Question 1

The common first phase of product development focuses on concept development.Which of the following is NOT an activity of concept development?

Accepted Answer

A)   Generation and evaluation of several competing concepts.
B)   Prototype building and testing.
C)   Selection of "best" concept.
D)   Top management approval to proceed to product development phase two.

Question 2

If one doesn't already exist,a cross-functional team should be created once management agrees to proceed with the new product development.

Accepted Answer

A) True 
 B)False

Question 3

The Knee-Hugger Jeans Company makes designer jeans in six colors under a make-to-stock approach.Customers have expressed the desire to acquire these jeans in three different styles: regular,slim,and relaxed fit; with and without distressed tears in the fabric; and with one of four cuts for the pants leg: boot cut,bell-bottom cut,flared cut,or regular cut.How many different combinations of unique end products would this company have to inventory?

Accepted Answer

A)   18
B)   36
C)   144
D)   160

Question 4

Which of the following statements concerning the technology push strategy is FALSE?

Accepted Answer

A)   A cross-functional team is key to this strategy.
B)   Relatively little effort is spent understanding customer needs.
C)   It is marketing's role to create demand for technology push new products.
D)   Products with superior technology have a natural market advantage.

Question 5

In which phase of the new product design process should considerations about trade-offs among product cost,quality,and schedule be made?

Accepted Answer

A)   Concept development
B)   Product design
C)   Preliminary process design
D)   Pilot production/testing

Question 6

A restaurant offers a "customer's choice" sandwich for which the customer specifies the bread,meat,cheese,and topping he or she wants.There are three types of bread,three types of meat,three types of cheese,and four types of topping.How many different sandwiches can the restaurant make?

Accepted Answer

A)   4
B)   27
C)   108
D)   162

Question 7

Quality function deployment (QFD) can be used for which of the following?

Accepted Answer

A)   Manufactured products such as automobiles, electronics, and appliances.
B)   Services such as hair styling and pizza delivery.
C)   Both of the above.
D)   Neither of the above.

Question 8

Which of the following best describes the utility of the "roof" in the quality function deployment (QFD) matrix?

Accepted Answer

A)   The roof relates the customer attributes (C
A)   to the engineering characteristics (E
C)  .
B)   The roof compares engineering characteristics (E
C)  , which enables the study of any trade-offs among the EC.
C)   The roof provides the relative importance of the customer attributes (C
A)  .
D)   The roof provides a competitive evaluation of the engineering characteristics (E
C)  .

Question 9

When marketing,engineering,and operations simultaneously develop a product,this approach is known as

Accepted Answer

A)   sequential process.
B)   traditional approach.
C)   concurrent engineering.
D)   none of the above.

Question 10

What are ways in which a company could collaborate with customers for new product design?

Accepted Answer

Whether the supplier has technical expe...

Question 11

When considering new product development,which of the following best describes "technology misalignment"?

Accepted Answer

A)   Marketing creates specifications for a new product that engineering is unable to design.
B)   Operations produces a product that is technologically inferior to a competitor's product.
C)   A new product designed by engineering cannot be made by operations.
D)   None of the above correctly describes technology misalignment.

Question 12

Concurrent engineering works much better with product line extensions or products that serve familiar markets than entirely new products.

Accepted Answer

A) True 
 B)False

Question 13

Quality function deployment

Accepted Answer

A)   is a tool for linking customer requirements to technical specifications.
B)   facilitates interfunctional cooperation between marketing, engineering, and manufacturing.
C)   relates engineering characteristics to each other.
D)   all of the above.

Question 14

There are three fundamentally different ways to introduce new products.Which of the following is NOT a new product introduction approach?

Accepted Answer

A)   Capacity choice
B)   Market pull
C)   Technology push
D)   Interfunctional view

Question 15

Misalignments between operations and product design can occur in technology,infrastructure,rewards systems,and marketing.

Accepted Answer

A) True 
 B)False

Question 16

The market-pull view of new product innovation is to

Accepted Answer

A)   "pull" the products into the market as fast as possible.
B)   develop products that the company can sell, based on customer needs.
C)   market whatever the company makes best.
D)   make new products appealing through innovative packaging.

Question 17

Which of the following statements concerning quality function deployment (QFD) is FALSE?

Accepted Answer

A)   It facilitates including the "voice of the customer" in product design activities.
B)   Mitsubishi introduced it in 1972.
C)   QFD is a tool used to monitor the sampled output of high-volume operations continuously to ensure products continually meet technical design specifications during long production runs.
D)   QFD promotes interfunctional collaboration.

Question 18

The first step in quality function development is to determine the customer attributes.The second step in QFD is to translate the customer attributes into target values.

