Question 1

Negligence involves the ability to foresee the consequences of our acts.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?

Accepted Answer

A)   Procuring
B)   Branding
C)   Marketing
D)   Copywriting

Question 3

Outline the implication of the social contract tradition within business.

Accepted Answer

The social contract tradition in ethics ...

Question 4

Which of the following do advertising and other marketing practices violate by creating consumer wants?

Accepted Answer

A)   Right to free speech
B)   Consumer autonomy
C)   Right to privacy
D)   Consumer demand

Question 5

Marketing practices targeted at elderly populations for goods such as supplemental health insurance,funerals etc.are subject to criticism because:

Accepted Answer

A)   that population is vulnerable.
B)   interest gained on such investments are not highly profitable.
C)   they target the considered and rational desires of the consumers.
D)   they do not abide by the principles of welfare economics.

Question 6

Identify one of the implications of the "dependence effect."

Accepted Answer

A)   Unless a seller explicitly warrants a product as safe, buyers are liable for any harm they suffer.
B)   Advertising and marketing create consumer wants that support the entire economy.
C)   The court's ruling on product liability cases is dependent on the extent of manipulation.
D)   By creating consumer wants, advertising and other marketing practices violate consumer autonomy.

Question 7

Labeling products with such terms as "environmentally friendly," "natural," "eco," "energy efficient," "biodegradable" and the like can help promote products that have little or no environmental benefits.This practice is known as:

Accepted Answer

A)   greenskinning.
B)   redlining.
C)   gentrification.
D)   greenwashing.

Question 8

An adequate ethical analysis of marketing must consider ____,those costs that are not integrated within the exchange of the buyer and the seller.

Accepted Answer

externalities
Explanation: An ...

Question 9

Explain the utilitarian perspective of manipulation.

Accepted Answer

The utilitarian tradition would offer a ...

Question 10

Consumer vulnerability occurs when:

Accepted Answer

A)   a person has an impaired ability to make an informed consent to the market exchange.
B)   a person is susceptible to injuries from falls and medical emergencies.
C)   the consumer is treated as an end in itself.
D)   the law of supply and demand is reversed.

Question 11

In selling a product,a business offers tacit assurances that the product is reasonably suitable for its purpose.The law refers to this as the:

Accepted Answer

A)   doctrine of caveat emptor.
B)   implied warranty of merchantability.
C)   doctrine of caveat lector.
D)   implied warranty of productivity.

Question 12

Consumers are vulnerable when they are not aware that they are subject to a marketing campaign.This type of campaign is called:

Accepted Answer

A)   imminent marketing.
B)   word-of-mouth marketing.
C)   network marketing.
D)   undercover marketing.

Question 13

Discuss the claims made by the defenders of the strict product liability standard to justify strict product liability.

Accepted Answer

Critics single out the strict product li...

Question 14

Explain what the ethical and the unethical means of influencing others include.What is its impact in advertising?

Accepted Answer

There are ethically good and bad ways fo...

Question 15

General vulnerability occurs when:

Accepted Answer

A)   a person has an impaired ability to make an informed consent to the market exchange.
B)   a person is susceptible to some specific physical, psychological, or financial harm.
C)   children are shown commercials in and around schools.
D)   people are susceptible to the harm of not satisfying their consumer desires and/or losing their money.

Question 16

Externalities show that even if both parties to the exchange receive actual benefits from the exchange,other parties external to the exchange might be adversely affected.

Accepted Answer

A) True 
 B)False

Question 17

Society creates a strong incentive for businesses to produce safer goods and services by holding them responsible for any harm their products cause.This claim supports the:

Accepted Answer

A)   strict product liability standard.
B)   actual foreseeability standard.
C)   reasonable person standard.
D)   consent and informed decision standard.

Question 18

Outline the duties under a contract model,and the ethical perspective that underlies tort law.

Accepted Answer

Under a contract model,the only duties t...

Question 19

While approaching an ethical issue in marketing,the _____ tradition would want to know the degree to which the transaction provided actual as opposed to merely apparent benefits.

Accepted Answer

utilitarian
Explanation: While approachi...

Question 20

Which of the following is an often overlooked aspect of advertising?

Accepted Answer

A)   Pricing function
B)   Evaluation function
C)   Educational function
D)   Watchdog function

Exam 8: Ethics and Marketing

Externalities show that even if both parties to the exchange receive actual benefits from the exchange,other parties external to the exchange might be adversely affected.

Correct AnswerverifiedShow Answer

Labeling products with such terms as "environmentally friendly," "natural," "eco," "energy efficient," "biodegradable" and the like can help promote products that have little or no environmental benefits.This practice is known as:

Correct AnswerverifiedShow Answer

Marketing practices targeted at elderly populations for goods such as supplemental health insurance,funerals etc.are subject to criticism because:

Correct AnswerverifiedShow Answer

Outline the implication of the social contract tradition within business.

Correct AnswerverifiedThe social contract tradition in ethics ...View AnswerShow Answer

Discuss the claims made by the defenders of the strict product liability standard to justify strict product liability.

Correct AnswerverifiedCritics single out the strict product li...View AnswerShow Answer

Which of the following do advertising and other marketing practices violate by creating consumer wants?

Correct AnswerverifiedShow Answer

Outline the duties under a contract model,and the ethical perspective that underlies tort law.

Correct AnswerverifiedUnder a contract model,the only duties t...View AnswerShow Answer

Which of the following is an often overlooked aspect of advertising?

Correct AnswerverifiedShow Answer

Consumer vulnerability occurs when:

Correct AnswerverifiedShow Answer

Negligence involves the ability to foresee the consequences of our acts.

Correct AnswerverifiedShow Answer

Explain the utilitarian perspective of manipulation.

Correct AnswerverifiedThe utilitarian tradition would offer a ...View AnswerShow Answer

General vulnerability occurs when:

Correct AnswerverifiedShow Answer

Identify one of the implications of the "dependence effect."

Correct AnswerverifiedShow Answer

While approaching an ethical issue in marketing,the _____ tradition would want to know the degree to which the transaction provided actual as opposed to merely apparent benefits.

Correct AnswerverifiedutilitarianExplanation: While approachi...View AnswerShow Answer

Which of the following is a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?

Correct AnswerverifiedShow Answer

In selling a product,a business offers tacit assurances that the product is reasonably suitable for its purpose.The law refers to this as the:

Correct AnswerverifiedShow Answer

An adequate ethical analysis of marketing must consider ____,those costs that are not integrated within the exchange of the buyer and the seller.

Correct AnswerverifiedexternalitiesExplanation: An ...View AnswerShow Answer

Society creates a strong incentive for businesses to produce safer goods and services by holding them responsible for any harm their products cause.This claim supports the:

Correct AnswerverifiedShow Answer

Consumers are vulnerable when they are not aware that they are subject to a marketing campaign.This type of campaign is called:

Correct AnswerverifiedShow Answer

Explain what the ethical and the unethical means of influencing others include.What is its impact in advertising?

Correct AnswerverifiedThere are ethically good and bad ways fo...View AnswerShow Answer

Correct Answer
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The social contract tradition in ethics ...
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Critics single out the strict product li...
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Under a contract model,the only duties t...
View Answer

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Correct Answer
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The utilitarian tradition would offer a ...
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utilitarian
Explanation: While approachi...
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Correct Answer
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Correct Answer
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externalities
Explanation: An ...
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Correct Answer
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Correct Answer
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Correct Answer
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There are ethically good and bad ways fo...
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