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People most vulnerable to cults are usually


A) under the age of 15.
B) over the age of 30.
C) lower-class.
D) under the age of 25 and facing a personal crisis.

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As an example of how persuasion can be used to promote healthier living,the CDC has reported that smoking in the U.S.has ______ over the last 40 years.


A) stabilized
B) decreased by 23%
C) become more popular with teens
D) increased to 23%

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recommended that one way to stimulate people's thinking so that they become more committed to their positions is to


A) mildly attack their position.
B) strongly attack their position.
C) mildly support their position.
D) strongly support their position.

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Explain attitude inoculation and how it affects persuasive appeals.

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Attitude inoculation is a psychological ...

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Describe a familiar television commercial and analyze the elements of persuasion that it uses.Does it promote and/or assume central or peripheral route processing?

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One familiar television commercial that ...

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Another term for a cult is a(n)


A) spinoff from a major religion.
B) sect.
C) new religious movement.
D) evil culture.

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Explain the principles and techniques you would use to become a cult leader.

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A cult has all of the following characteristics EXCEPT


A) a distinctive ritual and beliefs that are related to its devotion to a god or a person.
B) the use of mind-altering drugs.
C) isolation from the surrounding "evil" culture.
D) a charismatic leader.

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,who is most vulnerable to recruitment into a cult?


A) Those with a lower socio-economic status
B) Those with a higher socio-economic status
C) Young African American women
D) Young White middle-class individuals

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Which of the following is false?


A) About 1 in 5 Americans believe President Obama is a Muslim.
B) About 1 in 5 Americans think the sun revolves around the earth.
C) About 1 in 4 Americans believe President Obama was born outside the United States.
D) About 1 in 4 Americans believe that the earth rotates around the moon.

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The text indicates that inoculation procedures have been successful in


A) increasing drivers' use of seat belts.
B) reducing children's aggression.
C) reducing teenage smoking rates.
D) increasing adults' charitable contributions.

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Persuasion can be resisted by


A) keeping one's own opinions private.
B) making a public commitment to one's own position.
C) attacking the opposite position.
D) being closed to all arguments.

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B

Exposing people to weak attacks on their attitudes,which then stimulates thinking in support of the initial attitude is known as


A) central route persuasion.
B) attitude inoculation.
C) psychological reactance.
D) the boomerang effect.

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found that when students were invited to write essays advocating a strict dress code,which was against the students' own positions,the students were not willing to write the essays even if they were paid.After turning down the money,the students became


A) agitated.
B) less confident in their decision.
C) more confident in their decision.
D) annoyed at those students who were willing to write the essay.

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C

Inoculation research suggests that children


A) are not persuaded by television advertising.
B) fail to grasp the persuasive intent of commercials.
C) use the central route to persuasion.
D) are skeptical of television advertising.

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Compared to propaganda,education is


A) more factually based.
B) more coercive.
C) less believable.
D) less interesting.

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Research on attitude inoculation suggests that religious educators are wise to avoid


A) the two-step flow of communication.
B) forewarnings to their followers that outsiders will question their beliefs.
C) using charismatic leaders to attract new converts.
D) creating a "germ-free ideological environment."

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found that when students were invited to write essays advocating a strict dress code,which was against the students' own positions,the students were


A) willing to write the essays.
B) willing to write the essays if they were paid.
C) not willing to write the essays.
D) not willing to write the essays even if they were paid.

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Cults like Jim Jones's People's Temple typically recruit and retain members by using


A) the sleeper effect.
B) the foot-in-the-door phenomenon.
C) the recency effect.
D) attitude inoculation.

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