Accepted Answer

A) True 
 B)False

Question 19

According to the text,which of the ways to introduce new products is "most appealing" and "most difficult to implement"

Accepted Answer

A)   Interfunctional view
B)   Technology push
C)   Market pull
D)   Sequential process

Question 20

Market pull is the best way to introduce new products.

Accepted Answer

A) True 
 B)False

Exam 3: Product Design

When considering new product development,which of the following best describes "technology misalignment"?

Correct Answer
verified

Correct Answer
verified

Which of the following best describes the utility of the "roof" in the quality function deployment (QFD) matrix?

Correct Answer
verified

If one doesn't already exist,a cross-functional team should be created once management agrees to proceed with the new product development.

Correct Answer
verified

Market pull is the best way to introduce new products.

Correct Answer
verified

The first step in quality function development is to determine the customer attributes.The second step in QFD is to translate the customer attributes into target values.

Correct Answer
verified

Concurrent engineering works much better with product line extensions or products that serve familiar markets than entirely new products.

Correct Answer
verified

Misalignments between operations and product design can occur in technology,infrastructure,rewards systems,and marketing.

Correct Answer
verified

The common first phase of product development focuses on concept development.Which of the following is NOT an activity of concept development?

Correct Answer
verified

According to the text,which of the ways to introduce new products is "most appealing" and "most difficult to implement"

Correct Answer
verified

There are three fundamentally different ways to introduce new products.Which of the following is NOT a new product introduction approach?

Correct Answer
verified

Which of the following statements concerning the technology push strategy is FALSE?

Correct Answer
verified

What are ways in which a company could collaborate with customers for new product design?

Correct Answer
verified

Whether the supplier has technical expe...
View Answer

When marketing,engineering,and operations simultaneously develop a product,this approach is known as

Correct Answer
verified

A restaurant offers a "customer's choice" sandwich for which the customer specifies the bread,meat,cheese,and topping he or she wants.There are three types of bread,three types of meat,three types of cheese,and four types of topping.How many different sandwiches can the restaurant make?

Correct Answer
verified

In which phase of the new product design process should considerations about trade-offs among product cost,quality,and schedule be made?

Correct Answer
verified

Quality function deployment (QFD) can be used for which of the following?

Correct Answer
verified

Which of the following statements concerning quality function deployment (QFD) is FALSE?

Correct Answer
verified

Quality function deployment

Correct Answer
verified

The market-pull view of new product innovation is to

Correct Answer
verified

Exam 3: Product Design

When considering new product development,which of the following best describes "technology misalignment"?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following best describes the utility of the "roof" in the quality function deployment (QFD) matrix?

Correct AnswerverifiedShow Answer

If one doesn't already exist,a cross-functional team should be created once management agrees to proceed with the new product development.

Correct AnswerverifiedShow Answer

Market pull is the best way to introduce new products.

Correct AnswerverifiedShow Answer

The first step in quality function development is to determine the customer attributes.The second step in QFD is to translate the customer attributes into target values.

Correct AnswerverifiedShow Answer

Concurrent engineering works much better with product line extensions or products that serve familiar markets than entirely new products.

Correct AnswerverifiedShow Answer

Misalignments between operations and product design can occur in technology,infrastructure,rewards systems,and marketing.

Correct AnswerverifiedShow Answer

The common first phase of product development focuses on concept development.Which of the following is NOT an activity of concept development?

Correct AnswerverifiedShow Answer

According to the text,which of the ways to introduce new products is "most appealing" and "most difficult to implement"

Correct AnswerverifiedShow Answer

There are three fundamentally different ways to introduce new products.Which of the following is NOT a new product introduction approach?

Correct AnswerverifiedShow Answer

Which of the following statements concerning the technology push strategy is FALSE?

Correct AnswerverifiedShow Answer

What are ways in which a company could collaborate with customers for new product design?

Correct AnswerverifiedWhether the supplier has technical expe...View AnswerShow Answer

When marketing,engineering,and operations simultaneously develop a product,this approach is known as

Correct AnswerverifiedShow Answer

A restaurant offers a "customer's choice" sandwich for which the customer specifies the bread,meat,cheese,and topping he or she wants.There are three types of bread,three types of meat,three types of cheese,and four types of topping.How many different sandwiches can the restaurant make?

Correct AnswerverifiedShow Answer

In which phase of the new product design process should considerations about trade-offs among product cost,quality,and schedule be made?

Correct AnswerverifiedShow Answer

Quality function deployment (QFD) can be used for which of the following?

Correct AnswerverifiedShow Answer

Which of the following statements concerning quality function deployment (QFD) is FALSE?

Correct AnswerverifiedShow Answer

Quality function deployment

Correct AnswerverifiedShow Answer

The market-pull view of new product innovation is to

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Whether the supplier has technical expe...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified