Question 1

Which of the following might be considered disadvantages of secondary data?

Accepted Answer

A)  Secondary data are more costly to collect than primary data.
B)  Secondary data typically do not fit completely the problem at hand.
C)  Secondary data are generally more accurate than primary data.
D)  Both b and c.
E)  None of the above might be considered disadvantages.

Question 2

Name at least one of the key sources researchers should keep in mind in conducting a search process: ____________________.

Accepted Answer

reference librarians associati...

Question 3

Which of the following types of secondary data is likely to be the most accurate?

Accepted Answer

A)  Anonymous data published as propaganda.
B)  Product failure statistics as reported by a manufacturer.
C)  Report by a prestigious government agency providing a description of data collection methods,definitions,sampling frame,etc.
D)  A very recent study of business activity published in a prestigious business publication but containing no description of the research methodology employed.
E)  A cigarette company report presenting data that shows there is no link between smoking and cancer.

Question 4

A mink coat retailer wishes to locate in cities that may offer good market potential for their coats.They need cities with average incomes exceeding $85,000.However,the secondary information source they find has income category of $70,000 to $100,000.This represents a major disadvantage of secondary data

Accepted Answer

A)  different units of measurement.
B)  different class definition.
C)  out of date data.
D)  data having high credibility.
E)  Both a and b.

Question 5

Which of the following pieces of information can normally NOT be obtained from a sales invoice?

Accepted Answer

A)  Customer name and location
B)  Transportation used in shipment
C)  End use of product sold
D)  Salesperson responsible for the sale
E)  All of the above can normally be obtained from a sales invoice.

Question 6

The most fundamental rule in using secondary data is always use the ____________________ of secondary data.

Accepted Answer

The answer of The most fundamental rule in using secondary...

Question 7

Which of the following is NOT a potential source of internal secondary data?

Accepted Answer

A)  Cash register receipts
B)  Trade magazines
C)  Warranty cards
D)  Financial records
E)  All of the above are potential sources.

Question 8

A researcher needs secondary data concerning the number,total sales,and number of employees of department stores in the state of Delaware.Which of the documents listed below is likely to be the best source of this information?

Accepted Answer

A)  Census of Service Industries
B)  Census of Manufactures
C)  Census of Retail Trade
D)  Census of Wholesale Trade
E)  Merchandising,"Statistical and Marketing Report"

Question 9

Two problems that commonly arise with secondary data are they do not completely fit the problem and they are not totally accurate.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is FALSE?

Accepted Answer

A)  One useful source of internal secondary data is prior marketing research studies on related topics.
B)  Most marketing research studies should begin with internal secondary data.
C)  There exists some relevant external secondary data on virtually any problem a marketer might confront.
D)  In general,the single most productive source document of external secondary data is the sales invoice.
E)  The amount of secondary data available is increasing.

Question 11

The researcher should always (if possible) begin with which type of data?

Accepted Answer

A)  Internal primary data
B)  External primary data
C)  External secondary data
D)  Internal secondary data
E)  Survey data

Question 12

The primary advantage of using on-line computer searches to gather secondary data is the accuracy of the data obtained.

Accepted Answer

A) True 
 B)False

Question 13

Once the research problem is defined and clearly specified,

Accepted Answer

A)  the research effort turns to data analysis.
B)  data collection takes place.
C)  researchers should begin designing a survey immediately.
D)  survey data becomes necessary.
E)  All of the above are true.

Question 14

Secondary data will NOT

Accepted Answer

A)  provide comparative data for primary data.
B)  suggest further data to be collected.
C)  be the first data the researcher should examine.
D)  help the investigator to better state the problem.
E)  always substitute for primary data when only demographic information is needed.

Question 15

A major drawback to using U.S.census data in marketing research projects is

Accepted Answer

A)  the quality of the data is suspect due to coding and tabulation problems.
B)  the data may not be as current as the researcher needs.
C)  data is seldom available at the level of detail needed by the researcher.
D)  data is unobtainable in machine-readable formats.
E)  census data is only available for demographic variables.

Question 16

Studies are done by companies for public relations purpose to take a position on a particular issue.For example,KFC recently asked its customers the following question,"Do you prefer your chicken in a container that is environmentally friendly?" These types of studies are called Advocacy research.

Accepted Answer

A) True 
 B)False

Question 17

When a person conducts research to support a particular position rather than uncover the truth about an issue,the researcher is conducting

Accepted Answer

A)  primary research.
B)  internal research.
C)  secondary research.
D)  advocacy research.
E)  proprietary research.

Question 18

Compare and contrast primary and secondary data.

Accepted Answer

Primary data are originated by the resea...

Question 19

The primary advantage of using on-line computer searches to gather secondary data is

Accepted Answer

A)  savings in time spent.
B)  savings in cost of assembling data.
C)  the accuracy of the data obtained.
D)  the ability to take advantage of expert help from a reference librarian.
E)  data are furnished in machine-readable formats.

Question 20

Information originated by the researcher for the purpose of the investigation at hand is called secondary data.

Accepted Answer

A) True 
 B)False

Exam 7: Secondary Data

Secondary data will NOT

Correct Answer
verified

Which of the following pieces of information can normally NOT be obtained from a sales invoice?

Correct Answer
verified

The researcher should always (if possible) begin with which type of data?

Correct Answer
verified

The primary advantage of using on-line computer searches to gather secondary data is the accuracy of the data obtained.

Correct Answer
verified

The most fundamental rule in using secondary data is always use the ____________________ of secondary data.

Correct Answer
verified

Once the research problem is defined and clearly specified,

Correct Answer
verified

A researcher needs secondary data concerning the number,total sales,and number of employees of department stores in the state of Delaware.Which of the documents listed below is likely to be the best source of this information?

Correct Answer
verified

Name at least one of the key sources researchers should keep in mind in conducting a search process: ____________________.

Correct Answer
verified
reference librarians associati...
View Answer

Information originated by the researcher for the purpose of the investigation at hand is called secondary data.

Correct Answer
verified

When a person conducts research to support a particular position rather than uncover the truth about an issue,the researcher is conducting

Correct Answer
verified

Studies are done by companies for public relations purpose to take a position on a particular issue.For example,KFC recently asked its customers the following question,"Do you prefer your chicken in a container that is environmentally friendly?" These types of studies are called Advocacy research.

Correct Answer
verified

Which of the following is NOT a potential source of internal secondary data?

Correct Answer
verified

A major drawback to using U.S.census data in marketing research projects is

Correct Answer
verified

Two problems that commonly arise with secondary data are they do not completely fit the problem and they are not totally accurate.

Correct Answer
verified

Which of the following might be considered disadvantages of secondary data?

Correct Answer
verified

Which of the following types of secondary data is likely to be the most accurate?

Correct Answer
verified

The primary advantage of using on-line computer searches to gather secondary data is

Correct Answer
verified

Compare and contrast primary and secondary data.

Correct Answer
verified
Primary data are originated by the resea...
View Answer

Which of the following is FALSE?

Correct Answer
verified

Correct Answer
verified

Exam 7: Secondary Data

Secondary data will NOT

Correct AnswerverifiedShow Answer

Which of the following pieces of information can normally NOT be obtained from a sales invoice?

Correct AnswerverifiedShow Answer

The researcher should always (if possible) begin with which type of data?

Correct AnswerverifiedShow Answer

The primary advantage of using on-line computer searches to gather secondary data is the accuracy of the data obtained.

Correct AnswerverifiedShow Answer

The most fundamental rule in using secondary data is always use the ____________________ of secondary data.

Correct AnswerverifiedShow Answer

Once the research problem is defined and clearly specified,

Correct AnswerverifiedShow Answer

A researcher needs secondary data concerning the number,total sales,and number of employees of department stores in the state of Delaware.Which of the documents listed below is likely to be the best source of this information?

Correct AnswerverifiedShow Answer

Name at least one of the key sources researchers should keep in mind in conducting a search process: ____________________.

Correct Answerverifiedreference librarians associati...View AnswerShow Answer

Information originated by the researcher for the purpose of the investigation at hand is called secondary data.

Correct AnswerverifiedShow Answer

When a person conducts research to support a particular position rather than uncover the truth about an issue,the researcher is conducting

Correct AnswerverifiedShow Answer

Studies are done by companies for public relations purpose to take a position on a particular issue.For example,KFC recently asked its customers the following question,"Do you prefer your chicken in a container that is environmentally friendly?" These types of studies are called Advocacy research.

Correct AnswerverifiedShow Answer

Which of the following is NOT a potential source of internal secondary data?

Correct AnswerverifiedShow Answer

A major drawback to using U.S.census data in marketing research projects is

Correct AnswerverifiedShow Answer

Two problems that commonly arise with secondary data are they do not completely fit the problem and they are not totally accurate.

Correct AnswerverifiedShow Answer

Which of the following might be considered disadvantages of secondary data?

Correct AnswerverifiedShow Answer

Which of the following types of secondary data is likely to be the most accurate?

Correct AnswerverifiedShow Answer

The primary advantage of using on-line computer searches to gather secondary data is

Correct AnswerverifiedShow Answer

Compare and contrast primary and secondary data.

Correct AnswerverifiedPrimary data are originated by the resea...View AnswerShow Answer

Which of the following is FALSE?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
reference librarians associati...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Primary data are originated by the resea...
View Answer

Correct Answer
verified

Correct Answer
verified