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Which of the following occurs during data cleansing?


A) Clean missing records
B) Clean redundant records
C) Clean inaccurate data
D) All of these

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What is a technique for establishing a match, or balance, between the source data and the target data warehouse?


A) Data set
B) Dirty data
C) Data map
D) Data point

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Which of the following is not an information cleansing activity?


A) Identifies redundant records.
B) Identifies inaccurate or incomplete data.
C) Identifies missing records or attributes.
D) Identifies sales trends.

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BI can help managers with ___________, where a company keeps tabs of its competitor's activities on the web using software that automatically tracks all competitor website activities such as discounts and new products.


A) Comparative analysis
B) Competitive monitoring
C) Data-driven decision management
D) Source data

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What determines the accuracy and completeness of organizational data?


A) Data quantity audit
B) Data quality audit
C) Data intelligence audit
D) Data accuracy audit

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Which of the following is an example of an external database in the data warehouse model?


A) Marketing information
B) Sales information
C) Competitor information
D) All of these

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ETL stands for extraction, transformation, and loading.

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In a data warehouse, information cleansing occurs first during the ETL process and again once the information is in the data warehouse.

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How would the law enforcement industry use business intelligence?


A) Track crime patterns, locations, and criminal behavior.
B) Analyze customer demographics.
C) Predict sales, inventory levels, and distribution.
D) Predict hardware failures.

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__________ can compare two or more data sets to identify patterns and trends.


A) Comparative analysis
B) Competitive monitoring
C) Data-driven decision management
D) Competitive analysis

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What is the ultimate outcome of a data warehouse?


A) Data goals
B) Data relationships
C) Data marketing
D) Data marts

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Which of the following statements is true?


A) The more complete an organization wants its information to be, the less it costs.
B) The more accurate an organization wants its information to be, the less it costs.
C) The less accurate an organization wants its information to be, the more it costs.
D) The more complete and accurate an organization wants its information to be, the more it costs.

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A data set is an organized collection of data.

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Which of the following is the common term for the representation of multidimensional information?


A) Block
B) Square
C) Column
D) Cube

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Gender can be referred to in many ways (Male, Female, M/F, 1/0) in a data warehouse.Ensuring gender is referenced the same way is an example of ___________.


A) Information scaling
B) Streamlining data points
C) Standardizing information
D) Standardizing protocols

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Managers can use BI to answer tough business questions.Which of the following describes the value of knowing where the business is now?


A) A historical perspective offers important variables for determining trends and patterns.
B) Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control.
C) Setting strategic direction is critical for planning and creating solid business strategies.
D) None of these.

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How would the technology industry use business intelligence?


A) Track crime patterns, locations, and criminal behavior.
B) Analyze customer demographics.
C) Predict sales, inventory levels, and distribution.
D) Predict hardware failures.

Correct Answer

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Which of the following is a problem associated with dirty data?


A) Duplicate data
B) Correct data
C) Accurate data
D) All of these

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Which of the following is a problem associated with dirty data?


A) Formatted data
B) Misleading data
C) Correct data
D) All of these

Correct Answer

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Which of the following occurs during data cleansing?


A) Clean data marts
B) Clean redundant customer data
C) Clean accurate data
D) Clean correct data

Correct Answer

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