswerverifiedShow Answer

When a company emphasizes personal selling, the company is probably using a _____.

Correct AnswerverifiedShow Answer

According to Levitt, which of the following statements is true?

Correct AnswerverifiedShow Answer

The means a firm chooses for delivering the product to the consumer is its _____.

Correct AnswerverifiedShow Answer

The set of choices the firm offers to its targeted market is known as the ____.

Correct AnswerverifiedShow Answer

_____ pricing is the use of price as a competitive weapon to drive weaker competitors out of a national market.

Correct AnswerverifiedShow Answer

Source effects occur when the receiver of the message evaluates the message based on the status or image of the sender.

Correct AnswerverifiedShow Answer

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The effectiveness of a firm's internatio...
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