Question 1

Fear-arousing messages are most effective when they

Accepted Answer

A)   cause only mild fear.
B)   involve pleasurable activities.
C)   offer a protective strategy.
D)   are overwhelming.

Question 2

Define both central and peripheral routes to processing.Provide an example of each,and suggest when each is most appropriate.

Accepted Answer

The answer of Define both central and peripheral routes to...

Question 3

found that voting preferences in the United States could be reasonably predicted from voters'

Accepted Answer

A)   political party of choice.
B)   geographical residence.
C)   beliefs about the candidates' traits and likely behaviors.
D)   emotional reactions to the candidates.

Question 4

Darla wants to persuade her parents to help pay for a study trip abroad.She will have a more difficult time succeeding if

Accepted Answer

A)   her parents are forewarned of her intent to convince them.
B)   she has the trip coordinator call to reassure them.
C)   her parents are not particularly analytical.
D)   her parents have a moderate level of self-esteem.

Question 5

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Accepted Answer

A)   An ad that reads "AIDS kills", along with a suggestion that condom X prevents it.
B)   An ad that reads "AIDS kills", along with a suggestion that condom Y does not prevent it.
C)   An ad that suggests condom X prevents AIDS.
D)   An ad that suggests condom Y does not prevent AIDS. A

Question 6

Fear-arousing messages work best when they

Accepted Answer

A)   do not suggest a solution.
B)   try to prevent a bad outcome, such as cancer.
C)   try to promote a good outcome, such as fitness.
D)   are framed in a positive manner.

Question 7

Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should

Accepted Answer

A)   arouse a small amount of fear.
B)   put him in a good mood.
C)   convince him her arguments are strong.
D)   argue her own self-interests.

Question 8

What is the effect of a fear-arousing communication?

Accepted Answer

A)   Fear renders a communication ineffective.
B)   Generally the more frightened people are, the more they respond.
C)   Evoking a low level of fear is effective, but producing a high level of fear is not.
D)   Fear appeals are effective with women but boomerang with men.

Question 9

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

Accepted Answer

A)   liking
B)   similarity
C)   consistency
D)   physical appeal

Question 10

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Accepted Answer

A)   generational
B)   life cycle
C)   age
D)   time

Question 11

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _______ over time.

Accepted Answer

A)   change
B)   stay the same
C)   increase
D)   decrease

Question 12

When people are in a good mood they

Accepted Answer

A)   make slower decisions.
B)   make more impulsive decisions.
C)   rely more on central cues.
D)   like communicators more. B

Question 13

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Accepted Answer

A)   peripheral
B)   central
C)   logical
D)   image

Question 14

In surveys conducted on groups of younger and older people over several years,the results supported the _______ explanation for how age plays a role in persuasion.

Accepted Answer

A)   generational
B)   life cycle
C)   age
D)   time

Question 15

Describe the ways in which a television sales person will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

Accepted Answer

A television salesperson may seek to enh...

Question 16

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

Accepted Answer

A)   delayed reaction
B)   short-term memory
C)   sleeper
D)   longevity

Question 17

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged.This refers to the _______ explanation for how age plays a role in persuasion.

Accepted Answer

A)   generational
B)   life cycle
C)   age
D)   time A

Question 18

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Accepted Answer

It would be best to present a persuasive...

Question 19

Suzy is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to purchase a shiny,metallic-looking model,as it is the best-looking one in the store.Suzy has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.

Accepted Answer

A)   peripheral
B)   central
C)   logical
D)   image

Question 20

_______ is defined as having qualities that appeal to an audience.

Accepted Answer

A)   Similarity
B)   Scarcity
C)   Authority
D)   Attractiveness

Exam 15: Two Routes to Persuasion

Fear-arousing messages are most effective when they

Correct Answer
verified

Define both central and peripheral routes to processing.Provide an example of each,and suggest when each is most appropriate.

Correct Answer
verified

found that voting preferences in the United States could be reasonably predicted from voters'

Correct Answer
verified

Darla wants to persuade her parents to help pay for a study trip abroad.She will have a more difficult time succeeding if

Correct Answer
verified

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Correct Answer
verified
A

Fear-arousing messages work best when they

Correct Answer
verified

Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should

Correct Answer
verified

What is the effect of a fear-arousing communication?

Correct Answer
verified

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

Correct Answer
verified

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Correct Answer
verified

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _______ over time.

Correct Answer
verified

When people are in a good mood they

Correct Answer
verified
B

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Correct Answer
verified

In surveys conducted on groups of younger and older people over several years,the results supported the _______ explanation for how age plays a role in persuasion.

Correct Answer
verified

Describe the ways in which a television sales person will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

Correct Answer
Answered by ExamLex AI
A television salesperson may seek to enh...
View Answer

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

Correct Answer
verified

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged.This refers to the _______ explanation for how age plays a role in persuasion.

Correct Answer
verified
A

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Correct Answer
Answered by ExamLex AI
It would be best to present a persuasive...
View Answer

Correct Answer
verified

_______ is defined as having qualities that appeal to an audience.

Correct Answer
verified

Exam 15: Two Routes to Persuasion

Fear-arousing messages are most effective when they

Correct AnswerverifiedShow Answer

Define both central and peripheral routes to processing.Provide an example of each,and suggest when each is most appropriate.

Correct AnswerverifiedShow Answer

found that voting preferences in the United States could be reasonably predicted from voters'

Correct AnswerverifiedShow Answer

Darla wants to persuade her parents to help pay for a study trip abroad.She will have a more difficult time succeeding if

Correct AnswerverifiedShow Answer

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Correct AnswerverifiedA

Fear-arousing messages work best when they

Correct AnswerverifiedShow Answer

Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should

Correct AnswerverifiedShow Answer

What is the effect of a fear-arousing communication?

Correct AnswerverifiedShow Answer

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

Correct AnswerverifiedShow Answer

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Correct AnswerverifiedShow Answer

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _______ over time.

Correct AnswerverifiedShow Answer

When people are in a good mood they

Correct AnswerverifiedB

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Correct AnswerverifiedShow Answer

In surveys conducted on groups of younger and older people over several years,the results supported the _______ explanation for how age plays a role in persuasion.

Correct AnswerverifiedShow Answer

Describe the ways in which a television sales person will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

Correct AnswerAnswered by ExamLex AIA television salesperson may seek to enh...View AnswerShow Answer

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

Correct AnswerverifiedShow Answer

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged.This refers to the _______ explanation for how age plays a role in persuasion.

Correct AnswerverifiedA

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Correct AnswerAnswered by ExamLex AIIt would be best to present a persuasive...View AnswerShow Answer

Correct AnswerverifiedShow Answer

_______ is defined as having qualities that appeal to an audience.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
A television salesperson may seek to enh...
View Answer

Correct Answer
verified

Correct Answer
verified
A

Correct Answer
Answered by ExamLex AI
It would be best to present a persuasive...
View Answer

Correct Answer
verified

Correct Answer
verified