Question 1

Todd Haitz is the marketing manager for the National Basketball Association.Todd analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales.Todd uses an internal KPI to track his marketing campaign success.Which of the following would be an internal KPI Todd would use to track his marketing campaigns?

Accepted Answer

A)  Marketing campaign ROI.
B)  Marketing campaign percentage of fans purchasing Sports Illustrated magazine.
C)  Marketing campaign advertiser revenue sales.
D)  Marketing campaign market share.

Question 2

Trina Hauger works for Johnson Electric as a corporate lawyer and part of her duties are to ensure the ethical and legal use of information within the company.Which of the following represents Trina's role at Johnson Electric?

Accepted Answer

A)  Chief knowledge officer (CKO) 
B)  Chief privacy officer (CPO) 
C)  Chief technology officer (CTO) 
D)  Chief information officer (CIO)

Question 3

When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?

Accepted Answer

A)  Upper right-hand corner
B)  Lower right-hand corner
C)  Upper left-hand corner
D)  Lower left-hand corner

Question 4

In recruiting lingo, what are perfect MIS candidates sometimes called?

Accepted Answer

A)  Turquoise turtles
B)  Red rabbits
C)  Purple squirrels
D)  White unicorns

Question 5

Metrics are temporary activities a company undertakes to create a unique product, service, or result.

Accepted Answer

A) True 
 B)False

Question 6

Benchmarks are baseline values the system seeks to attain.

Accepted Answer

A) True 
 B)False

Question 7

Market share measures a firm's external performance relative to that of its competitors.Which of the following represents how a firm measures market share?

Accepted Answer

A)  Multiplying the firm's sales by the industries total sales.
B)  Dividing the firm's sales by the total market sales for the entire industry.
C)  Subtracting your competitors' sales from your total sales.
D)  Subtracting the industries total sales from the firm's total sales.

Question 8

According to Fast Company magazine, chief user experience officer is a new executive level we might see created over the next decade.Which of the following includes the roles and responsibilities of this officer?

Accepted Answer

A)  Manage and defend intellectual property, copyrights, and patents.
B)  Determines if a person or business process can be replaced by a robot or software.
C)  Create the optimal relationship between user and technology.
D)  Ensure the ethical and legal use of information within an organization.

Question 9

Drew Savage is an MIS manager for an international consulting firm.Drew travels to different European countries where he implements news response tracking systems.Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites.What type of metrics is Drew using to measure his system?

Accepted Answer

A)  Customer satisfaction metrics
B)  Efficiency metrics
C)  Effectiveness metrics
D)  Benchmarking metrics

Question 10

Key performance indicators can focus on external and internal measurements.

Accepted Answer

A) True 
 B)False

Question 11

Return on investment indicates the earning power of a project.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following would efficiency MIS metrics measure?

Accepted Answer

A)  Response time
B)  System availability
C)  Transaction speed
D)  All of these

Question 13

Which of the below is an example of a critical success factor?

Accepted Answer

A)  Increase in customer satisfaction.
B)  Increase in number of new customers.
C)  Increase in number of new products.
D)  Decrease in percentage of employee turnover.

Question 14

Describe and identify visitor, exposure, visit, and hit website metrics.

Accepted Answer

Visitor metrics track the actual visitor...

Question 15

Many CPOs are lawyers by training, enabling them to understand the often complex legal issues surrounding the use of information.

Accepted Answer

A) True 
 B)False

Question 16

Closing the MIS skills gap by aligning the current workforce with potential future business needs is a simple proposition.

Accepted Answer

A) True 
 B)False

Question 17

What do most companies measure to determine the success of their websites?

Accepted Answer

A)  Throughput
B)  Speed
C)  Traffic
D)  Availability

Question 18

Which of the following is a type of metric based on website data?

Accepted Answer

A)  Number of visits to a website
B)  Number of abandoned registrations
C)  Number of abandoned shopping carts
D)  All of these

Question 19

What is the primary responsibility of the CTO?

Accepted Answer

A)  Overseeing all uses of MIS.
B)  Ensuring the security of business systems.
C)  Ensuring speed, accuracy, and reliability of the MIS.
D)  Collecting and distributing company information.

Question 20

Who is responsible for determining the types of information the enterprise will capture, retain, analyze, and share?

Accepted Answer

A)  Chief information officer (CIO) 
B)  Chief security officer (CSO) 
C)  Chief data officer (CDO) 
D)  Chief knowledge officer (CKO)

Exam 4: Measuring the Success of Strategic Initiatives

Correct Answer
verified

Describe and identify visitor, exposure, visit, and hit website metrics.

Correct Answer
verified
Visitor metrics track the actual visitor...
View Answer

Return on investment indicates the earning power of a project.

Correct Answer
verified

In recruiting lingo, what are perfect MIS candidates sometimes called?

Correct Answer
verified

Market share measures a firm's external performance relative to that of its competitors.Which of the following represents how a firm measures market share?

Correct Answer
verified

Trina Hauger works for Johnson Electric as a corporate lawyer and part of her duties are to ensure the ethical and legal use of information within the company.Which of the following represents Trina's role at Johnson Electric?

Correct Answer
verified

Many CPOs are lawyers by training, enabling them to understand the often complex legal issues surrounding the use of information.

Correct Answer
verified

Closing the MIS skills gap by aligning the current workforce with potential future business needs is a simple proposition.

Correct Answer
verified

Which of the following would efficiency MIS metrics measure?

Correct Answer
verified

What is the primary responsibility of the CTO?

Correct Answer
verified

Which of the below is an example of a critical success factor?

Correct Answer
verified

Benchmarks are baseline values the system seeks to attain.

Correct Answer
verified

Who is responsible for determining the types of information the enterprise will capture, retain, analyze, and share?

Correct Answer
verified

Metrics are temporary activities a company undertakes to create a unique product, service, or result.

Correct Answer
verified

What do most companies measure to determine the success of their websites?

Correct Answer
verified

According to Fast Company magazine, chief user experience officer is a new executive level we might see created over the next decade.Which of the following includes the roles and responsibilities of this officer?

Correct Answer
verified

When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?

Correct Answer
verified

Key performance indicators can focus on external and internal measurements.

Correct Answer
verified

Correct Answer
verified

Which of the following is a type of metric based on website data?

Correct Answer
verified

Exam 4: Measuring the Success of Strategic Initiatives

Correct AnswerverifiedShow Answer

Describe and identify visitor, exposure, visit, and hit website metrics.

Correct AnswerverifiedVisitor metrics track the actual visitor...View AnswerShow Answer

Return on investment indicates the earning power of a project.

Correct AnswerverifiedShow Answer

In recruiting lingo, what are perfect MIS candidates sometimes called?

Correct AnswerverifiedShow Answer

Market share measures a firm's external performance relative to that of its competitors.Which of the following represents how a firm measures market share?

Correct AnswerverifiedShow Answer

Trina Hauger works for Johnson Electric as a corporate lawyer and part of her duties are to ensure the ethical and legal use of information within the company.Which of the following represents Trina's role at Johnson Electric?

Correct AnswerverifiedShow Answer

Many CPOs are lawyers by training, enabling them to understand the often complex legal issues surrounding the use of information.

Correct AnswerverifiedShow Answer

Closing the MIS skills gap by aligning the current workforce with potential future business needs is a simple proposition.

Correct AnswerverifiedShow Answer

Which of the following would efficiency MIS metrics measure?

Correct AnswerverifiedShow Answer

What is the primary responsibility of the CTO?

Correct AnswerverifiedShow Answer

Which of the below is an example of a critical success factor?

Correct AnswerverifiedShow Answer

Benchmarks are baseline values the system seeks to attain.

Correct AnswerverifiedShow Answer

Who is responsible for determining the types of information the enterprise will capture, retain, analyze, and share?

Correct AnswerverifiedShow Answer

Metrics are temporary activities a company undertakes to create a unique product, service, or result.

Correct AnswerverifiedShow Answer

What do most companies measure to determine the success of their websites?

Correct AnswerverifiedShow Answer

According to Fast Company magazine, chief user experience officer is a new executive level we might see created over the next decade.Which of the following includes the roles and responsibilities of this officer?

Correct AnswerverifiedShow Answer

When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?

Correct AnswerverifiedShow Answer

Key performance indicators can focus on external and internal measurements.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a type of metric based on website data?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Visitor metrics track the actual visitor...
View Answer

Correct Answer
verified

Correct Answer
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